The document outlines 5 steps for self-publishing a book on Amazon Kindle: 1) Sign up as a Kindle publisher, 2) Format and design the book for Kindle, 3) Upload and publish the book, 4) Promote the book, and 5) Do extra things like be the first customer and enroll in Kindle Select for increased reach. It also discusses formatting options, file types and sizes accepted, publishing details like keywords and categories, and promotion strategies like sharing the book link and getting reviews.

1. LEVERAGING
AMAZON KINDLE
FOR MORE
EXPOSURE
Will Hanke

2. 5 Steps to Self Publishing on Kindle

3. Q&A at the End

5. B&N Nook

6. Sony Kobo

7. Digiland’s 7” Tablet

8. Pandigital Novel

10. Amazon’s E-Book Market Share

11. Kindle App: Many Devices

12. 5 Steps to Self Publishing on Kindle

13. Your Book

14. 1. Sign Up as a Publisher

15. Three Options

17. http://kdp.amazon.com

18. 2. Format & Design for Kindle

19. Amazon Formatting Guide
kdp.amazon.com/help?topicId=A17W8UM0MMSQX6

20. DIY Formatting
calibre-ebook.com

21. Cheap/Crappy Formatting

22. Pay Someone

23. Kindle “Previewer” app

24. 3. Upload / Publish

25. Add a New Title

26. Book Details: Use Keywords

27. Rights & Target Audience

28. Category Selection

29. Be Picky with Keywords

30. Release & Book Cover

31. Recommended Minimums
625 pixels
1000 pixels (2500)

32. Recommended Minimums
72 dpi
>50Mb

33. This. Is. Bad.

34. Pay Someone

35. Upload!

36. Acceptable Formats
• Word (.doc or .docx)
• ePub
• PDF
• HTML
• Text

37. Success!

39. Kindle “Previewer” app

40. Choose Where it Publishes

41. Money

42. Money

43. Money

44. MatchBook & Lending

45. Your Bookshelf

46. 4. Promote

47. Share Your SEO’d Link

48. Share Your SEO’d Link

49. Share Your SEO’d Link

50. Share Your SEO’d Link
http://www.amazon.com/Defeating-Internet-
Boogeyman-Reputation-Management-
ebook/dp/B00LAG1124/ref=sr_1_1?ie=UTF8
&qid=1421085898&sr=8-
1&keywords=seo+social+internet+hanke

51. Get (Legit) Reviews

52. Get (Legit) Reviews
storycartel.com

53. Give Something Away

54. 5. Do the Extra Stuff

55. Be Your First Customer

56. Should You Enroll in KDP Select?

57. KDP Select Details
• 90 Day Enrollment Period
• Can’t Publish Elsewhere
(digitally)
• Increased Reach on Amazon
• $hare of monthly ‘KDP Select
Global Fund’
• Promotion Tools

58. Borrowing/Prime Members

59. KDP Select Promotions

60. KDP Select Promotions

61. Build Your Author Page
amazon.com/author/willhanke

62. Author Central
authorcentral.amazon.com

63. Watch Your Rankings!

64. Let’s Review
1. Sign up as a publisher

65. Let’s Review
1. Sign up as a publisher
2. Format & Design

66. Let’s Review
1. Sign up as a publisher
2. Format & Design
3. Upload/Publish

67. Let’s Review
1. Sign up as a publisher
2. Format & Design
3. Upload/Publish
4. Promote

68. Let’s Review
1. Sign up as a publisher
2. Format & Design
3. Upload/Publish
4. Promote
5. Do the Extra Stuff

69. Questions

70. How Facebook Advertising Can
Boost Your Profits
Thursday Jan 22
7:00 PM
Spazio’s Westport
Just $10
RedCanoeMedia.com/meetup/

71. Just $1
RedCanoeMedia.com/elite/

72. Thank You!
314-514-5SEO