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Website Improvements to Boost ROI Sarah Worsham Sazbean Consulting Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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a little about me... Web Strategist, Geek, Mother, Wife, Webgrrl, Computer Engineer and MBA2 (in no particular order)what that means... I help companies and organizations use the Internet effectively to reach their business goals Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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Lead & Sales Generatorphoto by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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Contact Infophoto by inno’vision @ Flickr CC - http://www.flickr.com/photos/innovision/3563008885/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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Calls to Actionphoto by - luz - @ Flickr CC - http://www.flickr.com/photos/luzbonita/526776059/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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Put Yourself in Your Customer’s Shoesphoto by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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Lead Collectionphoto by kalandrakas @ Flickr CC - http://www.flickr.com/photos/eelssej_/463902828/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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Landing Pagesphoto by egmb757lover @ Flickr CC - http://www.flickr.com/photos/egm757lover/2120465227 Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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Enticing Contentphoto by websuccessdiva @ Flickr CC -http://www.flickr.com/photos/mariareyesmcdavis/2890706354/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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Return on Social Media http://www.dreamgrow.com/social-media-roi-backwards-for-b2b/Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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Simple Analytical Techniquesphoto by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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4 Questions to Ask:1. How many visitors are coming to my website?2. Where are visitors coming from?3. What do I want visitors to do on my website?4. What are visitors actually doing?Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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How many visitors are coming to my site?Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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Where did visitors come from?Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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Top ReferrersSarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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Top Referrers - Landing Pages Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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Search KeywordsSarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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#4: What are visitors actually doing? • Top Entry Pages (Landing pages) • Top Viewed Pages • Site Overlay Analysis Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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Top Entry PagesSarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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Top Viewed PagesSarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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Site Overlay AnalysisSarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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7 Simple Fixes1. Contact Info2. Calls to Action3. Fulfill Need or Solve Problem4. Lead Collection5. Landing Pages6. Enticing Content7. Measure & Improve!Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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Connect with me... Sazbean.com Twitter.com/sazbean Facebook: www.facebook.com/sazbean LinkedIn: http://www.linkedin.com/in/sazbean saz@sazbean.comSarah Worsham, Sazbean Consulting DBA Dynalink, LLC