Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Practical Application of the New Visual Identity Guidelines

3,433 views

Published on

Rotary’s got a new look, so let’s learn how use it! Get an overview of the new visual identity guidelines and see examples of how clubs are already using it to bring our story to life in their communities. You’ll also get a chance to share your own ideas and learn how to use the Brand Center on My Rotary to turn them into reality.

Published in: Marketing
  • Be the first to comment

Practical Application of the New Visual Identity Guidelines

  1. 1. 2014 ROTARY INTERNATIONAL CONVENTION PRACTICAL APPLICATION OF THE NEW VISUAL IDENTITY GUIDELINES
  2. 2. TAKE ACTION Moderator Howard Tong Rotary Public Image Coordinator Rotary Club of Port Nicholson, New Zealand
  3. 3. TAKE ACTION Panelist Glenda Sherwin-Lane Rotary Club of Waverley, Victoria, Australia District 9810
  4. 4. TAKE ACTION Panelist Joe Brownlee Chief Strategy Officer Strategy and Enterprise Projects
  5. 5. • Why rebrand? • Brand center tour • The final product • How you can use the brand AGENDA
  6. 6. WHY STRENGTHEN ROTARY?
  7. 7. STRENGTHENING ROTARY What? How? Why?
  8. 8. SURVEYS SHOW Never Heard of Rotary Know Name Only Some Familiarity
  9. 9. SURVEYS SHOW Not earning full credit for our good work HARDER TO REACH OUR FULL POTENTIAL
  10. 10. Rotary unites leaders to exchange ideas and take action to improve communities everywhere Follow with your Rotary moment… WHAT IS ROTARY? WHY SHOULD I JOIN?
  11. 11. STRATEGY: OUR CORE JOIN LEADERS EXCHANGE IDEAS TAKE ACTION JOIN LEADERS
  12. 12. • Clarify and communicate our core reason for being • Bring our values to life • Redefine or re-energize our voice • Organize how present our offerings • Energize our look and feel while celebrating our heritage VALUE: STRENGTHENING ROTARY’S BRAND
  13. 13. OUR VISUAL IDENTITY
  14. 14. BRANDS EVOLVE
  15. 15. ROTARY EVOLVED, TOO
  16. 16. FLEXIBLE AND CONSISTENT
  17. 17. VISUAL GUIDELINES
  18. 18. THE FINAL PRODUCT TAKE ACTION
  19. 19. CREATING A CLUB BROCHURE Glenda Sherwin-Lane Rotary Club of Waverley, Victoria, Australia TAKE ACTION
  20. 20. THE WHY & THE FIRST STEPS
  21. 21. SETTING UP The Rotary Club of Waverley Inc District 9810, Victoria, Australia PO Box xxx Mt Waverley Vic 3150 www.waverleyrotary.org.au email: contact@waverleyrotary.org.au THE ROTARY EFFECT Join leaders from all continents and cultures to take action in our communities and around the world.
  22. 22. GATHERING THE ELEMENTS - IMAGES
  23. 23. THE IMAGE HUNT CONTINUES …
  24. 24. GATHERING THE ELEMENTS - LOGOS JOIN FOR OUR COMMUNITY STAY FOR THE WORLD
  25. 25. FINDING TOOLS
  26. 26. USING ELEMENTS OF THE BROCHURE TEMPLATE WE ARE ROTARY Rotary brings together people like you—from all walks of life—who want to use their expertise for good. People whose sense of responsibility inspires them to give back to their communities. At Rotary we connect for good—and form lifelong friendships in the process. Together we empower youth, improve health, promote peace and advance our communities in all corners of the globe. With 1.2 million members in 34,000 clubs worldwide, our global community’s impact has never been greater—and it continues to grow. MAKE A DIFFERENCE Belonging to a Rotary club provides members with an opportunity to give back to their communities and to connect with like-minded leaders and friends. People join Rotary for many reasons including community involvement, personal development, professional networking and camaraderie. But perhaps the most important benefit is the satisfaction you gain from making a real difference in your community and in the world. Our club gives you an opportunity to join leaders to take action on important issues affecting our community, our nation and the world. We also have a lot of fun — whether we’re socialising or working together on service projects. Members of our Rotary club connect at weekly meetings and learn from business experts, political and civic leaders, and entrepreneurs, who help us stay informed on topics that are relevant to our community. Together, we make great things happen. We have a structure that focuses on action and positive results. OUR CLUB Our club is committed to making a difference locally, nationally and internationally. Our favourite projects and programs mainly focus on the areas of health research, delivering free reconstructive surgery, and providing education and development opportunities for the young. Our tree planting project is helping to provide a future ‘highway’ for birdlife. We partner with local and global organisations to maximize our impact and expand our reach. GET INVOLVED Learn how you can make a difference. For more information about our projects and our upcoming events visit www.waverleyrotary.org.au. “My experience with my club is truly valuable. I have made lifelong friends and gained professional development that has led to previously unimagined opportunities. Thanks to Rotary I have a much greater understanding of world communities and a deep and abiding respect for what this wonderful organisation has achieved.” Glenda Sherwin-Lane Rotary: Humanity in Motion
  27. 27. WHAT YOU CAN DO TAKE ACTION
  28. 28. 1. ADOPT OUR VOICE AND VISUAL IDENTITY • Review our guidelines • Create your own club logo • Use templates as a starting point • Use images to inspire your own photos
  29. 29. 2. TELL COMPELLING STORIES WITH CONSISTENT MESSAGES • Real people, real stories • Tug the heartstrings • Focus on the WHY, not the HOW • Define your impact
  30. 30. 3. UPDATE YOUR WEBSITE AND FACEBOOK PAGE
  31. 31. 4. PLAN AND BUDGET FOR MARKETING • Plan for success NOW • Map out your events • Put the right team in place • Give them a clear budget
  32. 32. 5. KEEP THE MOMENTUM GOING
  33. 33. 5 ACTIONS YOUR CLUB CAN TAKE 1. Adopt our new voice and visual identity 2. Tell compelling stories with consistent messages 3. Update your website and Facebook page 4. Plan and budget for marketing 5. Keep the momentum going
  34. 34. THE END RESULT million members delivering a consistent message 1.2 + = Better understanding of our value and impact stronger story and brand identity More members, donors, partners =
  35. 35. BE A ROTARY CHAMPION

×