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Communication campaign
Lets live warmer
promoting energy efficiency
Project CommonAct partner meeting
Ministry of Economics of the Republic of Latvia
Elina Sergejeva and Inese Berzina
27.10.2020
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Why there is an informative campaign?
«Let`s Live Warmer!»
in 2009..
20 million EUR
provided by EU
for energy
efficiency in
multi-apartment
residential
buildings, but…
- no knowledge
about energy-
efficiency
- no experience
in implementing
energy-efficiency
projects
- no
cooperation
between involved
parties
- Economic
crisis
Small number
of project
applications
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Created a network and communication platform
that unites energy efficiency stakeholders for a common goal
Goal: quality renovation of multiapartment buildings
Campaign was implemented through:
Seminars
Networking events
A national contest «The most energy efficient building»
Information sharing/ best practices/ informal communication
Building trust and partnerships
Using social media platforms (live streaming of seminars)
Etc.
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In 2010 an informative campaign «Let’s Live Warmer!» was
launched
More than 30 industry associations and business stakeholders
(including international stakeholders) signed a Memorandum
of Cooperation
In 10 years…
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conversation
compre-
hension
cooperation
knowledge
funding
renovated
building
Continuous learning cycle
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Government institutions are now more accessible and open to
communication through different channels
Introduced innovative ways to implement activities cost-free,
enhance cooperation and attract support from partners
Increased number of submitted
projects
Increased the quality of
finalised projects
In 2013 won European Commission award for communication in
Sustainable Energy Awards
In 2015 nominated for award in Energy Globe
Campaign results achieved
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How campaign increased demand for financing
renovation
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Main communication tools
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Energy efficiency
Rights and duties
ETAG 004 or ventilated facades
Ventilation and heat supply
Conformity of materials
Building maintenance after renovation
Montage mistakes / work safety
Main
topics
Forums, seminars, webinars,
international meetings
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Exhibition
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Brochure
created by
the industry
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Conversation circle/
game/ ice breaker
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Contest «The most energy efficient building»
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Nominations:
The most energy efficient renovated apartment building
The most energy efficient apartment building – new construction
The most energy efficient public building
The most energy efficient single-family building
The most energy efficient industrial building
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Evaluation criteria
(some of them..)
• Heat consumption / savings for heating after
renovation of the building
• Specific greenhouse gas emissions
• Sustainable solutions
• Quality of the performed construction works
• Ventilation solutions
• Heat supply system
• Quality of architecture
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Photos from the contest
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bildes
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Energy savings
240 GWh
SEG
emission reductions -
25 000 t/CO2
Total number of
activities
426
Total number of
participants -
46 430
Results:
2020 March
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Map of renovated apartment buildings
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Future
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well beingrenewalrenovationinsulation
How topics evolved
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campaign
community
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Ambitious EE Directive
requirements – Green Deal and
Renovation wave
Campaign for multi apartment
buildings and SMEs and public
housing
Cooperation:
→Multilevel
→Cross-sectoral
→Transnational
Current hot topicscontinue
campaign
n zero
energy
buildings
Behavior
change
Eco
labeling
Interior
well
being
Energy
commu
nities
Innovations
smart
metering,
Internet of
things
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Thank you!

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Let's live warmer / Dzīvo siltāk

  • 1. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level Communication campaign Lets live warmer promoting energy efficiency Project CommonAct partner meeting Ministry of Economics of the Republic of Latvia Elina Sergejeva and Inese Berzina 27.10.2020
  • 2. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level
  • 3. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level Why there is an informative campaign? «Let`s Live Warmer!» in 2009.. 20 million EUR provided by EU for energy efficiency in multi-apartment residential buildings, but… - no knowledge about energy- efficiency - no experience in implementing energy-efficiency projects - no cooperation between involved parties - Economic crisis Small number of project applications
  • 4. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level Created a network and communication platform that unites energy efficiency stakeholders for a common goal Goal: quality renovation of multiapartment buildings Campaign was implemented through: Seminars Networking events A national contest «The most energy efficient building» Information sharing/ best practices/ informal communication Building trust and partnerships Using social media platforms (live streaming of seminars) Etc.
  • 5. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level In 2010 an informative campaign «Let’s Live Warmer!» was launched More than 30 industry associations and business stakeholders (including international stakeholders) signed a Memorandum of Cooperation In 10 years…
  • 6. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level conversation compre- hension cooperation knowledge funding renovated building Continuous learning cycle
  • 7. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level Government institutions are now more accessible and open to communication through different channels Introduced innovative ways to implement activities cost-free, enhance cooperation and attract support from partners Increased number of submitted projects Increased the quality of finalised projects In 2013 won European Commission award for communication in Sustainable Energy Awards In 2015 nominated for award in Energy Globe Campaign results achieved
  • 8. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level How campaign increased demand for financing renovation
  • 9. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level Main communication tools
  • 10. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level Energy efficiency Rights and duties ETAG 004 or ventilated facades Ventilation and heat supply Conformity of materials Building maintenance after renovation Montage mistakes / work safety Main topics Forums, seminars, webinars, international meetings
  • 11. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level Exhibition
  • 12. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level Brochure created by the industry
  • 13. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level Conversation circle/ game/ ice breaker
  • 14. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level Contest «The most energy efficient building»
  • 15. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level Nominations: The most energy efficient renovated apartment building The most energy efficient apartment building – new construction The most energy efficient public building The most energy efficient single-family building The most energy efficient industrial building
  • 16. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level Evaluation criteria (some of them..) • Heat consumption / savings for heating after renovation of the building • Specific greenhouse gas emissions • Sustainable solutions • Quality of the performed construction works • Ventilation solutions • Heat supply system • Quality of architecture
  • 17. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level Photos from the contest
  • 18. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level bildes
  • 19. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level Energy savings 240 GWh SEG emission reductions - 25 000 t/CO2 Total number of activities 426 Total number of participants - 46 430 Results: 2020 March
  • 20. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level Map of renovated apartment buildings
  • 21. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level Future
  • 22. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level well beingrenewalrenovationinsulation How topics evolved
  • 23. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level campaign community
  • 24. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level Ambitious EE Directive requirements – Green Deal and Renovation wave Campaign for multi apartment buildings and SMEs and public housing Cooperation: →Multilevel →Cross-sectoral →Transnational Current hot topicscontinue campaign n zero energy buildings Behavior change Eco labeling Interior well being Energy commu nities Innovations smart metering, Internet of things
  • 25. Click to edit Master title style Edit Master text styles Second level Third level Fourth level Fifth level Thank you!