1. Clay Hathorn
P.O.Box 6803, Portland, Oregon, 97228 |503-515-8795| clayhathorn@gmail.com
Summary
I am a writer and content specialist withthree decades of experience in print, radio/TV, outdoor, web and
online channels in the areas of marketing, advertising, branding, storytelling, content management and
editorial. I have extensive experience in health, technology,business, fitness, sports and human interest. I
have held several management positions.
Education
B.A. | 1984 | UNIVERSITY OF ARKANSAS
· Major: Journalism
· Activities: Sports editor of newspaper
· GPA: 3.50
Highlights
CREATIVE, BRANDING, MARKETING AND CONTENT SPECIALIST
· Served as the central creativeperson in award-winning advertising campaigns
· Developed brand language and guidelines forbillion-dollar health care organization
· Have written, edited and distributed hundreds of advertising, marketing and communicationprojects
· Serve as super user forwebsite content, in-house video studio and corporatesocial media channels
ONLINE ENTREPRENEUR AND NATIONALLY PUBLISHED JOURNALIST
· Co-founded company that was a pioneer in online content, providing services for Microsoft,Amazon,
the National Basketball Association, Nestle and others
· Served as an independent writer, publishing articles in in national and regional magazines, including
Peopleand Life,and serving as writer and consultant forFortune 500 companies
REPORTER AND EDITOR
· Reporter for major daily newspaper; editor of a community newspaper
Experience
COPYWRITER/CONTENT CREATOR/EDITOR | LEGACY HEALTH | JANUARY 1999–PRESENT
· Copywriter, creativedeveloper, editor and projectmanager of marketing, advertising and
communication effortsin print, direct mail, web, outdoor, online, social, radio, television and video for
health care organization
· Branding expert, launching a branding effortand establishing brand identity across the system
· Key participant in major projects: marketing the opening of twomajor hospitals; moving webcontent
to a new management platform; and establishing new development processes for creativeprojects
· Senior writer, served as the organization’s prime creative voice; writer for CEOand other senior
executives on major internal communication efforts;leader of team of marketing writers; and writing
instructor for physicians, executives and others

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VICE PRESIDENT | PRETEXT | NOVEMBER 1994–MAY 1998
· A co-founder and vice president, my primary duties were content creation, project management and
client relations for company that provided online content for such clients as Microsoft,the National
Basketball Association, Boeing, Safeco,Nestle, Amazon and Starwave.
· PreText started as a part-time venture and grew into a quarter-million-dollar corporation with five
full-time employees and numerous subcontractors. We produced content forthe early Microsoft
Internet Explorer landing pages and the first NBA online channel.
· As part owner, my responsibilities included marketing, sales, public relations, payroll,bookkeeping,
legal, personnel, hiring and management.
FREELANCE AND CONTRACT WRITER | MAY 1989–JANUARY 1997
· Freelance journalist based in Seattle fornational and regional publications such as Life, People,The
Nation,Field& Stream, SeattleWeekly, AlaskaAirlines Magazine,OregonBusiness andInsideTriathlon
· Contract writer and consultant for businesses and organizations, including Boeing, Weyerhaeuser and
Microsoft
· Lead proposal manager and writer for technical proposals forprojects worth millions of dollars in the
health care and engineering industries
REPORTER | THE COMMERCIAL APPEAL | AUGUST 1986–MAY 1989
· Reporter forlarge daily newspaper in Memphis, Tennessee, covering human interest,
courts/crime, politics, social issues, business and more
EDITOR | CHILDRESS INDEX | JUNE 1984–SEPTEMBER 1985
· Assigned and edited all material and managed staff of six forcommunity newspaper in Childress,
Texas
Strengths
· Creative –– adept with creative approaches, business strategies and outside-the-conference-
room thinking
· Flexible –– experienced as team member, self-starter, entrepreneur and manager
· Well-rounded –– accomplished as an endurance athlete (have been ranked as USA Triathlon All
American and World Triathlon Corporation All-World);as a parent (was a single parent of two
small children, now have three children);and in travel (havevisited fivecontinents).