Lewis Pfenninger is a sales and account management professional with over 30 years of experience in sales, account management, and small business ownership. He has a track record of driving revenue growth through strategic initiatives and relationship building. Pfenninger has expertise in account management, sales management, marketing, and business administration. He is currently working as a manager at a Ford dealership in Oklahoma City, where he has taken on various roles since 2013.
In social networks, where users send messages to each other, the issue of what triggers communication between unrelated users arises: does communication between previously unrelated users depend on friend-of-a-friend type of relationships, common interests, or other factors? In this work, we study the problem of predicting directed communication
intention between two users. Link prediction is similar to communication intention in that it uses network structure for prediction. However, these two problems exhibit fundamental
differences that originate from their focus. Link prediction uses evidence to predict network structure evolution, whereas our focal point is directed communication initiation between
users who are previously not structurally connected. To address this problem, we employ topological evidence in conjunction to transactional information in order to predict communication intention. It is not intuitive whether methods that work well for
link prediction would work well in this case. In fact, we show in this work that network or content evidence, when considered separately, are not sufficiently accurate predictors. Our novel approach, which jointly considers local structural properties of users in a social network, in conjunction with their generated content, captures numerous interactions, direct and indirect, social and contextual, which have up to date been considered independently. We performed an empirical study to evaluate our method using an extracted network of directed @-messages sent between users of a corporate microblogging service, which resembles Twitter. We find that our method outperforms state of the art techniques for link prediction. Our findings have implications for a wide range of social web applications, such as contextual expert recommendation for Q&A, new friendship relationships creation, and targeted content delivery.
1. LEWIS A. PFENNINGER
11017 Bluff Creek Drive ■ Oklahoma City, Oklahoma ■ 73162
lapfenninger@gmail.com
Cell 405-627-5639
SALES AND ACCOUNT MANAGEMENT PROFESSIONAL
Accomplished, results-driven account manager offering successful experience driving increased
revenue through strategic marketing initiatives, account management, selling strategies and effective
brand management. Characterized as a growth catalyst, multi-faceted leader and hands-on manager
with explosive sales growth and successful customer relationships.
Professional strengths and abilities include:
■ Account Management ■ Strategic & Tactical Planning ■ Market Research & Analysis
■ Market Share Analysis ■ Forecasting ■ Pricing Models
■ Sales Management ■ Competitive / Trend Analysis ■ Relationship Management
■ Fact-Based Selling ■ P&L Management ■ Team Collaboration
■ Negotiation of Agreements ■ Manage Product Mix ■ Organizational Leadership
■ Category Management ■ Presentation Development ■ Public Speaking
PROFESSIONAL EXPERIENCE
Metro Ford OKC Oklahoma March 2013 – Present
Service Advisor (Randall Reed Ford Acquired)
Lot Manager
Driveway Manager
YP Holdings Oklahoma May 2012 – February 2013
Account Manager (Acquired AT&T Advertising Solutions)
AT&T Advertising Solutions Oklahoma September 2003 – May 2012
Account Manager
Manage, on an annual average, one hundred forty seven clients. Responsible for building
relationships, account management, researching marketing trends, development of advertisement
programs within sales presentations to compliment account needs.
Key Achievements
! Maintained Internet Sales Canvas leader for six consecutive years
! Produced an average of $996,000 in revenue per year
! Produced an increase of 5% in sales revenue versus plan for six consecutive years
! Pioneered mentoring program, enhancing colleague’s knowledge and usability of sales software
! Targeted prospective new print and internet business through cold calling
Pfenninger Trucking Inc. United States and Canada May 2001 – August 2003
Owner/Operator
Established hotshot business, delivering trailers to dealers across the United States and Canada.
2. Lewis Pfenninger Page 2
R & L Texaco Inc. Oklahoma City, Oklahoma June 1981 – January 2001
Owner/Operator of Full Service Texaco Station
Key Achievements
! Successfully managed responsibilities associated to small business ownership including; daily
bookkeeping, payroll, government compliance, management of twelve employees, training and
certification of technicians
! Achieved sales revenue on average of 3.5 million a year
! Awarded the level of Gold Star Texaco dealer for three consecutive years
! Top purchaser for Napa Auto Parts for full service station in Oklahoma
! Sold open charge accounts to businesses resulting in increased and consistent revenue. Such
as, but not limited to; Baptist Hospital, Express Personnel, Woods Petroleum Company and
Enterprise Car Rentals
! Developed community relations programs to increase customer traffic and business awareness
! Instituted customer appreciation days
! Sponsorship of youth sports programs
! Built a unified relationship between the station management and technicians resulting in
combined efforts to reduce customer complaints and improve customer satisfaction
! Managed vendor relationships to ensure a profitable C&G business
United Engines Oklahoma City, Oklahoma May 1978 – June 1981
Purchasing Agent 1980 - 1981
Responsible for ordering of all engines, engine parts, supplies and tools
Warehouse Foreman 1978 - 1980
Managed fifteen people within the warehouse. Responsible for all receiving and shipping, quality
checks on orders and inventory control.
EDUCATION
Oklahoma City Community College August 1988- May 1989
(Business Administration and Political Science)
Central State University August 1985 – May 1988
(Business Administration and Political Science)
Hutchinson Community Junior College August 1976 - May 1977
(Business Administration)
Wichita State University August 1975 – May 1976
(Business Administration)
COMMUNITY INVOLVEMENT
AT&T Pioneer Club
Volunteer position to assist communities in need by providing time, material and expertise in home
improvements.
Neighborhood Security Patrol
Coach of Youth Sports