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Lessons Learned as CFL Went 2.0

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Sheena Oommen Abraham
Sheena Oommen Abraham
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Refresh Houston by Sheena T Abraham, Gulf Coast Regional Blood Center How Commit for Life Went Web 2.0
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What we’ll talk about ,[object Object],[object Object],[object Object],Emma, blood recipient
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CFL’s First Tweet
 
Facebook.com/CommitforLife
 
Objectives ,[object Object],[object Object],[object Object]
Embrace the Shift Casual Real-time Generosity
It’s Not About Us
 
Talk about donors
Integrate. Take advantage of opportunities to apply social media tools to existing communication and donor cultivation strategies. Solve specific problems.
Educate & empower. Teach employees and donors how to effectively use the tools as advocates. Time to swim deeper. Build familiarity and overcome fears. by Flickr user Powerhouse Museum
[object Object],[object Object],[object Object],[object Object],The Blood Center uses social media to:
Advocate for the community
Talk about donors
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Thanks for participating ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Lessons Learned as CFL Went 2.0

Editor's Notes

  1. Expanding reach.
  2. Work with other departments who can use these tools.
  3. Social media poster. Biz cards. Brown Bag.
  4. Community engagement can convert to transactional commitment.