Let's get social
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The document discusses the evolution of social media and its importance for marketing. It describes how social media started with basic chat rooms and forums and progressed to major platforms like Myspace, Facebook, and Twitter. The document also discusses how marketers can utilize social media to understand consumers, drive traffic, and create return on investment. Finally, it addresses some of the legal issues around social media and possibilities for its future development.
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social and mobile marketingthreeCopyright © 2015 McGraw-Hill.docx
social and mobile marketing
three
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
chapter
Chapter 3 – Social and Mobile Marketing
1
LEARNING OBJECTIVES
LO 3-1 Describe the 4E framework of social media marketing.
LO 3-2 Understand the types of social media.
LO 3-3 Understand the types of mobile applications.
LO 3-4 Recognize and understand the three components of a social media strategy.
LO 3-5 Understand the methods for marketing yourself using social media.
3-‹#›
These questions are the learning objectives guiding the chapter and will be explored in more detail in the following slides.
2
2007: First iPhone released
2008: Apple’s App Store launched
2009: 70% of households have computers, 70% have internet access
2011: iPad, Tablet, and Geolocation become common
2011: 40% of mobile phone users have a smartphone
Entrepreneurial:
2007–Present
2002: Wi-Fi became common
2003: 62% of households have computers, 55% have internet access
2006: <10% of mobile phones users have a smartphone
Industrialization:
2000–2006
Source: Adapted from: Coca-Cola Retailing Research Council and the Integer Group, “Assessing the Social Networking Landscape,” in Untangling the Social Web: Insights for Users, Brands, and Retailers , January 2012
Technology Evolution over the
Life of the Social Web
1997: 37% of households have computers, 18% have internet access
1999: First Blackberry available
Invention:
Mid-to-late–1990s
3-‹#›
Explain that the diffusion of technology used to bring us social media has been accelerating since the Internet came on the scene in the mid- to late-1990s.
Ask students to share their own experiences on how technology has changed their lives.
3
Excite the Customer
Chris Ryan/OJO Images/Getty Images.
3-‹#›
To excite customers, an offer must be relevant to its targeted customer. Relevancy can be achieved by providing personalized offers, which are determined through insights and information obtained from customer relationship management and/or loyalty programs.
Ask students what do social networks like Facebook or Google+ do to excite them. How is it important to them?
4
Offer must be relevant to its targeted customer.
Relevancy can be achieved by providing personalized offers.
Educate the Customer
Golden opportunity:
Product’s value proposition and offered benefits.
Courtesy Staples, Inc.
3-‹#›
Marketers must take advantage of the opportunity to educate potential customers about its value proposition and communicate the offered benefits. Social media marketing needs to be well-designed to ensure that this happens.
5
Experience the Product or Service
Courtesy The Home Depot.
3-‹#›
One of a website’s most useful contributions may be the vivid information it provides about a firm’s goods and services - how they work, how to use them, and where they can be obtained. Ask students how often do the use YouTub.
Social Commerce
Social commerce utilizes social media and user contributions to facilitate online buying and selling. It started with social networking sites and f-commerce on Facebook. Retailers recognize the large audiences on sites like Facebook and Twitter and are creating virtual marketplaces and social shopping websites. Benefits for shoppers include informed purchases from reviews and recommendations. Benefits for retailers include targeting large audiences, gaining consumer insights, and increasing sales and profits through word-of-mouth referrals. Some challenges include privacy issues, building customer relationships, and effectively analyzing social media data.
social networking
Social media has had a significant impact on marketing. It allows companies to interact directly with customers and build brand awareness through platforms like Facebook, Twitter, and LinkedIn. Companies can target specific audiences and drive traffic to their websites through social media advertising and engaging posts. As social media evolves, it is becoming an increasingly important part of marketing strategy, enabling personal connections and conversations at scale. Market research can also be conducted through feedback on social networks.
Social Media Basics
This document provides an overview of social media basics for businesses. It defines social media, discusses various social media platforms like blogs, Facebook, Twitter, YouTube and LinkedIn. It provides best practices and guidelines for using each platform, including creating profiles, posting engaging content and strategies for success. Real-world case studies of how businesses have effectively used social media are also presented.
