2. Intended Learning Outcomes:
appreciate the different forms of
popular culture in the Philippines;
compare the different forms of
popular culture of the Philippine in
different era and/or stages in
history from pre-colonial to the
contemporary; and
establish the relevance of past
popular culture to the present.
3. WARM-UP:
Are you a Filipino by birth, heart, and mind?
How sure are you? Let’s see …
5. Definition of
Literature:
Derived from
the LATIN term
“LITERA”
which means
letter.
Faithful reproduction
of man’s manifold
experiences
blended into one
harmonious
experiences.
Etymology: Other Definitions:
7. Philippine Literature:
Pre-Colonial Times
The oral literature of the precolonial Filipinos bore
the marks of the community. The subject was
invariably the common experience of the people
constituting the village-food-gathering, creature and
objects of nature, work in the home, field, forest or
sea, caring for children, etc.
Pre-Spanish literature is characterized by:
Legends
Myths
Folk Tales
Epics
Folk Songs
8. 2 TRUTHS, 1
LIE
How good are you? I dare you!
“Ang Alamat ng Bulkang
Mayon,” is a story of
star-crossed lovers
named Daragang
Magayon and
Paganoron with a tragic
ending that led to the
rise of the volcano.
“Ang Alamat ng
Saging,” is about a
King named Barabas
who were hated by
many people due to his
greediness and
madness. He always
put on his crown to
show the people how
powerful he is.
“Ang Alamat ng Pinya,”
tells the story of a young,
lazy girl named Pina, who
always made excuses
when her mother asked for
her help. One day, her
mother wished for Pina to
be more helpful, and Pina
was transformed into a
fruit with many eyes—so
she could easily find her
mother.
9. Philippine Literature: Legends (Alamat)
Philippine legend is a
traditional story that describes
the origin of things and the
world. This also explains the
supernatural events, mysteries
and cultural tradition.
The Legend of Maria
Makiling
The Legend of Makahiya
The Legend of Banana
Sarimanok
10. What do you think is/are the greatest contribution
of those literature that have helped you shaped
your life AS A SAMUELIAN for you to embody the
mark of excellence, testimony of faith and a heart
of service.
11. 2 TRUTHS, 1
LIE
How good are you? I dare you!
Juan and Maria
Makiling are the first
man and woman on
Earth. This is a story of
how the Philippines was
created. They are born
out of a bamboo stalk
that is cracked open by
a bird.
Aswang are
shapeshifters, believed
to appear human-like
by day but transform
into different monstrous
forms to harass and eat
awake humans at night
or day especially
pregnant women who
are about to give birth.
Bakunawa is a serpentine
creature in Philippine
mythology that is often
represented as a gigantic
sea serpent. She is
believed to be the cause of
eclipses, and that she was
transformed into a dragon-
like creature as
punishment.
12. Philippine Literature: Myths (Mito)
Philippine mythology
includes a collection
of tales and
superstitions about
magical creatures
and entities.
13. What do you think is/are the greatest contribution
of those literature that have helped you shaped
your life AS A SAMUELIAN for you to embody the
mark of excellence, testimony of faith and a heart
of service.
14. 2 TRUTHS, 1
LIE
How good are you? I dare you!
The Monkey and The
Turtle is a story of a
turtle who finds a
banana tree in the river
and a monkey who
cheats her out of its fruit
begins with a catchy
folklore situation but
ultimately trails off in
bits and pieces.
The Necklace and the
Comb tells the story of
Inday, who adored her
necklace and comb.
She was given these
as a family heirloom on
her sixteenth birthday.
It is a charming tale on
how the moon and
stars were formed.
Biag ni Lam-ang is a story
about a boy who refuses to
do housework and lies idly
under a tree all day.
Instead of picking the
guava fruit from the tree,
he would rather lie under
the tree with his mouth
open and wait for the fruit
to fall.
15. Philippine Literature: Folktales (Kwentong Bayan)
Folktales are traditional
fictional stories. Unlike works of
original literary fiction, they are
normally anonymous narratives
that have been transmitted from
one teller to another over an
uncertain period of time, and have
been shaped by multiple narrators
into the form and style that are
characteristic of oral narratives.
