The Parisian audiobranding agency By Music launched its "Let The Music Brand" campaign for its 10th anniversary. The campaign asked the public to integrate the word "brand" into pop song lyrics to advertise for the agency. Over 300 people participated by submitting lyrics they had changed. The top 4 submissions were selected, and the winner received a guitar and photoshoot for their submission of changed lyrics to "Don't Stop Til You Brand Enough". The campaign was successful in boosting the agency's profile and gaining 6 new clients.