Semiotics & Symbolic Anthropology: An Introduction and Discussion of how it r...Ashley M. Richter
How can technology guide the citizens of the world to a new level of cultural literacy?
This discussion of symbols and visual literacy is a primer to the importance of the palimpsests all around us and how the the data integration and visualization of the future need to capitalize on their ability to convey this information and make it meaningful to users.
the symbolic messages of two pairs of advertisements (perfumes and cigarettes) are decoded using semiotic analysis in order to compare the different strategies that are utilized to target different customer groups according to demographic variables such as gender and age. The findings of the semiotic analysis are discussed from the point of view of effective advertising campaigns.
This slide deck introduces the audience to semiotics, a discipline of social sciences that extends to structural linguistics to the analyses of verbal, visual, and spatial sign systems. Semiotics exceeds the rhetorical or content analyses of brand meaning as it casts light on cultural codes that structure the phenomenal world into semantic categories that implicates customers in the brand world. Sudio Sudarsan demonstrates the application of semiotics to brand building using a century-old brand, the Muthoot Group.
Semiotics & Symbolic Anthropology: An Introduction and Discussion of how it r...Ashley M. Richter
How can technology guide the citizens of the world to a new level of cultural literacy?
This discussion of symbols and visual literacy is a primer to the importance of the palimpsests all around us and how the the data integration and visualization of the future need to capitalize on their ability to convey this information and make it meaningful to users.
the symbolic messages of two pairs of advertisements (perfumes and cigarettes) are decoded using semiotic analysis in order to compare the different strategies that are utilized to target different customer groups according to demographic variables such as gender and age. The findings of the semiotic analysis are discussed from the point of view of effective advertising campaigns.
This slide deck introduces the audience to semiotics, a discipline of social sciences that extends to structural linguistics to the analyses of verbal, visual, and spatial sign systems. Semiotics exceeds the rhetorical or content analyses of brand meaning as it casts light on cultural codes that structure the phenomenal world into semantic categories that implicates customers in the brand world. Sudio Sudarsan demonstrates the application of semiotics to brand building using a century-old brand, the Muthoot Group.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2. Definition
+ It is the study of signs and symbols and their use or
interpretation.
+ It is the study of how people make meaning through both
linguistic and non-linguistic ways.
+ Derived from the Greek word “semiotikos” which means an
obervant of signs.
+ It can be used to reveal the arbitrary or constructed character
of the meanings we use in our everyday lives. Semiotics is
also a form of social criticism.
3. Signs and Symbols
+ Sign is a symbol which is understood to refer to something
other than itself.
+ Symbol is an object that represents, stands for or suggest an
idea or visual images.
5. Ferdinand de Saussure
+ He was born on November 26, 1857
and died on February 22, 1913.
+ He was a Swiss linguist and
semiotician.
+ His ideas laid a foundation for
many significant developments in
both linguistics and semiology.
+ He is widely considered one of the
founders of 20th Century linguistics.
6. Signifier and Signified
+ Sign is made up of:
+ Signifier – the image or sound
that gives a meaning e.g.
violet colour
+ Signified – the concept or
meaning that the sign refers to
e.g. violet colour is often
associated with wealth,
royalty, luxury, power or
ambition.
+ Saussure argues that words are verbal signifiers that are
personal to whoever is interpreting them
7. + He was a French literary theorist, philosopher, critic.
+ His semiotic theory focus more on how signs and photographs
represent cultures and ideologies in different ways.
Roland Barthes
September 10, 1839 – April 19, 1914
8. Denotation
The literal
meaning of the
sign.
+ EXAMPLES
+ BRUTAL
The suggested meaning
of the sign and the
cultural conventions
associated with the sign.
Connotation
Denotation:
Overkill and cruel
Connotation:
Violent to the point of
entertaining
Dove
Denotation:
Dove is known to
be messengers
Connotation:
- Purity
- Love
- Peace
9. Myth
+ It is a collective and
unconscious meaning
created as the result of
semiotic process.
+ Barthes proposed that a
myth is a chain of semiotic
events which when
experienced or seen by
members of society
immediately creates
meaning.
+ When people see others
who are eating in
McDonald, Chowking,
Jollibee the myth would be
obesity, unhealthy food,
and capitalism.
+ The literal meaning is that
they are restaurants.
Example
10. Charles Pierce
September 10, 1839 – April 19, 1914
+ He was an American philosopher, logician,
mathematician, and scientist who is sometimes
known as “the father of pragmatism”.
+ During his late teens onward Pierce suffered a
nervous condition then known as “facial
neuralgia”, which today would be diagnosed
as trigeminal neuralgia.
+ He argued that every thought is a sign and
every act or reasoning of the interpretation of
signs.
+ He defined a sign as “something which stands
to somebody for something”
11. Forms of Sign
+ An icon, which
resembles its
referent (such as
parking sign for
PWD person)
+ An index, which is
associated with its
referent (as smoke is
a sign of fire)
+ A symbol, which is
related tot its
referent only by
convention (as with
words or traffic
signals)
+ Pierce also demonstrated that a sign can never have a definite
meaning, for the meanung must be continuously qualified
14. What are the signs and symbols were used in
the movie?
+ Kindly, click the video link and watch the movie. As you are
watching, write down all the signs and symbols that being use
to send a strong message to the viewers.
+ The movie title is: Tangled Rafunzel movie.
+ https://www.youtube.com/watch?v=6PTxh0y8s8g&spfreload
=10
You can also watch this movie to widen your
understanding about semiotic.
• https://www.youtube.com/watch?v=9b2XdAdaTiA