Social Media
Social media is bringing humanity back to digital life by allowing people to connect and share their passions online rather than just being consumers. Before the internet, people would gather in person to share interests, but now various social media platforms and tools allow people worldwide to engage with each other. Effective social media strategies involve researching audiences, choosing appropriate channels, building the right engagement team, and consistently connecting with customers.
Recommendation Media Reshapes the Social Media Game
Unleash recommendation media's transformational power to influence the direction of social media. Discover the surprising effects of tailored recommendations and customized content suggestions on online interactions. Explore more by seeing our this presentation.
Full blog here - https://digitalmarketingphilippines.com/recommendation-media-reshapes-the-social-media-game-infographic/
Social 3dia project
1) Respond to the negative Yelp review politely and offer to remedy the situation, then promote positive reviews from satisfied clients on social media to rebuild trust.
2) Tease the new cupcake flavor on social media and offer early followers a special discount or free sample to generate buzz ahead of the launch.
3) Have personal trainers create profiles on social media highlighting their specialties and success stories to help clients connect with the right fit and book sessions directly through messaging.
Digital workshop
The document discusses audience targeting techniques used in digital advertising. It begins with an introduction to a workshop on audience targeting presented by Jimmy Bogroff. The workshop will cover developing audience personas, how companies collect data, behavioral, contextual and demographic targeting, ad networks and exchanges, and developing a media strategy. It then provides examples of audience personas and discusses how companies collect first and third party data through cookies, user IDs, articles clicked on, social sharing, videos watched and more. The document defines ad networks and exchanges and their roles in connecting advertisers and publishers. Finally, it discusses targeting techniques including behavioral targeting based on interests, demographic targeting based on attributes like age and gender, contextual targeting based on site content, and re-messaging
A deep look at Social Media
The document discusses the shift from traditional to social media and how brands are losing control of their message. It provides examples of popular social media platforms like Facebook, LinkedIn, Twitter, YouTube and Delicious. It emphasizes developing a digital strategy using these different platforms to engage customers and move them through the purchasing process.
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
Social media are online communities where users can share content on specific topics. They differ in whether profiles are open or closed, the type and format of content allowed, and how integrated across platforms they are. The document provides tips on using social media like Twitter, blogs and forums to market a business, focusing on engagement, regular posting of valuable content, and measuring success through analytics. It also shares one company's experience using social media with limited resources to build their brand and customer base.
How to get ready for moving to the social media marketing
This document discusses how businesses should prepare for using social media. It emphasizes the importance of listening to understand what customers are saying about the brand and campaigns before engaging. Companies should see how their brand is mentioned and in what context on social platforms. Only after seeing and listening should a business then speak to customers through deep engagement and address their needs. The document provides an example of Coca Cola in Egypt that first saw and listened to gain customer insights before speaking to better tailor communications and innovations.
Digital Marketing and Social Media
Digital marketing involves all online marketing activities across digital channels like websites, social media, mobile apps, and more. It has three main types: online, social, and mobile. Online marketing uses platforms like websites, blogs, and social media to attract users through frameworks like the "7C" model focusing on communication, commerce, and connection. Social media allows business to customer interaction through sites like blogs, crowdsourcing communities, and the "wheel of social media engagement." Mobile marketing analyzes user behaviors and motivations for app usage through pricing models like free, paid, and ad-supported apps. Digital marketing requires listening to customers, analyzing data from social media, and implementing plans based on insights gained.
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20240607 QFM018 Elixir Reading List May 2024
Everything I found interesting about the Elixir programming ecosystem in May 2024
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
Building Production Ready Search Pipelines with Spark and Milvus
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Artificial Intelligence for XMLDevelopment
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Choosing The Best AWS Service For Your Website + API.pptx
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Climate Impact of Software Testing at Nordic Testing Days
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
CAKE: Sharing Slices of Confidential Data on Blockchain
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Columbus Data & Analytics Wednesdays - June 2024
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AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdf
In this blog post, we'll delve into the intersection of AI and app development in Saudi Arabia, focusing on the food delivery sector. We'll explore how AI is revolutionizing the way Saudi consumers order food, how restaurants manage their operations, and how delivery partners navigate the bustling streets of cities like Riyadh, Jeddah, and Dammam. Through real-world case studies, we'll showcase how leading Saudi food delivery apps are leveraging AI to redefine convenience, personalization, and efficiency.
