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What’s in a label? Leveraging
Categories and Tags for
Orientation and Retrieval
UNC School of Government
Website Workshop Series,
March 2014
Stefanie Panke
Metadata
• Keywords, Tags: Usually
assigned to describe a
single resource, dynamic,
as many as needed
• Categories: Usually
assigned to describe more
than one resource, stable,
limited vocabulary
Result:
Index
Result:
Taxonomy
Taxonomy
• Tree structure
• Strict taxonomy:
Every item has one
exact place
• Related concept:
Ontology – multiple,
interconnected
trees
Direct Display of Information
Categories: Information Containers
Useful for organizing large
amounts of data
Website: 19 categories
Bookstore: 21 categories
Status Quo: Multiple, Different,
Overlapping Category Systems
In Search of the Rosetta Stone
The Goal: Harmonize different sets of
categories to create functional vocabulary
• speak to faculty, staff
and clients / web users
• allow for effective information
display in more than one place
Categorize Resource Sites
Categorize Resource Sites: Round 1
• Form 9 Teams (1-2)
• Each team categorizes 5 resource sites
• Each team assigns 10 categories (2 per
resource)
• Time: 5 Minutes!
Categorize Resource Sites: Round 2
• Switch resource sites between team
• Assign 10 categories (2 per resource), only if
needed
• Time: 5 Minutes!
Review Categories
• Review Mindmaps / Index Cards
• Put a sticker on every category you want to
see as part of a School of Government
Taxonomy
• Use small colorful stickers for subcategories
• Use large blue stickers for main categories
• Time: 20 Minutes
Index Cards
Sticker = Term Part of School of Government
Taxonomy
Don’t worry about duplicates!
Taxonomy on the fly
Shout out categories, we will document on the fly

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