Brand-Guidelines.pptx
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If you’ve got a business that could generate sound income, but if you haven’t considered the future of your business, you’ve missed the word Branding . Creating a brand is extremely important to keep your business going smoothly because the brand is not only created by you, it’s created by your customers. At Promo Dubiz, we will provide you with A to Z Branding Solutions to stage up your business.
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If you’ve got a business that could generate sound income, but if you haven’t considered the future of your business, you’ve missed the word Branding . Creating a brand is extremely important to keep your business going smoothly because the brand is not only created by you, it’s created by your customers. At Promo Dubiz, we will provide you with A to Z Branding Solutions to stage up your business.
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According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Recently uploaded (20)
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Brand-Guidelines.pptx
- 1. Brand Guidelines Welcome to the world of brand guidelines! In this presentation, we'll explore the importance of brand guidelines and the key elements that make them successful. So, let's get started! by Promo Dubiz
- 2. What are Brand Guidelines? Definition Brand guidelines are a set of rules and instructions that explain how a company’s brand identity should be portrayed across different channels. Purpose They ensure consistency, help build trust with customers, and create a distinctive and memorable brand. Components A typical set of brand guidelines includes design and typography guidelines, color palettes, logo usage, and implementation guidelines for different channels and mediums.
- 3. Why are Brand Guidelines Important? Clarity Clear brand guidelines help to establish expectations and provide direction on how to create and maintain a consistent brand identity. Loyalty Consistent brand presentation helps to build customer trust, which in turn increases loyalty towards the brand. Growth Effective brand guidelines provide room for innovation and growth, allowing the brand to evolve without losing its core identity.
- 4. Design and Typography Guidelines 1 Typography Choose a font family that reflects the brand’s personality and make sure it’s easily readable across all mediums. Also, establish rules for font size, hierarchy, and spacing. 2 Design Elements Create guidelines for design elements, such as imagery, shapes, icons, patterns, and textures, that reflect the brand’s identity and differentiate it from competitors. Key Elements of Brand Guidelines • Design and typography guidelines • Color palette and brand imagery • Logo usage and placement • Implementation in different channels and mediums
- 5. Color Palette and Brand Imagery Mood Board Create a mood board to choose a color palette that reflects the brand’s personality and resonates with the audience. This palette should be consistent across all mediums. Brand Imagery Choose photography, illustrations, and other visuals that represent the brand’s identity and are consistent with the style, tone, and mood of the brand.
- 6. Logo Usage and Placement 1 Logo Variations Establish guidelines for different variations of the logo, such as the color, orientation, and size of the logo. Make sure they're consistent with the brand identity. 2 Clear Space and Placement Specify the amount of clear space required around the logo and determine the ideal placement of the logo on various media or applications, such as business cards, websites, and social media profiles. 3 Improper Usage and Prohibited Actions Clearly define prohibited actions that might jeopardize the consistency or integrity of the logo and brand identity, and announce the consequences of those actions.
- 7. Implementing Brand Guidelines on Different Channels Print Media Create a set of guidelines to ensure proper color, size, and placement of the logo on print ads, brochures, business cards, and letterheads. Be consistent with the brand identity. Social Media Provide social media guidelines that include instructions on how the logo should be displayed on different social media platforms. Also provide instructions on how to create a social media post with a consistent look and feel. Website Define the brand’s visual presence and guidelines for website architecture, including menu design, page layouts, and imagery. Also include instructions on how to create a consistent look and feel for product pages and other pages linked to the homepage.
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