The document provides an overview and agenda for the Impact 2010 conference and Business Partner Summit. Some key details include: - The conference will have over 5,000 attendees and 400 sessions on BPM, SOA, and WebSphere technologies. - The Business Partner Summit on May 2nd will focus on helping partners leverage IBM strategies and technologies for business agility. - There are several sponsorship and pass programs available for partners, ranging from $7,500 to $74,000, to promote partnerships and business opportunities.

1. Value Proposition for our Valued Business Partner Community

2. Agenda Conference Overview Business Partner Summit Impact 2010 Business Partner Awards Why Attend & How YOU can Participate What’s in IT for You Closing

3. Impact 2010 – What’s NEW this Year The Premier Conference for Business & IT Leaders With more than 5,000 expected attendees – the event brings company executives and technologists together to learn more about how to align their business objectives. An Enhanced Smart SOA and BPM Technology Program Demonstrating IBM’s leadership in BPM, SOA & WebSphere technologies Over 400 sessions offering a wide array of success stories, education, lectures, workshops, hands-on labs and networking opportunities IBM’s Industry Expertise showcases how clients can work smarter Dedicated Business Program sponsored by Top Sponsor Forbes to sponsor our Business Program Speakers: Richard Karlgaard, National Editor for Forbes

4. Other Key Exciting and NEW Innovations at Impact 2010 A new Business Program that will focus on: With 200 sessions focused on real business issues such as optimizing business processes, improving decision management, empowering the changing workforce, and globalization An enhanced Smart SOA and BPM Technology Program : Over 400 dedicated with tailored workshops and hands on labs A state-of-the art Solution Showcase Center! More than 100 demos from IBM and IBM Business Partners A new Product Technology Center offering: Hands-On Labs, Open labs, tech zones, and product demos Certification, Certification, Certification An Increased focus on IBM’s industry expertise 300+ industry leading experts on site Dedicated industry zone at the EXPO plus targeted industry roundtables A new Interactive Symposium Bringing LOB and IT together in consultative sessions A new and improved Track structure with: 200+ client speakers, 50 Birds of a Feather sessions, & free certification testing

5. World-Class Programs for LOB & IT Professionals Targeted to a combined Business and IT audiences to address specific business challenges. Interactive Workshops to allow for company executives and technologists to come together to and address specific business and technology challenges For more information, please contact: Penny Hill /Boulder/IBM Business Agility NOW! Interactive Symposium NEW Workforce Optimization Industry Solutions for Working Smarter Enhancing your customer’s experience Business Agility & Change Management Winning at Globalization Executive Education Insight & Innovation Tracks Tracks Business Program Architecture Governance Entry Points Policy & Security Service Oriented Architecture, Governance Banking and Financial Markets Insurance Government Healthcare and Life Sciences Retail, Consumer Products and Travel & Transportation Energy & Utilities High Tech and Manufacturing Industries Communications Service Providers and Media Cross Industries Implementing Integrated Industry Solutions Java Development and Open Source Frameworks Web 2.0 Development Tools Application Development Messaging Infrastructure Messaging design and mediations Enterprise Service Bus Messaging System Management, Performance & Security WebSphere Application Server Infrastructure CICS Security & Management Performance, Scalability, Cloud & Virtualization Process Design, Development & Modeling Process Monitoring Dynamic Processes with Business Rules & Events Process Management Infrastructure Sub-Tracks Smart SOA & BPM Technology SOA Connectivity & Integration Dynamic Application Infrastructure Business Process Management Tracks

6. More about Forbes at Impact 2010 Co-sponsoring the Business Program Forbes Business Leadership Forum - Sustaining Leadership for a Smarter Planet Promotion Details Beginning early March, Forbes will promote Impact via multiple email and direct mail campaigns. In addition will be featuring Impact on Forbesmagazine.com and on Forbesconferences.com Speakers Rich Karlgaard, Publisher of Forbes, confirmed as speaker for May 3 Focus on Potential Topics that include: Business/Entrepreneurial Leadership and a Changing Environment; Global View and Financial Markets and how they leverage innovation Other Key Guest Speakers Chris Mines, Snr VP Forrester Research, Faisal Hogue, CEO BPM Institute, Frans Johannson, Author of The Medici Effect and many other Business Leaders from companies around the world: British Airways, South Africa State Home Affairs, Visa Europe, Bank of America Forbes Business Leadership Forum - Program Tracks focusing on key business topics Insight and Innovation; Enhancing the customer experience; Business Agility; Executive Education; Winning at Globalization; Workforce Optimization; Working Smarter in the Industries

