How To Build A Community of Supporters <br />Presented by Laura Kaufman, <br />Partners in Effective Philanthropy<br />
What We Will Cover<br />Who Gives<br />Why Individuals Give<br />Where the Money Goes	<br />Stages of Individual Donor Wor...
Prospect Research
 Cultivation
 “The Ask”
 Stewardship</li></ul>Staffing An Individual Donor Program<br />
Who Gives?<br />Source:  Giving USA 2010<br />
Where the Money Goes:<br />Source:  Giving USA 2010<br />
Why Individuals Give:<br />To Make A Difference<br />Connection to Cause<br />Connection to Person Asking<br />Others in t...
Giving TrendsFuture Giving Plans by Age Segment<br />Source: Convio, The Next Generation of American Giving, March 2010<br />
Giving Trends, continued<br />Source:  Convio, The Next Generation of<br />American Giving, March 2010<br />
Giving Trends, continuedGiving Channels<br />Source:  Convio, The Next Generation of American Giving, March 2010<br />
Stages of Individual Donor Work<br />
PlanningQuestions to Ask<br />What is our fundraising goal? (Based on industry benchmarks & past performance)<br />Who wil...
phone
Events
Face-to-face
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Building A Community Of Individual Supporters

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Learn how to build a strong and sustainable base of individual donors for your nonprofit.

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  • Individuals = $227.41 Billion or 75%. Important thing to note is that individual giving remained flat from 2008 to 2009, and still is at 75% of total.Foundations = $38.44 Billion or 13%. From 2008 to 2009, foundation funding fell by 8.9%.Bequests (also from individuals) = $23.80 Billion or 8% So 83% comes from Individuals if you add bequests &amp; individualsCorporations = $14.10 Billion or 4%
  • Religion $100.95 Billion – down 6 million from last year, but still same % of whole.Education $40.01 BillionGifts to grantmaking foundations $31.00 BillionHuman Services $27.08 billionPublic &amp; Society Benefit $22.77 billion mostly gifts to United Ways, Jewish federations and free-standing donor advised fundsHealth $22.46Arts $12.34International $8.89 (down from 2008)Environment $6.15 Billion [2%]Other 11% Undesignated &amp; grants to individuals
  • Building A Community Of Individual Supporters

    1. 1. How To Build A Community of Supporters <br />Presented by Laura Kaufman, <br />Partners in Effective Philanthropy<br />
    2. 2. What We Will Cover<br />Who Gives<br />Why Individuals Give<br />Where the Money Goes <br />Stages of Individual Donor Work:<br /><ul><li>Planning
    3. 3. Prospect Research
    4. 4. Cultivation
    5. 5. “The Ask”
    6. 6. Stewardship</li></ul>Staffing An Individual Donor Program<br />
    7. 7. Who Gives?<br />Source: Giving USA 2010<br />
    8. 8. Where the Money Goes:<br />Source: Giving USA 2010<br />
    9. 9. Why Individuals Give:<br />To Make A Difference<br />Connection to Cause<br />Connection to Person Asking<br />Others in their Social Circle Do<br />Out of Gratitude<br />Out of Duty/Obligation<br />To Leave a Legacy<br />For Public Recognition<br />Out of Guilt<br />For a Tax Break<br />Because They Were Asked<br />Because They Were Inspired<br />
    10. 10. Giving TrendsFuture Giving Plans by Age Segment<br />Source: Convio, The Next Generation of American Giving, March 2010<br />
    11. 11. Giving Trends, continued<br />Source: Convio, The Next Generation of<br />American Giving, March 2010<br />
    12. 12. Giving Trends, continuedGiving Channels<br />Source: Convio, The Next Generation of American Giving, March 2010<br />
    13. 13. Stages of Individual Donor Work<br />
    14. 14. PlanningQuestions to Ask<br />What is our fundraising goal? (Based on industry benchmarks & past performance)<br />Who will we approach?<br />Should we target big, small, mid-size donors? Longevity?<br />How:<br /><ul><li>Mail
    15. 15. phone
    16. 16. Events
    17. 17. Face-to-face
    18. 18. Social media</li></ul>When?<br />Who will do the work?<br />
    19. 19. Typical Donor Plan for $100,000<br />Source: http://blackbaud.com<br />
    20. 20. Prospect Research:Where to Find Prospects<br />Current Donors who can be upgraded<br />Lapsed Donors<br />Board Members<br />Volunteers<br />Staff<br />Clients – current & past<br />Friends & Family of Board members, volunteers & clients<br />People who give to sister organizations<br />People who come to org. events/programs<br />
    21. 21. Cultivation<br />
    22. 22. AskingUse different strategies that “feed” each other<br />
    23. 23. Stewardship<br />
    24. 24. Staffing Your Individual Donor Program<br />
    25. 25. Building A Community of Supporters<br />Partners in Effective Philanthropy,<br />2010<br />LauraEkaufman@change4yourdollar.com<br />www.Change4YourDollar.com<br />Licensed under a Creative Commons Attribution 3.0 License<br />

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