Levi Strauss & Co is a privately held clothing company known for its Levi's brand of denim jeans. It began producing denim overalls in the 1870s and modern jeans in the 1920s. The company is organized into three geographic divisions and sells products through a wide variety of retail formats worldwide. Levi Strauss & Co uses a comprehensive promotional strategy including advertising, celebrity endorsements, and personal selling. The company has approximately 11,800 employees worldwide and sells products under the Levi's, Dockers, and Signature brands. Future plans include growth through new product categories and retail network expansion.

2. History
Major players
Format of retailing
Location of thestore
7P’sof theorganisation
In housebrands
Futureplans

3. Levi Strauss & Co
Founders
Headquarters
Area served
Industry
Owner(s)
Employees
Divisions
Levi Strauss
San Francisco, California, U.S.
Worldwide Clothing
Textile
10,000+
Levi's, Dockers, Signature by Levi Strauss
& Co.

4. Contd…
Levi Strauss & Co. (LS&CO) is a privately held clothing
company known worldwide for its Levi's brand of denim
jeans.
The company began producing denim overalls in the 1870s,
modern jeans were not produced until the 1920s
 Levi Strauss & Co. is a worldwide corporation organized
into three geographic divisions:
Levi Strauss Americas (LSA), based in the San Francisco
headquarters;
Levi Strauss Europe, Middle East and Africa (LSEMA), based
in Brussels; and
 Asia Pacific Division (APD), based in Singapore

5. Lee
PEPE JEANS
KILLER
SPYKAR
WRANGLER

6. FORMAT OF RETAILING
LS&Co. products are sold through a wide variety of retail
formats around the world, including chain and department
stores, approximately 15,000 franchise stores dedicated to
brands in the company-operated retail network, multi-brand
specialty stores, mass channel retailers, and both company-
operated and retailer Web sites.
 There are approximately 2,000 retail stores dedicated to
selling this brands around the world.

7. LOCATION:
CITY No. Of SHOWROOM
PUNE 9
RANCHI 2
PATNA 3
NEW DELHI 15
NOIDA 4
HYDERABAD 7
BANGLORE 12

9. PRODUCT:-
The company design and markets jeans and jeans related pants,
casual, skirts, jacket and related accessories for men, women and
children.
Levis brand- men ,women and kids jeans, jeans related products,
knit and woven tops, outer wear and accessories.
Dockers- men, women and boys casual pants, shorts, skirts, knit
and woven tops,outer wear and accessories.
Slates- men and women pants, skirts, tops,jackets,outer wear,
accessories.

10. PRODUCT PRICE
RED TAB 900-1399
RED LOOP 1400-1999
RED PREMIUM 2000-2999
RED SUPER PREMIUM 2999-above

13. PLACE...
To provide desired products at proper place.
To fulfil the requirements of every locality according to the
taste of the people
To increase the brand equity by reaching every corner of the
world Promotion.
To equalize the demand and supply of products at all places.

14. Manufacturer
Retailer Factory outlet
Distributer
Consumer

15. For the promotion of sales Levi Strauss & Co. adopt a
very effective but comprehensive strategy.
 Levis pays attention to the publicity of its products. The
major source of promotion of Levi’s is done by creating
public relations.
Brand Ambassdor:
AkshAy kumAr

16. Levi’s uses the following promotional strategies to
promote its product
Personal selling- Personal selling by the representative of
the organization takes place face to face with final
consumers.
Mass selling- Levis does mass selling to inform a bulk of
persons by advertising
Advertising Medium :The advertising media used by the
company are :-
Television
Fashion Magazines, Newspapers
Internet
Bill boards, banners etc.

20. PEOPLE
EMPLOYEES:- Approximately 11,800 worldwide
• 5,400 in the Americas
• 4,200 in Europe
• 2,200 in Asia Pacific
STAFF:
Well dressed and with in uniform.
Staff member have a good command over language with
a good communication skill.
Most of the staff is localised and a well known to local
language.

21. PROCESS
Document:-Document process identify risk and controls.
Validation:- validate that key risks are covered in the processes ,
check whether controls are working effectively.
Remediation:- take corrective actions when controls are not
design properly or not working as design.
Testing:- test controls by taking sample from population
period.
Reporting:- report control platform to management.

22. PHYSICAL EVIDENCE
The Retail outlets of Levi’s products are mainly in big malls
and now it is also available in Small towns which is easily
reached by the High class and Middle class people.
There is no other company with a comparable global presence
in the jeans and casual pants markets.

23. IN HOUSE BRANDS:
BRANDS:
The products of Levi Strauss & Co are sold under three
brands:
Levi's®:
Since their invention in 1873, Levi's® jeans have
become one of the most successful and widely
recognized brands in the history of the apparel industry.
Dockers® :
Dockers® brand, which pioneered the movement
toward business casual, has led the U.S.

24. khaki category since the brand's 1986 launch,
and is now available in numerous countries.
Levi Strauss Signature™:
In 2003 the launch of the Levi Strauss
Signature™ brand, giving value consumers high-
quality and fashionable clothing from a company
on which the consumers trust.

25. FUTURE PLANS:
Levi' s sees gr owt h f rom new
product cat egories, r et ail
net work expansion and or ganic
gr owt h in t he exist ing
business.
Levi' s is a f ut ure brand in t he
I ndian cont ext . I t has
excellent brand archit ect ur e
in place, and it is perf orming

26. The overall domest ic denim
market in t he t op six met ros is
est imat ed at 12 million pieces
annually.
 The mass-priced segment of Rs
300-500 account s f or six million
pieces. The mid-priced market —
up t o Rs 1,000 — chips in wit h
t hree million pieces, while t he

27. presented by:
Ravi Kumar:39
Sandipkumar:41
Shithil Kumar:43