7. Impact Week at a Glance 8:30 AM-10:00 AM General Session SOLUTION CENTER 11:30AM-4:00PM 11:45AM Conference ends 8:15 – 10:15 AM Opening Session CONFERENCE REGISTRATION Registration 8am – 7:30PM BP 12PM – 8:00PM ALL SOLUTION CENTER SETUP SOLUTION CENTER 11:30-4:00PM 12:00-1:30PM Lunch 12:00PM- 1:30PM Lunch 12:30PM – 1:30PM BOFs 12:00 –1:00PM BOFs Inner Circle Lunch 8:30 AM-10:00 General Session 1:30PM Breakout Series 12 6:15PM – 7:15PM BOF’s Special Event 7PM- 10PM 5:30 – 8:00PM Sol. Center Reception 10:45AM Breakout Series 1 OPEN Evening Breakfast 7:00-9:00AM 10:15AM Breakout Series 6 9:00AM Breakout Series 20 10:30AM Breakout Series 21 12:00PM –1:00PM BOFs 2:00PM IC KICKOFF 3:15: 30 min break 10:15: 30 min break 10:00: 15 min break 10:00: 15 min break 2:45: 30 min break SOLUTION CENTER 11:30-4:00PM 8:30AM Breakout Series 10 8:30AM Breakout Series 5 10:15: 30 min break 2:45: 30 min break 2:45PM 30 min break 5:00 – 8:00PM Sol. Center Reception Breakfast 6:15-8:15 AM Breakfast 6:30-8:15 AM IC Event 7:00-11PM Breakfast 6:30-8:15 AM Breakfast 7:00-9:00AM 12:00PM- 2:00PM Lunch 12:00PM- 1:30PM Lunch 12:00PM –1:00PM BOF 5 Note : Business Program will extend on Mon and Tues of the event BUSINESS PARTNER SUMMIT DAY 10:30 AM – 5:00PM Registration 8am – 7:30PM BP 12PM – 8:00PM ALL VAD Roundtables 4:00 PM – 5:00 PM BP Café Grand Opening 4:00 – 5:00 PM Breakout 1 1:45 PM– 2: 45 PM Breakout 2 3:00 PM - 4:00 PM BP Summit Keynote 12:00 PM-1:30 PM BP Summit LUNCH 11:30AM-12:00PM Solution Center Grand Opening 5:00 – 8:00 PM Sessions 10:30AM- 11:30AM Sessions 1:45 PM – 4:00 PM Exec Briefing Center Available to BPs 9:00AM- 5:00PM Friday, May 7 Thursday, May 6 Wednesday, May 5 Tuesday, May 4 Monday, May 3 Sunday, May 2 1:30PM Breakout Series 7 3:15PM Breakout Series 8 3:15PM Breakout Series 13 1:30PM Breakout Series 17 3:15PM Breakout Series 18 3:45PM Breakout Series 3 2:00PM Breakout Series 2 4:45PM Breakout Series 9 4:45PM Breakout Series 14 4:45PM Breakout Series 19 6:15 PM – 7:15pm BOFs OPEN Evening BP Summit 10:30-5pm 3:00pm Pre-conference certification 10:15AM Breakout Series 11 9:00AM Breakout Series 15 10:45AM Breakout Series 16 5:15PM Breakout Series 4

8. Agenda Conference Overview Business Partner Summit Impact 2010 Business Partner Awards Why Attend & How YOU can Participate What’s in IT for You Closing

9. Business Partner Summit 2010 Define Your BPM & SOA Strategy for Greater Business Agility Delivery A Networking and educational event for WebSphere Business Partners. Hear WebSphere’s strategy and what that can mean for your business! Learn about WebSphere’s strategy for each of our key solution areas. Increase Revenue - Learn how to effectively sell broader solutions. Join sessions to assist you – marketing, Software Value Plus, Get Connected – Engage and leverage IBM execs, subject matter experts and other BPs Network with other partners from around the globe. Participate in the IBM Impact Business Partner Awards. Register for Summit when you register for Impact.

10. BP Summit, Sunday May 2, 2010 Tracks TBD Breakout 2 3:00 PM – 4:00 PM Coffee Break Coffee Break 2:45 PM – 3:00 PM Kickoff – WebSphere Sales/Why Partners are important 2010 WebSphere Strategy – How BPs should leverage Brand Announcements WebSphere Marketing: Working Smarter to achieve Business Agility / Additional Brand Announcements Whats new in SWG Channels New Developments in WebSphere( R.High, B. Smith, G. Cuomo) 2010 BP Award Winners/Finalists – Nancy/Craig Steve Worrell – 10 min Craig Hayman – 15 Min GM WebSphere Nancy Pearson – 15 Min VP WebSphere Marketing Sandy Carter – 10 Min VP SWG Channel Sales Panel Discussion – 20-25 Min Steve Worrell – 5 Min Topics: Presenter 12:00 PM – 1:30 PM 4:00 PM – 5:00 PM 1:45 PM – 2:45 PM 11:30 AM – 12:00 PM 10:30 AM – 11:30 AM 1.) Speed Partnering - Partnering with Partners and IBM Channel Sales 2.) Competitive or Market Intelligence Session Optional Elective Sessions BP Café Grand Opening VAD Roundtables Venetian Convention Center, Level 5, Palazzo J-L Seating for Lunch Tracks TBD Breakout 1 BUSINESS PARTNER SUMMIT DAY 10:30 AM – 5:00PM Registration 8am – 7:30PM BP 12PM – 8:00PM ALL VAD Roundtables 4:00 PM – 5:00 PM BP Café Grand Opening 4:00 – 5:00 PM SUNDAY May 2 Breakout 1 1:45 PM– 2: 45 PM Breakout 2 3:00 PM - 4:00 PM BP Summit Keynote 12:00 PM-1:30 PM BP Summit LUNCH 11:30AM-12:00PM Solution Center Grand Opening 5:00 – 8:00 PM Sessions 10:30AM- 11:30AM Sessions 1:45 PM – 4:00 PM Exec Briefing Center Available to BPs 9:00AM- 5:00PM

11. Business Partner Summit Sunday, May 2nd Morning Sessions: 10:30 AM – 11:30 AM First Sessions: 1:45PM – 2:45PM Second Sessions: 3:00PM – 4:00PM Lunch 11:30 AM – 1:00 PM How Business Partners can leverage WebSphere BPM for accelerating Solution Development Break the Rules! Selling Strategies for ILOG IBM Global Financing: A Primer for Sales People SOA is still Hot! Learn how to win starting with Appliances, to ESBs to Cloud Driving Business Agility with Smart Work Creating opportunities with the new WebSphere BPM Portfolio Leverage your Industry with WebSphere There’s Gold in them there Hills! Prospecting for the Right Opportunities Building off the Base: Up Sell your WAS and MQ installs Using IBM Business Partner Marketing to Generate Leads Understanding the Competitive Landscape Speed Partnering Keynote

12. Agenda Conference Overview Business Partner Summit Impact 2010 Business Partner Awards Why Attend & How YOU can Participate What’s in IT for You Closing