Things to Consider When Choosing a Website Developer for your Website | FODUU
Choosing the right website developer is crucial for your business. This article covers essential factors to consider, including experience, portfolio, technical skills, communication, pricing, reputation & reviews, cost and budget considerations and post-launch support. Make an informed decision to ensure your website meets your business goals.
Full-RAG: A modern architecture for hyper-personalization
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Fueling AI with Great Data with Airbyte Webinar
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.OpenID AuthZEN Interop Read Out - Authorization
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Recently uploaded (20)
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
CAKE: Sharing Slices of Confidential Data on Blockchain
CAKE: Sharing Slices of Confidential Data on Blockchain
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdf
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdf
Things to Consider When Choosing a Website Developer for your Website | FODUU
Things to Consider When Choosing a Website Developer for your Website | FODUU
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Let's get social
- 1. LET’S GET SOCIAL presented by: THEMARKETINGDEPARTMENT powered by: melaniegaylesmarketing
- 2. THE INTERNET ESCAPE: WHERE EVERYONE CAN BE WHO THEY WANT TO BE melaniegaylesmarketing
- 3. SOCIAL MEDIA: A LOVE AFFAIR static web: Search, webpages, one way communication chat rooms : Select services, select servers, private chat, gaming web 2.0: watching to participating Started with mirc, file sharing sites moved to review sites, listing sites/classifieds, selling sites like e-bay social media: Blackplanet > myspace facebook > twitter Youtube > tumblr melaniegaylesmarketing
- 4. AN EVOLUTION: FROM SOCIAL TO DIGITAL The act of learning to connect multiple sites into rich campaigning platforms Evolving as a marketers, users and consumers learn to utilize a shared space. Predicting where your targeted consumers will reach critical mass. Learning behaviors and how to talk with consumers melaniegaylesmarketing
- 7. The hunt for customers
- 8. Using social media to create ROImelaniegaylesmarketing
- 11. CHEMISTRY: DISCOVERING THE RIGHT FIT FOR YOUR CLIENTS Being in the right place at the right time makes the difference between a social media success or failure Rich content creates followship Not everything is measured in numbers melaniegaylesmarketing
- 12. THE WRONG EQUATION: LACK OF RICH CONTENT +ANY FOLLOWER + ALGORHYTHMS HATER!!!! melaniegaylesmarketing
- 13. MIXOLOGY: THE SOCIAL COCKTAIL RICH CONVERSATIONAL CONTENT + TARGETED NETWORK + VARIED NETWORK MIX + VISUAL MEDIA + ALGORHYTHMS melaniegaylesmarketing
- 15. Anti-spamming
- 17. Opt-in/Opt-out
- 20. SOCIAL MEDIA FOR SALE: CREATING ROI melaniegaylesmarketing
- 21. WHAT’S NEXT REVIEW SITES TOOLS SEO PRODUCTDEV. SOCIAL MEDIA CRM BLOGS melaniegaylesmarketing
Editor's Notes
- Creating chatter. Finding the mix
- Understanding that numbers aren’t everythingAt one time the internet was measured in hitsWith more information available now, we are able to better measure how each channel is working for clients
- Finding the right mix of networks based on clients needs
- Understanding privacy rightsHow spamming can hurt yours or third party businessesBlogging- stating that it is an advertisementOpt-in and opt-out means businessGoverned by international laws (Montreal)
- Understanding overall marketing needsCreating the right mix for clientCommunicate how the plan can helpSelling an intangible unpredicatble service
- NEXT TRAINING CLASSES: Blogging, CRM, Tools, SEO, Review Sites