The growing buzz around open source software is no longer limited to software developers alone, but is increasingly driven by end user adopters who are using the unique benefits of open source implementations to improve and streamline their business processes. In this session by Jacob Taylor, the co-founder and Chief Technology Officer for what is widely considered the most successful example of open source as a packaged application: SugarCRM. Jacob will explain the main differences between proprietary and commercial open source business models. Taking a case study approach, Taylor will illustrate through a series of specific customer examples how the process of developing open source applications and a commitment to open standards ultimately benefit customers. He will give concrete examples of how commercial open source implementations that includes: • Helping the State of Oregon’s Office of Medical Assistance Programs (OMAP) standardize its methods of tracking cases for its client base of over one million citizens while also complying with federal regulations for electronic healthcare transactions • Allowing Sterling PCU to avoid hidden costs for data management while going beyond the capabilities of its previous proprietary CRM system to provide enhanced CRM functionalities • Increasing athenahealth’s control over internal systems so that it could continue to grow its business effectively while reducing time to achieve ROI goals and implementation costs

4. Commercial Open Source What open source means for business: Faster Development More Control Lower Cost Higher Quality Greater Flexibility Less Risk Open Source Proprietary Operating System Database Middleware CRM Content Mgt. Messaging - - - - - - Copyright © 2007 SugarCRM, Inc. All rights reserved. Open source software represents the most significant all-encompassing and long-term trend that the software industry has seen since the early 1980s. ” “

6. Our Products Copyright © 2007 SugarCRM, Inc. All rights reserved.

7. Delivery Options Copyright © 2007 SugarCRM, Inc. All rights reserved. Software as a Service accounted for approximately 8% of CRM total software revenue in 2005; Gartner estimates that this will reach 12% in 2006. ” “

8. The Most Advanced UI in CRM Copyright © 2007 SugarCRM, Inc. All rights reserved.

9. Leading Companies Adopting SugarCRM Copyright © 2007 SugarCRM, Inc. All rights reserved.