Using social media is not the same as having a strategy to use them effectively for your business. Learn how to find your potential customers online, leverage the influencers in your network, and funnel traffic to your website for sales and leads
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Crafting a Successful Social Media Strategy
1. Crafting a Successful
Social Media Strategy
Sarah Worsham
Web Strategist & CEO
Sazbean Consulting
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
2. a little about me...
Web Strategist, Geek, Entrepreneur, Mother,
Wife, Webgrrl, Computer Engineer and MBA2
(in no particular order)
what that means...
I help companies and organizations grow
online by creating digital strategies based on
customized analysis and achievement of
business goals.
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
3. Overview
• What makes a strategy successful?
• Start with your Business
• Social Media Strategy
• Example
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
4. What makes a strategy
successful?
photo by pshutterbug @ Flickr CC - http://www.flickr.com/photos/pshan427/2331162310/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
5. Define Your
Business
photo by b0r0da @ Flickr CC - http://www.flickr.com/photos/boroda/493020048/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
6. Set
your
Goal
photo by viZZZual.com @ Flickr CC - http://www.flickr.com/photos/vizzzual-dot-com/2655969483/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
7. Who
are
your customers?
photo by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
8. Marketing &
Messaging
photo by NatalieMaynor @ Flickr CC - http://www.flickr.com/photos/nataliemaynor/2539937014/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
9. Social Media
Strategy
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
10. Identify Your Base of
Operations
photo by gregwest98 @ Flickr CC - http://www.flickr.com/photos/gregwest98/3733687366/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
11. Find Your Audience & Listen
photo by Pop!Tech @ Flickr CC - http://www.flickr.com/photos/poptech2006/2968820581/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
12. Who are
Your
Influencers?
photo by icDJs @ Flickr CC - http://www.flickr.com/photos/icaz/201966162/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
14. Create a
Content
Strategy
photo by websuccessdiva @ Flickr CC -http://www.flickr.com/photos/mariareyesmcdavis/2890706354/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
15. Implementation
photo by kevindooley @ Flickr CC - http://www.flickr.com/photos/pagedooley/2331236780
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
16. Measure
&
Improve
photo by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
20. Business
Sazbean
Increase
Revenue
by 20% in
Internet & 2010
Business
Knowledge
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
21. Business Business
Owners,
Sazbean Marketing & PR
Professionals
Increase
Revenue
by 20% in
Internet & 2010
Business
Knowledge
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
22. Business Business
Owners,
Sazbean Marketing & PR
Professionals
Increase • Increased Sales
Revenue Online
by 20% in • Increasing ROI of
2010 online tactics
Internet &
Business
Knowledge
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
23. Business Business
Owners,
Sazbean Marketing & PR
Professionals
Increase • Increased Sales
Revenue Online
by 20% in • Increasing ROI of
• Passionate, Geek, online tactics
Internet & 2010 Strategic
Business • Professional
Experience,
Knowledge
Degrees,
Testimonials
• Deep technical
understanding with
a 10,000ft view of
how to reach
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC destination
28. Implementation Twitter
• Request a Quote
• Register for Webinar
• Signup for Newsletter
Facebook
LinkedIn
Sazbean.com
• Internet, Marketing &
Technology News & Tips
• Blog 1/day, Tweet Multiple/Day,
Share content to FB &
LinkedIn, elsewhere
• Podcast 1/week
• Newsletter monthly
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
29. Start with Business
1. Define Your Business
2. Set Your Goal
3. Who are Your Customers?
4. Define Benefits
Let’s 5. Marketing & Messaging
Review! Social Media
1. Identify Home Base
2. Find Your Audience & Listen
3. Who are Your Influencers?
4. Identify Your Outposts
5. Create a Content Strategy
6. Implementation
7. Measure & Improve
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
30. To Learn More:
Sazbean.com
blog, podcasts, upcoming webinars
SazbeanConsulting.com
Internet Marketing & Strategy
Recommended Reading:
Social Media Marketing: An Hour a Day
by Dave Evans
(amazon affiliate link)
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
31. Connect with me...
SazbeanConsulting.com
Blog: Sazbean.com
Twitter.com/sazbean
Facebook: www.facebook.com/sazbean
LinkedIn: http://www.linkedin.com/in/sazbean
saz@sazbean.com
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC