With the growing era of the digital age, it is highly important to be aware of the modern tools of marketing and social media marketing is the most crucial one!

1. Social Media Marketing

2. What is social Media
Marketing?
● Social media itself is a catch-all term for sites that
may provide radically different social actions.
● For instance, Twitter is a social site designed to
let people share short messages or “updates” with
others.
● Social media marketing is the use of social media
platforms and websites to promote a product or
service. Although the terms e-marketing and
digital marketing are still dominant in academia,
social media marketing is becoming more popular
for both practitioners and researchers

3. Benefits of social media Marketing
● Social media marketing increases your
brand’s awareness. 78 % of small
businesses use social media to attract
new customers.
● Furthermore 33% of customers have
identified social media as how they
identify new brands products and
services.
● 63% of consumers who search for
businesses online are more likely to use
ones with an informative social media
presence.
● Social media marketing has the power to
increase customer loyalty.
● 71% of consumers who received a quick
response on social media would
recommend the brand to others.

4. Social Media Marketing Strategy
Having a social media presence without an appropriate
strategy and plan can be just as damaging for your business
as no plan at all.
● Set Goals – Start big and work down. Do you need to
increase customer loyalty?
● Know your target audience – Don’t just use
demographics but expand with psychographics.
● Social Media – Decide on which digital media will help
you connect with your audience. Will this take the form
of a blog, video, podcast etc?
● Social Network Strategy – Focus on a social network
that adds value. Just because a network has over a
hundred million active users doesn’t mean it will
directly contribute to your brand’s objectives.
● Measurement and Testing – What does success mean
to you? You need to constantly analyse your social
media strategy to understand how effective it is.
Engage with your audience, find out what works and
what doesn’t.

5. Social Media Platforms
1. Facebook
2. Instagram
3. Twitter
4. Pinterest
5. Youtube
6. Snapchat

6. Facebook
Using Facebook Live for marketing has become increasingly more important since it
was rolled out to all users in April 2016. Search Engine Journal found that their
average Facebook Live engagement was 178 percent higher than their average post
engagement. The average reach of Live posts also increased to more than double.
Facebook Live videos’ organic feel (as opposed to curated ones), as well as the way it
allows for real-time interactions between publishers and audiences, are a big part of
why the format has been largely successful thus far.
Here are some tips on how to best leverage Facebook Live for marketing:
● Create a Facebook Event: This is a good way of making your subscribers
aware of a coming Live broadcast beforehand.
● Social shares: As the broadcast is happening, schedule social shares using a
consistent hashtag, so it will be easier for your followers to find the live
content.
● Recap: If you plan on having regular Live broadcasts, you could further
increase awareness for it by publishing recap posts. Include links to the
embedded videos, so those who missed out can get more of a visual clue to
what went down.

7. Instagram
● Instagram marketing is the way that brands use
Instagram to connect with their target audiences and
market their offerings.
● Similar to Facebook and Twitter, everybody who
creates an Instagram account has a profile and
newsfeed. Users can interact with one another by
following, being followed, private messaging, and
commenting on or liking photos or videos.
● The in-app filters and editing options Instagram offers
make the app unique because it was the first app to
offer in-app editing to this extent.
● Instagram allows users to upload photos and videos to
their profile and edit them with various options.
Instagram hosts dozens of original filters that users can
add to their photos.
● If they don’t like one particular filter, they can use
Instagram’s editing feature, to individually change the
contrast, brightness, structure, warmth, saturation,
sharpness, and more.

8. Twitter
● A Twitter marketing strategy is a plan centered
around creating, publishing, and distributing
content for your buyer personas, audience, and
followers through the social media platform.
● The goal of this type of strategy is to attract new
followers and leads, boost conversions, improve
brand recognition, and increase sales.
● Creating a Twitter marketing strategy will require
you to follow the same steps you would if you
were creating any other social media marketing
strategy.
● Research your buyer personas and audience
Create unique and engaging content
Organize a schedule for your posts
Analyze your impact and results

9. Pinterest and Snapchat

10. Youtube
Youtube has massive traffic and viewers, with over
1,325,000,000 people using Youtube. There are currently
300 hours of video uploaded to YouTube every minute of
every day – 5 hours of video content every second! Which
only validates the fact that video marketing is a growing
trend – the numbers say it all.
In fact, in the last few years Cisco was scrambling to
re-engineer its routers to deal with what they call the
“video onslaught”. By 2017 at least 78% of all internet
traffic was video. More than half of all web traffic after
5PM is ALREADY video traffic — YouTube, Netflix, and
other companies serving as prime video platforms.
Video is where the web is going. The move toward video
has reached critical mass, a tipping point where the
momentum will swing and things will all start to speed up.
For online and offline Business owners and internet
marketers, YouTube Marketing is an essential strategy to
take advantage of the web’s massive shift toward video.