The document outlines an approach to agile content strategy that focuses on iteration and continual analysis and improvement. It emphasizes asking "why?" instead of "what?" when developing content, iterating quickly without waiting through analysis and continual refinement, and viewing the process as ongoing rather than having a definite end point. The overall approach is to use Post-it notes, iterate frequently, analyze results, and repeat the cycle to refine the content strategy.

1. Agile
content
strategy
(or how I learned to stop worrying
and love the Post-it)

2. Just
scraping by

5. Too much,
too soon.

7. Ask 'why?',
not 'what?'

8. Don't wait,
iterate

9. Analyse

12. Analyse, iterate,
analyse, iterate,
analyse, iterate,
analyse, iterate,
analyse, iterate,
analyse, iterate,
analyse, iterate,
analyse, iterate
analyse, iterate,

13. Ask 'why?',
not 'what?'

14. So to summarise:
1. Buy Post-its
2. Ask 'why?,' not 'what?'
3. Don't wait, iterate
4. Analyse
5. Do it all over again

15. Thank you
Image credits More info
http://www.flickr. @La_Pope
com/photos/oxherder/4527199938/ laurenpope.posterous.com/
http://www.flickr.
@EnergyForecast_
com/photos/66176388@N00/747937913/si
zes/o/in/photostream/ energyforecaster.co.uk
http://www.flickr.
com/photos/metrolibraryarchive/34041044
59/
http://www.flickr.
com/photos/3oheme/5141328136/sizes/l/in
/photostream
http://www.flickr.
com/photos/thomashawk/2681744739/size
s/l/in/photostream/