13. Impact 2010 Partner Awards: Categories NEW Smart SOA Award This award recognizes the IBM Business Partner solution that delivers the best SOA based solution which helps customers create sustainable differentiation, achieve agility and realize business value. Using WebSphere Application Infrastructure and Application Integration products as its foundation, the solution must demonstrate exploitation of IBM’s SOA capabilities to solve traditional business challenges in non-traditional ways. Business Process Management Award This award recognizes the IBM Business Partner solution that utilizes Business Process Management (BPM) to help customers improve their efficiency, flexibility, and control of their key business processes across the enterprise. The solution should also demonstrate how it discovers insights that enable innovation, provides maximum value of business interactions, and optimizes productivity and resources. Distributor Excellence Award The Distributor Excellence Award recognizes High Value-Add Distributors who are leading the charge in building their Business Partners’ ability to leverage IBM SOA and WebSphere software capabilities in creative, leading-edge, exciting ways. Smarter Decision Management Award This award recognizes the IBM Partner solution utilizing IBM WebSphere software component(s) that has enabled customers to achieve new levels of smarter decision management through improved planning and scheduling optimization, high-performance visualization, business events or automated risk- and opportunity-based rule decision systems. Impact 2010 Best of Show Award The IMPACT Best of Show Award is specifically for sponsors of the IMPACT Conference – Exhibitor level and above. The award recognizes the best demonstration of a solution that illustrates the unique power of using IBM Service Oriented Architecture (SOA) and WebSphere components. The solution being demonstrated must be currently offered to customers. Final evaluation takes place at the IMPACT Expo in Las Vegas, Nevada.

14. Impact 2010 Business Partner Awards Qualify to win these awards by nominating your solutions and submitting your nomination on or before April 8, 2010 Simply fill out the nomination on the www.ibm.com/impact/awards.html Winners & finalists will be notified the week of April 19, 2010. Best of Show Award: The solution must be demonstrated in the Impact Expo and final evaluations take place at the Impact Expo on Sunday, May 2, 2010.

15. Agenda Conference Overview Business Partner Summit Impact 2010 Business Partner Awards Why Attend & How YOU can Participate What’s in IT for You Closing

16. Why Attend the Impact 2010? The Impact 2010 Conference will be better than ever because it’s been suited to meet the needs of our valued Business Partners EXPO hours extended to 16.5 hours Lunches and breaks located within the EXPO Business Program track Business Partner Café Updated sponsorship opportunities Business Partner Summit The latest in thought leadership , solution deep dives and real-world experiences An estimated audience of over 5,000 attendees in an environment perfect for building deeper relationships , developing new leads and expanding into new markets .

17. Do you have a need…a need to get AHEAD? Accelerate sales – capture leads Leave your competition in the dust – marketing opportunities, technical advancements, network with key subject matter experts Get ahead – one-on-one meetings for you and your customers with IBM executives Sponsor now & save – discounts end Feb 28th Get in the driver’s seat. Become an Impact Sponsor! http://www.ibm.com/impact

18. BP Sponsorship Packages for 2010 Key Notes: Prices are flat YTY however added “rebook” price to encourage early participation. Early Bird ends Feb 28 th , 2010 5% Discount Given to Partners that have sponsored another IBM Conference (Pulse, Lotusphere, IOD, etc) Turnkey Ped 1 Exhibitor badge 2 customer passes 10x8 Turnkey 2 Exhibitor badges 4 customer passes 10x10 Turnkey 3 Conf badges 1 BOF 6 customer passes 20x10 Turnkey 4 Conf badges 1 Session 1 BOF 8 customer passes Limited Mktg & Promos 20x20 Booth 6 Conf badges 2 Sessions 2 BOF 10 customer passes Special Mktg & Promos Key Items $7,500 $11,000 $22,000 $53,000 $74,000 Early Bird* 36 $9,500 $14,000 Exhibitor 18 $19,000 $27,000 Silver 9 10 2 Packages Available $6,000 $46,000 $63,000 Rebook Price $8,900 $65,000 $90,000 Full Price Affiliate Gold Platinum Sponsorship

19. Plus there is also a Special Business Partner Pass Program with Two Levels Business Partner Pass Program for Impact 2010: If a full sponsorship is not a preferred option, Business Partners and SI’s can leverage the Partner Pass Program instead. The Business Partner Pass program allows a partner to host a private IT planning meeting/workshop for their customers as well as receive best in class BPM, SOA and WebSphere education. (#1) Premier Level Package $45,000 : (30) Full conference passes for company employees and your clients! One 10x8 Turnkey Pedestal One Client Speaking Session Meeting room for 1-day at the World Class Venetian Hotel to host private meetings with clients (#2) Advantage Level Package $25,000 : (18) Full conference passes for your company employees and your clients! Meeting room for 1-day at the World Class Venetian Hotel to host private meetings with clients . Offer ends on April 15, 2010! Please contact Carrie Heath Langley at [email_address] . NEW !

