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I pulled the presentation together in a morning from some old and emerging thinking. Hoping to progress soon, so any feedback greatly received.
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Microsoft’s SharePoint is leading the way for internal employee collaboration and communication. However it is also a great platform for your website. Also in this briefing you will hear more about and see examples of Microsoft SharePoint being used for websites.
Step by Step - Website planning (Strategic)Vaibhav Vats
This is a guide for step by step approach to strategic website planning. The last section is influenced by DMM analytics model by avinash kaushik & possibility of it's integration at the time of website planning only.
Slides from a talk by
Michael Webb on "Developing a Web 2.0 Strategy" given at the Institutional Web Management Workshop (IWMW) 2006 on 14 June 2006.
See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/talks/webb/
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Presented at UX Scotland June 2013.
"This talk covers how to create a strategic vision for a product / service, and then take that vision though a series of strategic design tools to guide its journey though production to release.
We will cover:
What strategic design is and why its important
How to create design principals for a project which can be used to aid feature ideas, prioritisation and design
Working with stakeholders to translate solutions back into requirements
Frameworks for collaborative design"
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The presentation goes into detail about why marketers have to develop a publishing mindset, why web content strategy is so difficult, and what you can do now to create an effective content strategy and plan within your own organization.
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In this session we look at the connections between improv and ethnography. Improv is not "stand-up comedy." It's a series of games with rules that offer huge degrees of freedom within a set of constraints. In these games we bring out a lot of basic, quickly understood and communicated rules of culture that are implicit, not explicit. User research has interesting similarities with improv: Both are in-the-moment processes; we learn upon reflection; there's enormous unspoken collaboration and there is often an "aha" moment.
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https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
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1. IRL Web Strategy 2008-09
Industrial Research Limited (IRL)
20th August 2008
Lulu Pachuau
Provoke Solutions
1
2. We’ll talk about…
• Web Strategy – What, Why and How
• What we did & found
– IRL web now
– People: views & wish list
– Web vision (proposed)
– Business goals & objectives
– Comparative analysis
– Requirements
• Getting to the Vision – IRL web roadmap
• Measuring Success
• What next?
2
3. “ Strategy for your website provides an
explicit understanding of the goals of
”
the site and your users…
Adapted from Adaptive Path UX Intensive, Design Strategy, Chicago
3
4. Web Strategy – What, Why and How
• What does the business want out of the site? – Site Objectives
• What do our users want out of it? – User needs
Web strategy
Site objectives User needs
4
5. 3 Principles – keep in mind
• Will people want/like it? – Desirability
• Can we build it? – Capability
• Can we sustain it? – Viability
Viability Capability
Website
/ Product/
Service
Desirability
Conceptual model from Alan Cooper, Inmates are Running the Asylum, the 3 primary qualities in high-technology business created by Larry Keeley, Doblin Group.
5
6. Develop a
vision
Build a Outline site
roadmap objectives
Prioritise Identify success
objectives measures
Identify &
Define
understand
requirements
target users
Do a
comparative
analysis 6
7. What we did
• 4 strategy workshops – science, corporate & business
• Workshop with project sponsors
• Communications Plan 2008/09, IT Strategy and IRL Strategy
• Comparative study
• The Littlest Clue by Selwyn Parker
7
8. What we did – Strategy sessions
• About
– Who is interacting with IRL: People
– How they are interacting with IRL: Funding, Collaborate, Projects, Staff,
News, Events, etc
– Expectations: Web experience, context
– Needs from IRL: Goals, information needs, opportunities for
interaction online
• Not about
– How bad the current website is
– What people (think they) want
– Having everything for everyone
8
10. People, Stakeholders, Business & Science Community
History
People & Stories
Standards & Quality
Networking & science community
World class science
New Zealand
Discoveries
Business & Opportunities
Connection
10
11. Common themes and suggestions
• Website needs to reflect depth and what IRL is about
– “Diversity is our strength”
– “We do more than what the homepage shows”
– “We’re in the news all the time…”
• Support careers
– “Have a career hub”
– “.. I don’t know what jobs are available and why I should join”
– “I looked at the website, but gave up (and) tried to get in touch some
other way…”
• Stories
– “...share the stories (that) capture the passion”
– “We (IRL) are in the news all the time…”
11
12. Common themes and suggestions
• Relevant to audience types
– “..it’s hard to focus for audiences like business, teachers, students and
corporate”
– “…provide high-level ‘front-door’ homepage that has ‘doors’ for
targeted audiences”
– “I looked at the website, but gave up (and) tried to get in touch some
other way…”
• Content governance
– “need ‘rubber stick’ to look out for inconsistencies with language and
style”
– “…up to date content and dynamic”
• Propagate and encourage Collaboration
– “…help collaboration (and) good people and staff”
12
13. Common themes and suggestions
• Contribution, participation and distribution of content
– “…we should ask content owners from science, what do we actually do
to provide input into content”
– “..some of us use wikis to share our work…”
• Share and connect
– “Linking to professionals’ sites, associations – scientists, international
credibility”
– “…help collaboration (and) good people and staff”
• Better representation of what IRL does and stands for
– “We have too many activities at IRL, how do we communicate this on
the site? These complexities”
• Attract business
– “Commercialization opportunities…”
13
14. IRL Website now to see
“Want “Sector vs.
