This document discusses how academic librarians can learn from salespeople to better promote library resources and services. It recommends using techniques from sales literature, like learning to engage with users and see interactions as opportunities to promote the value of the library. Specifically, it suggests adopting Pink's model of "non-sales selling" which emphasizes being empathetic rather than pushy. The document also provides examples of how the author promotes the library at their institution, such as meeting with faculty, engaging students, and using social media consistently.
Challenges and opportunities for academic librarieslisld
Research and learning behaviors are changing in a network environment. What challenges do Academic libraries face? What opportunities do they have? A presentation given at a symposium on the future of academic libraries at the Open University.
Library futures: converging and diverging directions for public and academic ...lisld
The major influence on library futures is the changing character of their user communities. As patterns of research, learning and personal development change in a network environment so library services need to change. At the same time, libraries are focused on engaging with their communities more strongly - getting into their work and learning flows. This means that libraries are becoming more unlike each other, they are diverging as they meet the specific needs of their communities. Research libraries diverge from academic libraries, and each is different from urban public libraries, and so on.
At the same time, at a broader level libraries are experiencing similar pressures. The need to engage more strongly with their communities. The need to assess what they do. The need to configure space around experiences rather than around collections. Libraries are converging around some of these issues.
This presentation will consider the future of libraries from the point of view of convergence and divergence between types of libraries.
What value do your products or services deliver? The ability
to understand and clearly articulate Value Propositions (VPs)
is important to libraries, publishers and intermediaries. Don’t
mistake VPs for some catchy strap line or slogan. Value is
not just about the monetary value either. Think instead of a
compelling answer to: “Why should I use your services or
buy your product?”. Using examples from his work with a
variety of organisations, Ken will show how you can create
meaningful VPs.
Challenges and opportunities for academic librarieslisld
Research and learning behaviors are changing in a network environment. What challenges do Academic libraries face? What opportunities do they have? A presentation given at a symposium on the future of academic libraries at the Open University.
Library futures: converging and diverging directions for public and academic ...lisld
The major influence on library futures is the changing character of their user communities. As patterns of research, learning and personal development change in a network environment so library services need to change. At the same time, libraries are focused on engaging with their communities more strongly - getting into their work and learning flows. This means that libraries are becoming more unlike each other, they are diverging as they meet the specific needs of their communities. Research libraries diverge from academic libraries, and each is different from urban public libraries, and so on.
At the same time, at a broader level libraries are experiencing similar pressures. The need to engage more strongly with their communities. The need to assess what they do. The need to configure space around experiences rather than around collections. Libraries are converging around some of these issues.
This presentation will consider the future of libraries from the point of view of convergence and divergence between types of libraries.
What value do your products or services deliver? The ability
to understand and clearly articulate Value Propositions (VPs)
is important to libraries, publishers and intermediaries. Don’t
mistake VPs for some catchy strap line or slogan. Value is
not just about the monetary value either. Think instead of a
compelling answer to: “Why should I use your services or
buy your product?”. Using examples from his work with a
variety of organisations, Ken will show how you can create
meaningful VPs.
Danielle Dion holds an MA in Religious Studies with a focus in American Religious History, an MLS in Information Science and Learning Technologies and an MBA. Danielle is currently pursuing a doctorate in the field of Higher Education Administration at the University of Kansas. She has served as the Director of the De Paul Library at the University of Saint Mary since 2014. Her library was one of six higher education institutions to receive the 2016 Steelcase Education Active Learning Center grant, valued at $62,000. She actively presents nationally and regionally and has co-authored several chapters and articles on academic libraries and technology. Danielle serves on the 2016 ACRL Standards for Libraries in Higher Education taskforce and is a peer reviewer for ACRL’s College & Research Libraries. Danielle is a 2015 graduate of the ACRL College Library Director Mentor Program as well as a 2011 fellow of the Digital Preservation Management Workshop sponsored by ICPSR. She was also the Rockhurst University campus team leader for the 2014 ACRL Assessment in Action: Academic Libraries and Student Success program. For more information on Danielle, please visit: http://stmary.libguides.com/danielledion
Teaching Through Space Design: The Symbolic Power of Academic Libraries in th...Kelly E. Miller
These slides were presented at the CLIC: Cooperating Libraries in Consortium event on April 12, 2016 at Hamline University's Anderson Center in Minnesota.
