Presentation on the value of and approaches to creating a "content engine" as part of your social media and content marketing strategies. Developed for SearchExchange 2013 in Charlotte, NC.
One of biggest problems my clients have is time when it comes to content production. We've found that it's best if you have a planned strategy to get things done. That's why we've developed the Content Calendar Workshop.
At the end of the presentation, there is a link that will take you to a place where you can download a content calendar template.
Improving the content and experience for agents reduces call time and cuts cost
CSI's Blaine Kyllo and BC Hydro's Ken Bell share the successful process of merging several of BC Hydro’s internal information repositories for frontline agents into one central Knowledge Centre. This case study was presented at E Source Forum 2018 as part of a panel on customer experience called Back to CX Basics: Getting Great at What Matters Most.
Designing a SharePoint User Adoption StrategySteve Goodyear
Too often SharePoint projects focus on deploying sites without planning for the user adoption and training that comes after, and as a result, the solution’s momentum fizzles and falls short of its potential once the project ends. In this presentation, I share my strategies and insights for designing an effective end-user adoption and training strategy that you can use in your projects to help your users thrive.
How to Encourage SharePoint User AdoptionAptera Inc
One of the keys, if not THE key to actually realizing the value from your SharePoint implementation is user adoption.
You’ve done everything right: You listened to your users, planned your taxonomy, and now you are ready to go live. What can you do to ensure that users see the value and usefulness of the solution you provided? In this presentation, we will cover techniques to help with this exact problem. From conception to post production, what should be part of your plan to ensure that all of the hard work you put into your SharePoint project is fully adopted as an integral business tool.
Practical Tips to Increase SharePoint Adoption Kanwal Khipple
Have you deployed SharePoint but none of your employees are using it? Despite having SharePoint within your organization, end users continue do their work the old fashioned way via email threads, file shares, paper based approval, etc. There is no guarantee that the solution will be adopted. This is the case even if users are involved in every step of your SharePoint solution. Attend this session, to learn techniques I've used to increase adoption of SharePoint solutions that have become slow or stalled.
Open Learning Initiative is an internal countinuous training programme on a low budget that I've launched at TESOBE with support of the management.
Interested by the initiative, have questions or want to replicate? don't hesitate to get in touch with me Ismail(at)tesobe.com
Need help with your web and mobile applications? drop us a line at contact(at)tesobe.com
One of biggest problems my clients have is time when it comes to content production. We've found that it's best if you have a planned strategy to get things done. That's why we've developed the Content Calendar Workshop.
At the end of the presentation, there is a link that will take you to a place where you can download a content calendar template.
Improving the content and experience for agents reduces call time and cuts cost
CSI's Blaine Kyllo and BC Hydro's Ken Bell share the successful process of merging several of BC Hydro’s internal information repositories for frontline agents into one central Knowledge Centre. This case study was presented at E Source Forum 2018 as part of a panel on customer experience called Back to CX Basics: Getting Great at What Matters Most.
Designing a SharePoint User Adoption StrategySteve Goodyear
Too often SharePoint projects focus on deploying sites without planning for the user adoption and training that comes after, and as a result, the solution’s momentum fizzles and falls short of its potential once the project ends. In this presentation, I share my strategies and insights for designing an effective end-user adoption and training strategy that you can use in your projects to help your users thrive.
How to Encourage SharePoint User AdoptionAptera Inc
One of the keys, if not THE key to actually realizing the value from your SharePoint implementation is user adoption.
You’ve done everything right: You listened to your users, planned your taxonomy, and now you are ready to go live. What can you do to ensure that users see the value and usefulness of the solution you provided? In this presentation, we will cover techniques to help with this exact problem. From conception to post production, what should be part of your plan to ensure that all of the hard work you put into your SharePoint project is fully adopted as an integral business tool.
Practical Tips to Increase SharePoint Adoption Kanwal Khipple
Have you deployed SharePoint but none of your employees are using it? Despite having SharePoint within your organization, end users continue do their work the old fashioned way via email threads, file shares, paper based approval, etc. There is no guarantee that the solution will be adopted. This is the case even if users are involved in every step of your SharePoint solution. Attend this session, to learn techniques I've used to increase adoption of SharePoint solutions that have become slow or stalled.
