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Libby Tilly: Stories for relationship management
This document discusses the power of storytelling and its use in communication. It provides building blocks for using stories, noting they are an attractive way to convey information and can help listeners reassess their world views. Stories are also an agent for change by promoting changed thinking. The document advocates that storytelling is an essential part of a manager's communication toolkit, as stories can explain identity, goals, and significance. It concludes by introducing the author and providing contact information.
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Libby Tilly: Stories for relationship management
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- 4. Empathy Meaningful ContextMemorable Reflective Reassess and reconstruct BuildingBlocks for Using Stories • Touchstone ideas • Moon (2010) - they are an attractive carrier of information • McDrury & Alterio (2003) - helps the listener to re- assess and reconstruct their world view • An agent for change – promotes change in the mind
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- 6. An essential partof a manager’s communication tool-kit Stories explain who you are, what you want...and why it matters
- 10. The End Libby Tilley @LibTil eat21@cam.ac.uk http://libpara.blogspot.co.uk/ Headof Arts and Humanities Libraries, University of Cambridge Images from Pixabay or taken in-house in the English Faculty Library
Editor's Notes
- #3 Colleague story
- #4 Referencing story – in a hurry
- #8 Grass roots type of impact Great if you actually want to find out what impact there is at all in what you do!
- #9 In Cambridge a current strategic focus is to refer to all libraries ALL the time as ‘Cambridge Libraries’ or ‘the library community’ – The stories or narrative that are sued to consistently sell that impactful statement are many an varied – for example – did you know that Cambridge libraries teach more than 5000 students hours a year, or did you know that Cambridge Libraries are using Alma, etc etc. Stories deliberately used as a ploy to consistently embed the impact you want. Eg Twitter – consistent strategy for ARLG. I will re-tweet and occasionally comment on about 10 tweets every morning.