Abstract of Talk:
Miller discusses the ways in which our beliefs about learning and research — and the role librarians can play in those processes — are symbolized in the ways we choose to plan and design library spaces. Drawing on her experiences at UVA, UCLA and the University of Miami, she will share examples of library space planning and renewal that are creating new opportunities for librarians to engage in new ways with faculty and students. In particular, she will offer practical tips on how library space can embody key concepts in the new Framework for Information Literacy for Higher Education (http://www.ala.org/acrl/standards/ilframework) and spur growth and transformation of library reference and instructional services. By teaching intentionally through space design, libraries — and librarians — can increase the significance of their roles in the learning and research processes at their colleges and universities.
The Library in the Life of the User: Two Collection Directionslisld
Our understanding of library collections is changing in a digital, network environment. This presentation focuses on two trends in this context. First, the inside-out library is a trend which sees libraries support the creation, management and discoverability of institutional materials: research data, expertise, preprints, and so on. Second, the facilitated collection is a trend which sees libraries increasingly organize resources around user interests, whether these resources are external, collaborative or locally acquired.
This presentation was given at 'The transformation of academic library collecting: a symposium inspired by Dan C. Hazen'. Harvard Library, 20/21 Oct. 2016
Lecture presented by Ana Maria B. Fresnido at PAARL Seminar- workshop with the theme "Managing Today’s Learning Commons: Re-Skilling Seminar for Information Professionals" held on September 20-22, 2016 at the Crown Legacy Hotel, Kisad Road, Baguio City.
Hard won: the challenges of obtaining scholarly communication knowledge & skillsDanny Kingsley
This is a talk presented to ALIA HLA Lunchtime Series 2021: 'All things Open' - updates on the current state of Open Scholarship in Australia: Event 1
ABSTRACT: "This talk will consider the challenges associated with identifying and acquiring the skills needed in scholarly communication. It will describe some of the findings from a recent Australasian survey https://cpas.anu.edu.au/research/research-projects/scholarly-communication-knowledge-and-skills-australasian-research considering the educational and training backgrounds of people working in scholarly communication support, and their confidence in a range of specific competencies. The talk will also discuss the need to identify and articulate a curriculum for scholarly communication for the research community and how this will both inform the skill sets needed within academic and other research libraries and assist future workforce planning."
A talk delivered by Lauren Smith at the Anybook Oxford Libraries Conference 2015 - Adapting for the Future: Developing Our Professions and Services, 21st July 2015
Terence K. Huwe
Institute for Research on Labor and Employment Library
University of California, Berkeley
Long Island Library Resources Council
October 30, 2009
Marie O' Neill explores the expansion of DBS Library's research support services. She discusses key developments during this process including the production of a research development plan, the establishment of a research librarian post, the setting up of an institutional repository and the recent acquisition of Ebsco's Plumx software. The presentation also discusses the impetus, challenges and benefits of this expansion.