Open Learning Initiative is an internal countinuous training programme on a low budget that I've launched at TESOBE with support of the management.
Interested by the initiative, have questions or want to replicate? don't hesitate to get in touch with me Ismail(at)tesobe.com
Need help with your web and mobile applications? drop us a line at contact(at)tesobe.com
Tracking Chapter Effectiveness: Tips for Creating Powerful DashboardsBillhighway
How many of us struggle with getting chapter volunteers to submit reports? How many of us have a file folder full of individual spreadsheets or reports? Maybe you even have some great chapter data, but are you able to make this data meaningful for your chapters, your board or even your staff? When attempting to track chapter effectiveness, knowing what to measure is just one part of the equation. The other is knowing how to collect, store and share that data, in addition to recognizing and tracking the data trends.
Check out this webinar where we share tools and tips for creating benchmarking dashboards that give input to your chapters and staff. In this webinar, you’ll hear stories from other associations on what methods they have used to leverage their data, and how they have helped chapters and staff make better decisions about what’s needed to serve member needs.
A well planned out end user adoption strategy is critical for creating a successful SharePoint portal. But how do you know your return on investment is actualized? The answer lies within one simple word: Adoption.
Developing your end user adoption strategy and measuring the impact of the strategy are a critical exercise for any portal initiative. By learning how to establish an end user adoption strategy, you can facilitate engagement and collaboration with your user body, and establish mechanisms to generate metrics.
In this webinar, Jill Hannemann of Portal Solutions and special guest Yarin Negri of CardioLog Analytics discuss creating a successful end user adoption strategy and talk about different ways to measure adoption success.
In this webinar we:
- Talk about different ways to measure adoption success
- Showcase CardioLog Analytics' user adoption tool
- Share ways to generate reports and metrics to enhance engagement, collaboration and optimization to transform your portal effectively.
Create Your End User Adoption StrategyErica Toelle
We all know that End User Adoption is an important area of focus in your SharePoint project. In this session we will take a closer look at the End User Adoption work stream on a SharePoint project, and the associated roles, responsibilities and tasks for the project plan.
New Deployment User Adoption Best PracticesSAP Ariba
Making the resource investment to assess, plan and implement your solution requirements is critical to any implementation. But what happens if you neglect to invest the same level of effort in the users of the new solution?
In this session you will hear from a customer who will provide their Ariba user adoption successes, best practices as well as lessons learned. You will also hear from an Ariba Change Management consultant about Ariba’s Change Management methodology, success factors and services. This interactive session is sure to provide strategies to improve your organization’s user adoption
Developing marketing content that engages your target audience is hard work. By starting with a customer-centric content plan, you bring focus and efficiency to the content development process and increase engagement with your customers and prospects.
Cara mudah menyelesaikan perhitungan limitmegaherlinda
materi ini menjelaskan tentang cara mudah menyelesaikan perhitungan limit, biasanya kita sering kali menggunakan rumus-rumus yang cukup panjang di sekolah apalagi perkalian bentuk akar yang membuat kita pusing untuk mengerjakannya maka dari itu saya ingin berbagi tips cara mudah menyelesaikan limit.
Sales is being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales - and that includes entrepreneurs, business owners, doctors, and many others - needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling models developed for a different time.
The News of Selling, based on the ideas in David Meerman Scott’s book “The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business” shows how smart businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time selling strategies.
Scott, author of the #1 bestseller “The New Rules of Marketing & PR” (published in 26 languages from Arabic to Vietnamese), demystifies the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
Brands have the opportunity to rethink their approach to content by gaining alignment across business functions. The social bizologist can lead the charge in achieving this.
Tom Diederich portfolio presentation (updated Nov. 18, 2016)Tom Diederich
I created this presentation to highlight some of the milestones in my career as an online community builder over the past 15 years. I hope it can also help other community managers and executives tasked with building and/or growing an online community.
This talk includes
* Tips for building and growing a new community from scratch
* Tips for resurrecting a floundering community
* How to connect Support to your community via Slack and other social tools
* The perks of a social listening program
* How to turn social rants into customer service tickets
* The importance of gamification
* And much more!
