International SEO: Beating Big Brands by Picking Fights You Can Win
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- Event: https://seo.zraz.sk/ 2020 - More background info: https://www.contentkingapp.com/academy/international-seo/ and https://www.searchenginejournal.com/beat-big-brands-seo/347116/.
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International SEO: Beating Big Brands by Picking Fights You Can Win
- 1. International SEO Beating big brands by picking fights you can win! #SEOzraz 2020
- 2. Why listen to me?
- 3. • ContentKing • Boutique SEO agency • In-house SEO 2015 - now 2009 - 2015 2006 - 2009 Steven van Vessum
- 4. Real-time SEO Auditing and Content Tracking
- 6. International SEO can be an uphill battle.
- 7. Fierce competition with massive €1M/mo budgets.
- 8. Do you give up? F#ck no! You just need to rethink your approach.
- 9. Pick battles you can win
- 10. Don’t charge head on. Work smarter (not harder).
- 11. Large brands are far from perfect….
- 12. Large brands have a hard time executing SEO strategies well. Good news
- 14. They often use legacy systems and have code freezes. Good news
- 15. Required: - Blood. - Sweat. - Tears. But it can be done!
- 16. Play to your strenghts
- 17. Grit & Passion Play to your strengths
- 18. Speed & Flexibility Play to your strengths
- 19. Guts (Hold My Beer) Play to your strengths
- 20. Get ready for the launch !
- 21. Find opportunities in tough markets
- 22. Content gaps Find opportunities in tough markets
- 23. Upcoming trends Find opportunities in tough markets
- 24. Look beyond tough markets
- 25. Check analytics to see where people love you. Look beyond tough markets
- 26. What other markets may be a great fit? Look beyond tough markets
- 27. Draw inspiration from what’s working, and localize. Look beyond tough markets
- 28. Examples Look beyond tough markets
- 29. MarketingMiner Look beyond tough markets > Examples
- 30. Hollandbikeshop Look beyond tough markets > Examples
- 31. ContentKing Look beyond tough markets > Examples - First: NL + CZ - Then: EN (US)
- 32. Create the best content out there: high barrier to entry.
- 33. International SEO best practices
- 34. • Differences in language • Local currencies • Local phone numbers • Local social proof International SEO best practices
- 35. • Addressing the right way • Local images • Local colors • Site structure • hreflang International SEO best practices
- 36. Thank you for your attention — let’s keep in touch! Steven van Vessum stevenvvessum linkedin.com/in/stevenvanvessum steven.land
- 37. Exclusive offer for #SEOzraz First 6 weeks for free. Create a trial account: contentking.cz/seo-zraz/