This document summarizes lessons learned from the NIFA-CEAP Synthesis and other watershed studies. Key lessons include: (1) Conservation planning must be done at the watershed scale with sufficient water quality and modeling information; (2) Pollutants of concern and their sources must be identified before implementing practices; and (3) Technical assistance to farmers works best when delivered locally by a trusted contact. Effective conservation requires addressing economic, social, and technical factors influencing farmer decision-making. While models and monitoring provide useful information, they also have limitations and must be carefully designed and implemented.