My name is Tom Diederich and this presentation is a timeline of sorts highlighting my experiences in the field of online community management, which started in 2005 when I joined an internal team at Intuit that created one of the world’s first online customer communities – a forums-based question-and-answer space for TurboTax customers.
The following year, I took everything I learned in that project and joined Symantec -- then the third-largest software company in the world -- where I assembled a nimble team of three and together we designed, launched and managed the organization’s first social media presence and online community in 2006. Yes, I am proud to say that I was Symantec's first community manager and first social media strategist.
I’ve been building and managing large corporate communities ever since. I hope this deck helps you in your work with online communities. Please feel free to contact if you'd like to ask any questions, etc.
You started out with the best of intentions. Then things started to go wrong.
You wanted to deploy an intranet solution to improve communication and collaboration. You had dreams of engaged employees easily sharing and managing their content. But then things started to go wrong. If your intranet is failing, it's likely that your intentions were sound, but your expectations were unrealistic.
In this webinar Daniel Cohen-Dumani, founder and CEO of Portal Solutions and OneWindow Workplace, tells us about the 7 Signs Your Intranet is Failing (...And How to Fix It).
We discussed:
- The seven signs of a failing intranet
- Using the right tool(s) for your organization's needs
- Governance planning
- Setting goals and measuring ROI
- The overwhelming importance of having a plan
Over the past five years, we’ve seen the rise of social media, the advent of mobile, the (constant) evolution of SEO, the invention of responsive design, and now the industry mandate of content marketing. And yet—despite the fact that everything requires it—content remains a fundamental challenge for all of our organizations. Too much content, or not enough. Producing content in silos, but no backing from leadership to break down the barriers. No central governance in place, but too many internal politics to make it a reality. Seriously—how are we supposed to deal with “digital transformation” if we still can’t agree on what content should go on the homepage of our website? With her typical pragmatism and humor, Kristina shares insights on what’s next (and what’s needed) for content strategy in 2015.
www.mima.org
Tracking Chapter Effectiveness: Tips for Creating Powerful DashboardsBillhighway
How many of us struggle with getting chapter volunteers to submit reports? How many of us have a file folder full of individual spreadsheets or reports? Maybe you even have some great chapter data, but are you able to make this data meaningful for your chapters, your board or even your staff? When attempting to track chapter effectiveness, knowing what to measure is just one part of the equation. The other is knowing how to collect, store and share that data, in addition to recognizing and tracking the data trends.
Check out this webinar where we share tools and tips for creating benchmarking dashboards that give input to your chapters and staff. In this webinar, you’ll hear stories from other associations on what methods they have used to leverage their data, and how they have helped chapters and staff make better decisions about what’s needed to serve member needs.
A well planned out end user adoption strategy is critical for creating a successful SharePoint portal. But how do you know your return on investment is actualized? The answer lies within one simple word: Adoption.
Developing your end user adoption strategy and measuring the impact of the strategy are a critical exercise for any portal initiative. By learning how to establish an end user adoption strategy, you can facilitate engagement and collaboration with your user body, and establish mechanisms to generate metrics.
In this webinar, Jill Hannemann of Portal Solutions and special guest Yarin Negri of CardioLog Analytics discuss creating a successful end user adoption strategy and talk about different ways to measure adoption success.
In this webinar we:
- Talk about different ways to measure adoption success
- Showcase CardioLog Analytics' user adoption tool
- Share ways to generate reports and metrics to enhance engagement, collaboration and optimization to transform your portal effectively.
Create Your End User Adoption StrategyErica Toelle
We all know that End User Adoption is an important area of focus in your SharePoint project. In this session we will take a closer look at the End User Adoption work stream on a SharePoint project, and the associated roles, responsibilities and tasks for the project plan.
New Deployment User Adoption Best PracticesSAP Ariba
Making the resource investment to assess, plan and implement your solution requirements is critical to any implementation. But what happens if you neglect to invest the same level of effort in the users of the new solution?
