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Introduction to storytelling for non-profits_Dec2013
The document is a presentation about storytelling for nonprofit organizations given by Laura Packer. It introduces Packer and defines what storytelling is. The presentation discusses how storytelling plays an important role for nonprofits in fundraising, attracting people, gaining media attention, and supporting staff. It provides guidance on how to be a good listener, craft impactful stories for different stakeholders, and find stories from personal experiences and organizational history/impact. The presentation encourages organizations to practice storytelling and asks for any additional questions.
Introduction to storytelling for non-profits_Dec2013
- 1. Storytelling for Nonprofit Organizations Anintroduction Laura Packer thinkstory.com (c) 2013 Laura S. Packer
- 2.
- 3. Who are you? •Your name • Your organization and your role • Something that brings you joy other than work • When you’re done, raise your hand (c) 2013 Laura S. Packer
- 4. What is storytelling? Story: ORIGINlate Middle English: Latin from Greek historia -“finding out” talking performance art living marketing When we tell stories we are at once conveying information and finding out more information. writing lying Humans are storytelling creatures. (c) 2013 Laura S. Packer
- 5. We all tellstories (c) 2013 Laura S. Packer
- 6. The role ofstorytelling (everywhere and in organizations) • Inherent, built in • • • • • • • • • Conveys culture and history Tough stuff Persuasive Transfers knowledge Builds community Fosters new ways of thinking Humanizes numbers Collaboration Fun, entertaining, powerful, poignant, etc. (c) 2013 Laura S. Packer
- 7. The role ofstorytelling for non-profits • • • • • Funding Attracting the right people Media attention Staff support What else? (c) 2013 Laura S. Packer
- 8. So how doesstorytelling work? (c) 2013 Laura S. Packer
- 9. Personal Information vs. Story •Of 1.6 million new U.S. cancer diagnoses in 2012, 500K+ will die • 2nd most common cause of death in the U.S. • $226.8 billion/year • I am a cancer survivor • You or people you love may be, too. (c) 2013 Laura S. Packer
- 10. A When wetellstoryare at once little stories we theory conveying information and finding out more information. storyteller Storytelling is all about building relationships and allowing the audience room for their own experiences. audience story (c) 2013 Laura S. Packer
- 11. Storyteller’s toolkit 1. Listening (c)2013 Laura S. Packer
- 12. The role oflistening • • • • • Allows space for new creative thinking Empower the speaker Deepen relationships Deeply understand others Good listening can be addictive (c) 2013 Laura S. Packer
- 13. Competitive listening • • • • Listen foropening Listen to trump Listen to serve inequality meter etc (c) 2013 Laura S. Packer
- 14. 1:1 listening – Listenerlistens • Don’t interrupt • Be present • Confidentiality – Speaker speaks • Not telling a story, just being listened to • Silence is okay • Emotion is okay – Switch Something you did at work that you are proud of (c) 2013 Laura S. Packer
- 15. Storyteller’s toolkit 1. Listening 2.Crafting the story (c) 2013 Laura S. Packer
- 16. A specific exampleof your organization’s story • A time when your organization had an impact – Listener listens • Don’t interrupt • Be present • Confidentiality – Speaker speaks • Take your time, try to have a beginning, middle and end • Silence and emotions are okay – Switch (c) 2013 Laura S. Packer
- 17. Storyteller’s toolkit 1. Listening 2.Crafting the story 3. Telling your story for a specific audience (c) 2013 Laura S. Packer
- 18. Who is youraudience? Who are your stakeholders? (c) 2013 Laura S. Packer
- 19. What kinds ofstories do they need to hear? What will move them to action? (c) 2013 Laura S. Packer
- 20. Select a specificstakeholder… And retell your impact story with them in mind. – Listener listens • Don’t interrupt • Be present • Confidentiality – Speaker speaks • Not telling a story, just being listened to • Silence and emotions are okay – Switch (c) 2013 Laura S. Packer
- 21. Select a differentstakeholder… And retell your impact story with them in mind. Include several specific sensory images. – Listener listens • Don’t interrupt • Be present • Confidentiality – Speaker speaks • Not telling a story, just being listened to • Silence and emotions okay – Switch (c) 2013 Laura S. Packer
- 22. How do youfoster better organizational storytelling? • Listen • Ask • Practice (c) 2013 Laura S. Packer
- 23. What are thestories of your organization? • • • • • History Mission Values Impact Success AND failure (c) 2013 Laura S. Packer
- 24. So where doyou find stories? • • • • • Personal experience Stakeholders Media Traditional avenues Look for: – Repeating images and emotions – Themes (c) 2013 Laura S. Packer
- 25. (c) 2013 LauraS. Packer
- 26. Questions (c) 2013 LauraS. Packer
- 27. If you’d liketo learn more, please contact me. • • • • • • • • Thinkstory.com Laurapacker.com Skype: lspacker Truestorieshonestlies.blogspot.com Think-story.blogspot.com @storylaura laura@thinkstory.com 781-526-7255 (c) 2013 Laura S. Packer