Measuring Social Media Success

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Confused by all the different ways to measure success on social media? If you're using various social media: Facebook, Twitter, YouTube, LinkedIn, Blogs, etc., but wondering how they're helping your business, this workshop will show you techniques for understanding how to measure social media success against real business goals.

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Measuring Social Media Success

  1. 1. Measuring Social Media Success Welcome! We will begin shortly. Sarah Worsham Web Strategist & CEO Sazbean Consulting Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  2. 2. a little about me... Web Strategist, Geek, Entrepreneur, Mother, Wife, Webgrrl, Computer Engineer and MBA2 (in no particular order) what that means... I create web strategies to help companies and organizations use the Internet effectively to reach their business goals Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  3. 3. Overview • What does it mean to measure success in social media? • Why measure? • Measurement Categories • Example • Tools • Q&A Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  4. 4. Measuring Success photo by aussiegall @ Flickr CC - http://www.flickr.com/photos/aussiegall/286709039/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  5. 5. Business Goal photo by laffy4k @ Flickr CC - http://www.flickr.com/photos/laffy4k/202540347/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  6. 6. Social Media Strategy Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  7. 7. Conversions photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  8. 8. Conversions Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  9. 9. Attention photo by respres @ Flickr CC - http://www.flickr.com/photos/respres/2544979655/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  10. 10. Attention Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  11. 11. Influence photo by Babrosa @ Flickr CC - http://www.flickr.com/photos/babrosa/3961281159/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  12. 12. Influence Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  13. 13. Sentiment photo by [[MorphoMir]] @ Flickr CC - http://www.flickr.com/photos/morphomir/2407451929/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  14. 14. Sentiment Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  15. 15. Example: Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  16. 16. Social Media Twitter Increase Revenue by 20% in 2010 • Request a Quote • Register for Webinar • Signup for Newsletter Facebook • Internet, Marketing & LinkedIn Sazbean.com Technology News & Tips • Blog 1/day, Tweet Multiple/Day, Share content to FB & LinkedIn, elsewhere • Podcast 1/week • Newsletter monthly Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  17. 17. Increase Revenue by Conversions Twitter 20% in 2010 • Request a Quote • Register for Webinar • Signup for Newsletter Facebook Sazbean.com LinkedIn Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  18. 18. Twitter Sazbean.com Facebook Attention • Internet, Marketing & Technology News & Tips LinkedIn • Blog 1/day, Tweet Multiple/Day, Share content to FB & LinkedIn, elsewhere • Podcast 1/week • Newsletter monthly Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  19. 19. Twitter Sazbean.com Facebook • Internet, Marketing & Technology News & Tips LinkedIn Influence • Blog 1/day, Tweet Multiple/Day, Share content to FB & LinkedIn, elsewhere • Podcast 1/week • Newsletter monthly Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  20. 20. Twitter Sentiment Sazbean.com Facebook LinkedIn Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  21. 21. Tools photo by Sarah Worsham © All rights reserved Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  22. 22. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  23. 23. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  24. 24. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  25. 25. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  26. 26. Twitalyzer Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  27. 27. PostRank Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  28. 28. Let’s Review! 1. Start with Your Business Goal 2. Create a Social Media Strategy 3. Know What You’re Measuring 4. Conversions, Attention, Influence, Sentiment 5. Look for the Right Tools Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  29. 29. To Learn More: Sazbean.com blog, podcasts, upcoming webinars SazbeanConsulting.com Internet Marketing & Strategy Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  30. 30. Any Questions? photo by -bast- @ Flickr CC - http://www.flickr.com/photos/-bast-/349497988/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  31. 31. Connect with me... SazbeanConsulting.com Blog: Sazbean.com Twitter.com/sazbean Facebook: www.facebook.com/sazbean LinkedIn: http://www.linkedin.com/in/sazbean saz@sazbean.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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