more staff profile platforms –
and what they confusing “Corporate
do” services, non-
“Not sure where existent”
to start and does
not show enough
of what we do” “Too
static”
“Looks like it “Not enough
came out of a pictures, and
production stories”
line”
“not enough “Not
Maori “I looked at the site audience
representation” for jobs, but gave up specific”
pretty easily”
14
15. IRL Website – now
IRL Home
Step 1
Step 2
Step 3
Step 4
15
16. IRL Website – bring out the depth
IRL Home
Step 1
Step 2
Step 3
Step 4
16
17. IRL Website – now
Science
IRL Science
Science
People
Science
Stories
Business
Corporate
services
17
18. IRL Website – now
Science
IRL Science
Science
One
People
small
Science
door Stories
Business
Corporate
services
18
19. IRL Website – future
Science
IRL Science
Science
People
Website = Gateway
Science
Stories
Business
Corporate
services
19
20. IRL Website – future
Stories
IRL
Stories
Science
Science
Science
Science
Science
Science
People
Website = Gateway
People
Science Science
Corporate Business
services Business
Corporate
services
20
21. “ IRL website is the gateway for -
businesses, stakeholders, staff and-
people to access information, interact-
and transact with IRL online…
”
21
23. Audiences and user groups
2 –Researchers, Collaborators &
Projects
• Industry bodies, Regional
development agencies
1 –Investors &Stakeholders • Science community, CRIs, research
• NZ industry, Industry bodies
• RDAs IRL 2.
NZ & overseas
• Education sector
• Shareholding ministers, Politicians Science • Clients
1.
• MoRST, FRST, CCMAU, MED researchers, • People involved or interested in
Investors &
Stakeholders collaborators projects
& project
teams
3 – Information seekers &
Interested parties
• Science community
4 –New business & ventures Website • Educations sector
• Potential clients, NZ SME’s • General public & media
• International R&D and 3. • International R&D and
4. Information innovation community
innovation community New seekers &
• Education sector business & interested
ventures parties
5.
Overseas
audience
User groups based on tasks
and interaction with IRL
23
27. What others are doing – User offerings
• Promote/Strategic display of who we are & what we do
– people, services, research, testimonials, stories, case studies, pictures,
news & events, articles, publications, etc.
• Exposure of deeper content
– Serious science, platforms, scientists, pioneering work, citations, etc.
• Ways to interact with us, keep up to date and informed
– Events, news, RSS, email-newsletters
• Careers, jobs and benefits
– Vacancies, apply online, supporting content
27
28. What others are doing – User offerings cont’d…
• Share & Connect
– collaborate, comments, feedback, ratings, projects, alumni
• Free stuff
– Tools, activities & resources, downloads
• Buy stuff
– shop for products, chemicals, instruments, services
• Use of latest web content types – Videos, podcasts, etc.
• Visual design
– application of graphical elements, colour, type and so on to enhance
experience
28
29. Low High
You don’t want to be on You want to be on this
this side side
29
30. Pattern with
International
Pattern with
CRI’s
Pattern with
International
30
38. Why prioritise?
• Provide scope
– What we ARE doing
– What we are NOT doing
• Give us confidence we are meeting the overall business
objectives
• Helps us define specific features for each strategic phase
• Helps build the roadmap…
38
40. Roadmap – Elements
• For each phase
Goal &
– Goal and focus
Focus
– Customer offerings
– Business value & Benefits
Features/
Scope
Customer
value
Business
value
Inspired by Adapted from Adaptive Path UX Intensive, Design Strategy, Chicago
40
41. “ Rediscover IRL –
An integrated experience for IRL services
and info to regain trust from staff and
”
clients online and set expectations for
what’s ahead.
41
54. Phase Unique visits RSS Feeds Number of Staff Views – videos,
from targeted registrations participation / images,
audiences for (for jobs & contribution at downloads
specific publications/ least up to
pages... newsletters)
Phase 1 50% increase 10% of visits n/a 5% of staff n/a
Phase 2 300% increase 25% of visits At least 10 10% of staff At least 50% of
the total unique
visits
Phase 3 Steady rise Steady rise Steady 20 % of staff No staff x 3
including increase
global
audiences
54
55. So what is the strategy?
• World class science, history and depth – IRL
• Science community and network
• Listen to your users
55
56. Roadmap to Innovation
• Where to from here?
• Listen to users – external and internal
• Offer new features based on usage & return
• Be open to change
• Look for opportunities – there are no limits
56
57. “ IRL website is the gateway for
businesses, stakeholders, staff and
people to access information, interact
and transact with IRL online…
”
57
58. Thank you ☺
lulu@provoke.co.nz
alastair@provoke.co.nz
bob@provoke.co.nz
Inspired by & adapted from Adaptive Path UX Intensive (Chicago)
http://adaptivepath.com
http://adaptivepath.com/events/2008/oct/strategy.php
Creative Commons License:
http://creativecommons.org/licenses/by-nc-nd/3.0/nz/
58