In this session you will hear from a customer who will provide their Ariba user adoption successes, best practices as well as lessons learned. You will also hear from an Ariba Change Management consultant about Ariba’s Change Management methodology, success factors and services. This interactive session is sure to provide strategies to improve your organization’s user adoption
Developing marketing content that engages your target audience is hard work. By starting with a customer-centric content plan, you bring focus and efficiency to the content development process and increase engagement with your customers and prospects.
Cara mudah menyelesaikan perhitungan limitmegaherlinda
materi ini menjelaskan tentang cara mudah menyelesaikan perhitungan limit, biasanya kita sering kali menggunakan rumus-rumus yang cukup panjang di sekolah apalagi perkalian bentuk akar yang membuat kita pusing untuk mengerjakannya maka dari itu saya ingin berbagi tips cara mudah menyelesaikan limit.
Sales is being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales - and that includes entrepreneurs, business owners, doctors, and many others - needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling models developed for a different time.
The News of Selling, based on the ideas in David Meerman Scott’s book “The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business” shows how smart businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time selling strategies.
Scott, author of the #1 bestseller “The New Rules of Marketing & PR” (published in 26 languages from Arabic to Vietnamese), demystifies the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
Brands have the opportunity to rethink their approach to content by gaining alignment across business functions. The social bizologist can lead the charge in achieving this.
Tom Diederich portfolio presentation (updated Nov. 18, 2016)Tom Diederich
I created this presentation to highlight some of the milestones in my career as an online community builder over the past 15 years. I hope it can also help other community managers and executives tasked with building and/or growing an online community.
This talk includes
* Tips for building and growing a new community from scratch
* Tips for resurrecting a floundering community
* How to connect Support to your community via Slack and other social tools
* The perks of a social listening program
* How to turn social rants into customer service tickets
* The importance of gamification
* And much more!
My name is Tom Diederich and this presentation is a timeline of sorts highlighting my experiences in the field of online community management, which started in 2005 when I joined an internal team at Intuit that created one of the world’s first online customer communities – a forums-based question-and-answer space for TurboTax customers.
The following year, I took everything I learned in that project and joined Symantec -- then the third-largest software company in the world -- where I assembled a nimble team of three and together we designed, launched and managed the organization’s first social media presence and online community in 2006. Yes, I am proud to say that I was Symantec's first community manager and first social media strategist.
I’ve been building and managing large corporate communities ever since. I hope this deck helps you in your work with online communities. Please feel free to contact if you'd like to ask any questions, etc.
You started out with the best of intentions. Then things started to go wrong.
You wanted to deploy an intranet solution to improve communication and collaboration. You had dreams of engaged employees easily sharing and managing their content. But then things started to go wrong. If your intranet is failing, it's likely that your intentions were sound, but your expectations were unrealistic.
In this webinar Daniel Cohen-Dumani, founder and CEO of Portal Solutions and OneWindow Workplace, tells us about the 7 Signs Your Intranet is Failing (...And How to Fix It).
We discussed:
- The seven signs of a failing intranet
- Using the right tool(s) for your organization's needs
- Governance planning
- Setting goals and measuring ROI
- The overwhelming importance of having a plan
Over the past five years, we’ve seen the rise of social media, the advent of mobile, the (constant) evolution of SEO, the invention of responsive design, and now the industry mandate of content marketing. And yet—despite the fact that everything requires it—content remains a fundamental challenge for all of our organizations. Too much content, or not enough. Producing content in silos, but no backing from leadership to break down the barriers. No central governance in place, but too many internal politics to make it a reality. Seriously—how are we supposed to deal with “digital transformation” if we still can’t agree on what content should go on the homepage of our website? With her typical pragmatism and humor, Kristina shares insights on what’s next (and what’s needed) for content strategy in 2015.
www.mima.org
Content Strategy 2015: Marketing, Mobile, and the EnterpriseKristina Halvorson
Content remains a fundamental challenge for all of our organizations. Instead of talking about "what's next," let's talk about what's needed. Find out what basic questions every company should ask in 2015 before committing budget to new content marketing and management programs.
How to Use Content Flow to Get ClientsJeremyGWoods
How to Use Content Flow to Get Clients is a comprehensive, step-by-step training designed to help digital agencies attract and convert leads through a streamlined content marketing process. This training covers the three key stages of the Content Flow method: Content Creation Hub, Content Amplifier, and Content Pipeline.