20. Benefits of Sponsoring – hearing from our BPs directly “ Impact 2009 has been a great experience for Ascendant particularly, we networked with Business Partners and customers alike on the showroom floor. Our consultants were amazed at the educational opportunity with increased certification.” - Liz Albert, Marketing Director, Ascendant Technology “ Thanks for helping us to hold a very successful show this past week and congratulations on a great job in the expo. It was well organized and the highly trafficked.” - John Moore, Marketing Director, Juniper Networks “ Thank you for putting on a great show. We found Impact 2009 to be even more valuable than last year. There were fewer attendees but really high quality conversations. I feel it is likely Impact will lead to more converted business and we are excited to follow-up. - Devi Gupta, Vice President Strategic Marketing, Prolifics “ Our Impact sponsorship pays for itself every year through the value we derive including the ability to reach new customers as well as meet our existing customers in one place. It helps us build our brand image and showcase our IBM commitment with prospects and customers. And we get updated on the latest WebSphere technology and future directions. All this keeps us ahead of the game and coming back to Impact” - Steve Lokam, Sr Principa, OpenLogix

21. And even more Endorsements,.. THIS EVENT WILL HELP PROGRESS & CLOSE YOUR DEALS The Global Impact event produces the highest amount of validated lead revenue and has a highest conversion rate of validated leads to wins at 37% for our sellers across all channels Impact has been rated a World-Class Event by customers and partners and will continue to meet and raise the standard 97% Customer Satisfaction rate 96% Analyst Satisfaction rate! It’s the number one event to bring your client for a complete end-to-end experience Access to the best business and technical education View and demo the latest technology Get hands-on training and certification Network with others in the same industry Meet the experts in the business and technical field

22. And what if you’re not ready to Sponsor at all – Participate in the NEW Company Pass Program Available in 3 Levels Company Pass Program Overview Many companies are looking for cost effective ways to bring their Business and IT stakeholders together for annual planning workshops, especially given the current economic climate. The Company Pass program allows your company and your customers to host a private planning meeting/workshop, as well as receive best in class BPM, WebSphere & SOA education and certification at IMPACT 2010. (#1) Premier Level : $45,000 ( 35 ) Full conference passes, Private workshop with IBM technical expert, Meeting room for 1 full day at the World Class Venetian Hotel which includes light food & beverages for company attendees. Take advantage of Flight Discounts thru Amex Travel; receive 8% off flights. (#2) Advantage Level: $12,800 ( 10 ) Full conference passes and private meeting room for ½ day at the World Class Venetian Hotel. Take advantage of Flight Discounts thru Amex Travel; receive 8% off flights. (#3) Standard Level: $6,400 ( 5 ) Full conference passes plus Flight Discounts thru Amex Travel; receive 8% off flights. Note : Companies that want to purchase 5 or more full conference passes can receive additional tickets at $1280 rate. Please contact Carrie Heath Langley at [email_address] . NEW ! NEW !

23. But whatever you do – Join us at Impact 2010 Registration is open: ibm.com/impact Rates and Dates: Business Partner Rate: US$1825.00 (October 12, 2009 – May 1, 2010) Call for Speakers: Open through January 15 th Become a Sponsor or Exhibitor: Kit available here: ibm.com/impact/sponsor Websphere Award Nominations: Open in late February 2010 Bookmark this URL www.ibm.com/impact/awards.html

24. Agenda Conference Overview Business Partner Summit Impact 2010 Business Partner Awards Why Attend & How YOU can Participate What’s in IT for You Closing

26. Got Questions or Need more information? General questions about the Summit and Impact, email: Bob Alexander: bobalex@us.ibm.com Mark Masercola: mmaserco@us.ibm.com Sponsorship questions, email: Pari Lasch: pari@corcexpo.com Ph: 312.265.9654 • Fax: 312.541.0573

27. See you at Impact 2010! Thank You Merci Grazie Gracias Obrigado Danke Japanese English French Russian German Italian Spanish Brazilian Portuguese Arabic Traditional Chinese Simplified Chinese Tamil Thai Korean Hindi