Danielle Dion holds an MA in Religious Studies with a focus in American Religious History, an MLS in Information Science and Learning Technologies and an MBA. Danielle is currently pursuing a doctorate in the field of Higher Education Administration at the University of Kansas. She has served as the Director of the De Paul Library at the University of Saint Mary since 2014. Her library was one of six higher education institutions to receive the 2016 Steelcase Education Active Learning Center grant, valued at $62,000. She actively presents nationally and regionally and has co-authored several chapters and articles on academic libraries and technology. Danielle serves on the 2016 ACRL Standards for Libraries in Higher Education taskforce and is a peer reviewer for ACRL’s College & Research Libraries. Danielle is a 2015 graduate of the ACRL College Library Director Mentor Program as well as a 2011 fellow of the Digital Preservation Management Workshop sponsored by ICPSR. She was also the Rockhurst University campus team leader for the 2014 ACRL Assessment in Action: Academic Libraries and Student Success program. For more information on Danielle, please visit: http://stmary.libguides.com/danielledion
Teaching Through Space Design: The Symbolic Power of Academic Libraries in th...Kelly E. Miller
These slides were presented at the CLIC: Cooperating Libraries in Consortium event on April 12, 2016 at Hamline University's Anderson Center in Minnesota.
Abstract of Talk:
Miller discusses the ways in which our beliefs about learning and research — and the role librarians can play in those processes — are symbolized in the ways we choose to plan and design library spaces. Drawing on her experiences at UVA, UCLA and the University of Miami, she will share examples of library space planning and renewal that are creating new opportunities for librarians to engage in new ways with faculty and students. In particular, she will offer practical tips on how library space can embody key concepts in the new Framework for Information Literacy for Higher Education (http://www.ala.org/acrl/standards/ilframework) and spur growth and transformation of library reference and instructional services. By teaching intentionally through space design, libraries — and librarians — can increase the significance of their roles in the learning and research processes at their colleges and universities.
The Library in the Life of the User: Two Collection Directionslisld
Our understanding of library collections is changing in a digital, network environment. This presentation focuses on two trends in this context. First, the inside-out library is a trend which sees libraries support the creation, management and discoverability of institutional materials: research data, expertise, preprints, and so on. Second, the facilitated collection is a trend which sees libraries increasingly organize resources around user interests, whether these resources are external, collaborative or locally acquired.
This presentation was given at 'The transformation of academic library collecting: a symposium inspired by Dan C. Hazen'. Harvard Library, 20/21 Oct. 2016
Lecture presented by Ana Maria B. Fresnido at PAARL Seminar- workshop with the theme "Managing Today’s Learning Commons: Re-Skilling Seminar for Information Professionals" held on September 20-22, 2016 at the Crown Legacy Hotel, Kisad Road, Baguio City.
Hard won: the challenges of obtaining scholarly communication knowledge & skillsDanny Kingsley
This is a talk presented to ALIA HLA Lunchtime Series 2021: 'All things Open' - updates on the current state of Open Scholarship in Australia: Event 1
ABSTRACT: "This talk will consider the challenges associated with identifying and acquiring the skills needed in scholarly communication. It will describe some of the findings from a recent Australasian survey https://cpas.anu.edu.au/research/research-projects/scholarly-communication-knowledge-and-skills-australasian-research considering the educational and training backgrounds of people working in scholarly communication support, and their confidence in a range of specific competencies. The talk will also discuss the need to identify and articulate a curriculum for scholarly communication for the research community and how this will both inform the skill sets needed within academic and other research libraries and assist future workforce planning."
A talk delivered by Lauren Smith at the Anybook Oxford Libraries Conference 2015 - Adapting for the Future: Developing Our Professions and Services, 21st July 2015
Terence K. Huwe
Institute for Research on Labor and Employment Library
University of California, Berkeley
Long Island Library Resources Council
October 30, 2009
Marie O' Neill explores the expansion of DBS Library's research support services. She discusses key developments during this process including the production of a research development plan, the establishment of a research librarian post, the setting up of an institutional repository and the recent acquisition of Ebsco's Plumx software. The presentation also discusses the impetus, challenges and benefits of this expansion.