By following this process, you'll be able to create and promote high-quality, relevant content that resonates with your target audience and moves them through the sales funnel.
This training is perfect for both new and established digital agencies looking to optimize their content marketing strategy and take their client acquisition to the next level.
Live Customer Webinar: Developing High Performing Content, Ad Creative and La...LinkedIn
Your content offers, ad creative, and landing pages play significant roles when it comes to achieving great results in Lead Accelerator. This webinar will walk you through how to strategize and develop great content and creative assets that will boost the performance of all of your Lead Accelerator programs.
Kitty O’Connell, marketing automation consultant, explains how to:
-Perform a content audit to determine which of your existing content offers are best to use
-Develop engaging ad creative customized to achieve your marketing objectives
-Tweak your landing pages to drive even greater conversions
More Content, More Channels, More Chill: Your 2022 Self-Care Guide to Content...Kontent.ai
Brands are once again leveling up to deliver seamless digital experiences in 2022. It’s a big win for customers everywhere. But for the content teams behind the scenes, the process from planning to going live can still feel frustrating.
Sound like your team? You’re not alone. And we’ve got the data to prove it. It’s time for a change—and your chance to chill.
In this webinar presentation, you’ll get:
- Exclusive insights on what’s top-of-mind for more than 1,600 content professionals
- A look at how advanced workflows in Kontent by Kentico help teams trust the process
- Actionable tips for improving collaboration and communication to create your best content yet
Watch the webinar: https://kontent.ai/webinars/on-demand/2022-guide-to-content-management
Building A Predictable B2B Growth Engine from Social AdsHanapin Marketing
In six months, Zenefits was able to increase monthly social leads from 800 to 14,000 whilst efficiently lowering acquisition costs 93% and increasing MQL (marketing qualified lead) to SQO (sales qualified opportunity) conversion rates. Now, the company has a predictable and scalable growth channel that delivers every month.
Join this session to learn how they did it. Topics include how to:
- Build a segmented and layered audience strategy to drive both active and latent buyers
- Design a full-funnel content library of assets that convert
- Implement a testing plan and scoring model for prioritization
Create a data-driven team culture
This webinar covers the Shifft 7 Step Digital Marketing process, explores where you need to start your Digital Marketing journey and discusses tips on how to leverage yourself in this space.
Content Strategy is Not Content MarketingRich Schwerin
While content strategy and content marketing are two different practices, both are integral for success. In this short deck, prepared for the San Mateo B2B Bloggers Meetup, I outline some of the differences and similarities between content strategy and content marketing, shine a spotlight on mavens Kristina Halvorson and Joe Pulizzi, and recommend next steps.
Similar to Creating Your Social Content Engine: SearchExchange 2013 Presentation (20)
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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• Three (3) key tips to maintain a disciplined workplace.
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4. Social Content Engine:
The platforms, processes, and people that
convert your core content (power) into social
activity, engagement, and results (motion).
5. Why is having a social content
engine important?
Template
Source:
Likeable
Media
Because we’ve all been there…
6. What does it solve for?
Enables consistent content planning
• Avoid the desperate content gaps
• Aligns with content and digital strategy
• (in short, keeps you from winging it)
Makes more effective, efficient use of content
• Chew up less time, avoid missed opportunities
and wasted effort
Breaks down silos
• In planning, people, channel management
7. Build It Fuel it Fine Tune It
About building that social content engine…
8. Build It
Beyond building channels,
you need to build your
infrastructure:
• Platforms & Channels
• People & Teams
• Syndication
• Tools & Processes
9. Select platforms &
channels with care
Start modest, focus
on small wins:
Don’t build a whole
locomotive when all you
need is a mower.
Mower(s) that:
Aligns to your audience, your
available content, and your
ability to sustain and fuel it for
the duration
10. People: don’t build silos
Ensure teams are
built to share
content across
channels
Create cross-
channel roles
(editor, strategist,
planner)
Extends to all core
content, not just
social
11. Tools &
processes:
Don’t neglect
the boring
Social publishing tools
are exciting, but
content repositories,
CMS’ and workflow
tools will make or
break your content
engine.