16. 2 TRUTHS, 1
LIE
How good are you? I dare you!
Biag ni Lam-ang is an
epic story of the Ilocano
people from the Ilocos
region of the Philippines.
The story is a mix of
adventure and romance
with exciting and
unpredictable outcomes.
Lam- ang was an
extraordinary being.
Prince Juan (a Maranao
epic) was a great warrior
and because of his bravery,
no one dared attack
Bumbaran. The king
became envious of him and
in a fit of jealousy prohibited
everyone in the kingdom
from speaking with
Bantugan under pain of
death.
Hudhud ni Aliguyon, like some
hudhuds, tackles the
matrimonial aspects of the
characters. An episode
narrates that after a long fight
between the two men, who are
unable to defeat each other,
the conflict was permanently
resolved through exchange
marriage among the families
of the Aliguyon and
Pumbakhayon.
17. Philippine Literature: Epics (Epiko)
A long story about
a hero that serves as
an organizing point of
cultural or social
identity.
18. Philippine Literature: Folksongs
(Awiting Bayan) Folk songs are part of folk
literature; they are songs that are
linked to the life of people, and to the
customs, traditions and experiences
of a nation, such as the songs of
holidays, Christmas, marriage,
hunting, harvest, and joyful nights,
etc.
Leron-leron Sinta
Paru-Parung Bukid
Bahay Kubo
Sitsiritsit
19. Philippine Literature:
Spanish Period
Alibata is the first Filipino writing system, replaced
by Roman alphabet.
The basis for religious practices was the Christian
doctrine.
Spanish language as the medium of instruction
and language of literature.
Songs, corridos, and moro-moros are mostly
about the legends and traditions of Europe.
20. Doctrina Cristiana
The First Tagalog and
Spanish book.
Narrates the life and sufferings of
Jesus Christ.
Recited during lent season.
The Passion
(Pasyon)
21. a dramatic performance to re-enact the
passion and death of Jesus Christ.
Cenaculo
A play where the search of Virgin Mary and
Saint Joseph for the place where they can
deliver Jesus Christ.
Panunuluyan
An Easter Sunday play. Usually held before
sunrise. Stages the meeting of the Risen Jesus
Christ and His Mother.
Salubong
A play held in every city fiesta. Commonly for
the individuals to enjoy and commemorate their
Christianity.
Moro-Moro
22. Key Performance Indicator
01
Strategy
03
Evaluation
02
Objectives
04
Performance
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23. Return On
Investment
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Earnings After Tax Total Invested Assets
24. Case Studies
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Larana, Inc. (2023) Warner & Spencer (2024)
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Liceria & Co. (2025)
Our Success Stories
25. RIMBERIO
THANK YOU
FOR
ATTENDING
Our Office Location
If you have any further questions or would like
to explore opportunities to work together,
please don't hesitate to reach out to us.
123 Anywhere St., Any City, ST 12345
Editor's Notes
Pre-Hispanic literature in the Philippines was in fact epics passed down from generation to generation,
initially through an oral tradition. Wealthy families, however, particularly in Mindanao, have managed to
keep transcribed copies of these epics as family heirloom.
During this period, Spaniard changed the first alphabet Alibata into Roman Alphabet for the reason that they believe Alibatas is a work of evil. Also, this period the Songs, Religious Drama and Dramasare being introduced. The pre-colonial inhabitants of our islands show a rich past through their folk speeches, folk songs, folk
narratives and indigenous rituals and mimetic dances that confirm our ties with our Southeast Asian
Neighbors.
• Used to be oral.
• Handed from generation to one generation by word of mouth.
• Pre-Spanish poets and storytellers had gifts of good memory because they can able to transmit oral literature without changing its original, omitting or changing details.
Daragang Magayon and Paganoron. It is said that when Mayon is about to erupt, Paguga is challenging Panganoron and when the Mayon is calm, Panganoron is embracing Magayon and that the tears of Panganoron are represented as rain in times of his grief. The viral picture reminds us Filipinos about the love story of Magayon and Panganoron, that love can really conquers all even in death and that true love is really hard to bury.