Similar to Kathryn Devine:Know your product, know your customer: how academic librarians can learn from salespeople (20)
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Kathryn Devine:Know your product, know your customer: how academic librarians can learn from salespeople
1. KNOW YOUR PRODUCT, KNOW YOUR CUSTOMER:
HOW ACADEMIC LIBRARIANS CAN LEARN FROM
SALESPEOPLE
Kathryn Devine
Academic Liaison Librarian
University of Worcester Library Services
k.devine@worc.ac.uk
2. My background
Education:
Classics (B.A.)
Nineteenth Century Studies (M.A.)
Library and Information Studies (M.Sc. - current)
PG Cert in Learning and Teaching in HE.
BIALL Legal Foundations.
Work:
Financial and management accounting.
Operations Manager (later Director) for a small engineering
company selling quality control equipment for the metal
packaging industry.
Retail management in the charity sector.
Disability Support Worker (UW).
Hive front of house library staff/team leader.
Academic liaison librarian.
3. King and Solis (2017) ‘Liaisons as sales
force’
Vital to engage with users.
Sales/engagement skills are neither innate nor routinely
included in LIS training or discussed in LIS literature.
Advocates Pink’s (2012) model of “non-sales selling”.
Selling is about “helping people find solutions to their
problems and challenges.”
Rackham’s SPIN selling methodology used as a framework.
Every user interaction is an opportunity to “sell”.
4. “Frontline librarians need to do more
than just respond when the end users
are looking for information. They’ve got
to be out in the field spreading the
word, and making the sales pitch for
why the library’s resources are vitally
important to the teaching and learning
process.” (Bell, 2009)
5. Pink (2012) “Non-sales selling”
“Persuading, influencing, and convincing
others” (p.19).
Empathetic, not pushy.
“Ambiverts” – “the most skilled
attuners” (p.84).
6. What does this all mean for us?
Selling our services is vital; the marketisation of
Higher Education will only make it more so.
If LIS literature has gaps, adapt sales literature to
help close them.
We are lucky - we have a “product” and people we
can believe in.
We are the right people for the job; like Pink’s
(2012) “ambiverts” we know when to talk and when
to listen.
7. Getting in front of “customers” at UW
Making connections with administrative and support staff.
Course, department, and institute level meetings.
Academic staff awaydays.
Researching and disseminating that research – not just
amongst our library peers.
“Askalibrarian on tour” – taking the message beyond the
library.
Student engagement – “Study Happy”.
Social media- consistent “tone”, planning.
Library mascot “Reffie the Raptor”.
8. To paraphrase Terry Dooley (2017):
Librarians can be shy about blowing
their own trumpets – but at least
let’s tell people we have a trumpet.
Terry Dooley - University of Law, Manchester
9. References
Bell, S. (2009) Academic librarians are not salespeople – but they should be.
Available at: http://acrlog.org/2009/03/24/academic-librarians-are-not-
salespeople-but-they-should-be/#comment-117448 (Accessed 12 November 2017).
Clarke, K. (2017) ‘Insights discovery’. Together or apart? Effective ways of working:
the 48th BIALL annual study conference. The Principal, Manchester, 8-10 June.
Dooley, T. (2017) ‘Information literacy: what is means to us as librarians and how to
get it across to other people.’ Together or apart? Effective ways of working: the
48th BIALL annual study conference. The Principal, Manchester, 8-10 June.
King, N. and Solis, J. (2017) ‘Liaisons as sales force: using sales techniques to engage
academic library users’. In the Library with the Lead Pipe. Available at:
http://www.inthelibrarywiththeleadpipe.org/2017/liaisons/ (Accessed 17 January
2017).
Pink, D. (2012) To sell is human. Edinburgh, Canongate.
Rackham, S. (1996) The SPIN® selling fieldbook: practical tools, methods,
exercises, and resources. New York, NY: McGraw Hill.
University of Worcester (2017) ‘20,000? 132 chapters? 16.5 miles?’ University of
Worcester Library Services blog, 28 March. Available at:
https://library.worc.ac.uk/blogs/20170328 (Accessed 13 November 2017).
Illustration credit: Rebecca Oxford