13. Fuel It
So you have your engine in
place, now how do you
make it go?
• Core Content
• The Full Mix
• Omni-Channel Thinking
• Adaptive, Fluid, Flexible
14. Focus on Your
Core Content
Great social content starts
with a powerful core –
your “target” content on
digital platforms that forms
the centerpiece of your
content marketing
strategy, and measurably
drives business.
Blogs, Articles, Whitepapers,
Webinars, Product Slicks, Case
Studies, Infographics, etc.
15. Employ the Full Mix
Original Content
Sourced/Licensed
Curated 3rd-Party
User Generated
16. Omni-Channel Content Thinking
Those silos again…
avoid letting your
content planning get
sucked in.
Place topic,
audience, and
objective first…don’t
start with “I need
some tweets!”
Then apply natively
across channels.
17. Keep it Adaptive,
Flexible, Fluid
From agile development
and agile marketing to
agile content.
Plan well, but don’t let
your plans, templates, and
best practices define you.
Optimization is your
friend…
18. Fine Tune It
It’s a special kind of engine:
maintenance does more
than keep it running, it lets
it improve infinitely.
• Clear Objectives
• Content Insights Process
• Optimize Relentlessly
19. Start with Clear
Objectives
Keep it simple: awareness,
engagement, and
outcomes
Define content objectives for both
business-driving “core” content as well
as in-channel supportive content. Vary
goals by content purpose.
• In-channel “health” KPIs
• Evergreen vs. timely
• Etc.
20. Develop a Content Insights Process
Uses
Insights
Pillar
Ques1on
Ini$al
&
Recurring
Content
Planning
Engagement
Strategy
Audience
&
Segmenta1on
Who
is
the
audience,
what
do
we
know
about
them,
and
what
if
anything
has
changed
recently?
Social
Media
Trends
&
Conversa1on
Analysis
What
are
they
talking
about,
where,
and
what
does
that
tell
us
about
the
nature
of
the
conversa1on?
Search
Insights
What
are
they
searching
for,
on
our
site(s)
and
across
the
Web?
Compe11ve,
Industry,
Market
Developments
What
other
environmental
inputs
should
we
factor
into
ongoing
content
planning?
Internal
Priori1es
and
Inputs
What
are
the
pressing
internal,
partner,
or
client
campaign,
marke1ng,
and
communica1ons
priori1es?
Analy1cs:
Op1miza1on
Frameworks
What
do
channel
and
plaMorm
analy1cs
tell
us
about
how
exis1ng
content
is
performing,
by
aOribute?
Recurring
Insights
Mee$ng
Content
Planning
Stakeholder
Repor1ng
Program
Op1miza1on
Internal
Reports
21. -‐
25
50
75
100
125
150
Offer
5
Offer
4
Offer
3
Offer
2
Offer
1
Index
by
Offer
Optimize
Relentlessly
Evaluate relative performance
against key metrics:
awareness, engagement,
outcomes, both in-channel
and core content.
Break out by useful attributes
(depth, freshness, topic,
segment, asset type, etc.):
provide smart, actionable
insights to your content
planning team.
22. Fine tuning your social content engine is a process
that should never end: relentless content
optimization opens up the possibility of infinite
improvement. Just have a plan.
23. Parting words…
• Consider your content creation process like a well-
oiled engine: moving parts to translate content (power)
into action (motion).
• Focus on your core digital content strategy and the
business outcomes it drives
• Keep it all adaptive, agile, fluid
• Avoid silos – in your team, processes, and channels
• Start modest, find the small wins
• Optimize always and forever
25. Image Credits
Images not listed were sourced through iStockPhoto or provided by Pace.
All others found via Creative Commons search on Flickr and Compfight.
Flickr source user listed by slide, with apologies for any slight errors:
1. mformatthjis
2. Matt Hintsa
3. –Wink—
4. Mike Tn
7. Matt Hintsa / Robb North / hvargas
8. Matt Hintsa
9. inspiredindesmoines
10. Jason L Parks
12. Curious Expeditions
13. Robb North
15. JillWillRun
16. inconvergent
17. Tony Hall
18. Hvargas
19. filmingilman
22. livenature