The Legend of Guava = The servants immediately go near the lying King, checked his pulse and shocked to find out that he's already dead. The King was buried with no condolences from the people.
The people choose a new King and had forgotten King Barabas.
One day, the servant of the new King panting while bringing the news to the new King. There was a fruit tree that grew on the King Barabas tomb. The tree has a lots of fruits.
"The tree was filled with fruits and everyone of them has a small crown," said the new King. He picked one fruit and opened it. "Oh, the fruit is filled with seeds. Hard and small seeds." Then the old woman shouted, "It's as hard as the heart of King Barabas."
Another old man tasted the fruit, "It's so sour, the same sour as the attitude and face of King Barabas!"
A narrative prose aim to tell the story of how an object, place, thing, or name originated.
Seems believable to children but it is Fictional.
Former Filipino customs are mirrored in these legends.
Being exposed on the different literatures that we have here in the Philippines from our childhood until our adulthood, what do you think is the greatest contribution of those literature that have helped you shaped your life AS A SAMUELIAN in order for you to embody the mark of excellence, testimony of faith and a heart of service.
Malakas at Maganda = gender roles = Men were described as strong and dependable, making them the pillars of their families, while women took on the role of gentle and delicate.
The prevalence of belief in the figures of Philippine mythology is strong in the provinces. Because the county's islands are inhabited by several ethnic groups, Philippine mythology is very diverse.
A narrative that tells and portray in symbolic language about the origin of the basic elements and assumptions of a culture.
It tells about how the world began, how humans and animals are created, etc.
Almost all culture possessed and once lived in terms of myths.
Another reason mythology plays an important role is because it becomes a foundation for a lot of religions that are practiced. These particular myths are stories that tell us about battles between good and evil. Every religion has stories like that, both ancient and modern.
Being exposed on the different literatures that we have here in the Philippines from our childhood until our adulthood, what do you think is the greatest contribution of those literature that have helped you shaped your life AS A SAMUELIAN in order for you to embody the mark of excellence, testimony of faith and a heart of service.
1. The moral lesson of the Filipino folktale "The Monkey and the Turtle" is often interpreted as the importance of being cautious and not taking advantage of others. In the story, the monkey's greed and lack of caution lead to his downfall, while the turtle's careful planning and consideration for others ultimately lead to his success. This tale is often used to teach children about the consequences of selfishness and the value of prudence and kindness
3. JUAN TAMAD = To teach a moral lesson about the consequences of laziness and dishonesty, as Juan Tamad often faces negative consequences for his actions.
A narrative about life, quest, love, horror, and comedy.
Folk tale tells about life lessons.
It will help us appreciate our situation, assess our personalities, and enhance our life’s perception.
Biag ni Lam-ang (Life of Lam-ang) It depicts bravery, sacrifice, heroism, justice, love, romance, relationship, journey and friendship which is reflective to our traits, attitudes and values.
2. PRINCE BANTUGAN = The moral lesson of the story: The Good Prince Bantugan is to be contended of what you are and what you have. You don't have to be jealous of the traits and successes of others because everyone is differently beautiful and can be successful in many ways.
3. This story reveals the tradition of before’s generation in marriage which they have to give dowry and ask the hand of the girl they wanted to marry .The solution of their problems that it should always be in war and the courage to fight for their own property.
In this story I learn that it’s better to forgive your enemies and never forget their own names because your enemies might be one of your very best friends
A narrative about life, quest, love, horror, and comedy.
Folk tale tells about life lessons.
It will help us appreciate our situation, assess our personalities, and enhance our life’s perception.
A long narrative poem.
Deals with the protagonists’ or heroes’ heroic achievements
One of the eldest type of Filipino literature that appeared in Pre-Spanish era.
Reflects and preserve the culture of early Filipinos.
Intend to express the hopes and aspirations, the people’s lifestyles, as well as their loves.
Repetitive, sonorous, didactic, and naïve.
iv. Folksongs- A form of folk lyric which expresses the hopes and aspirations, the peoples lifestyle, as well as their loved ones.
