The document discusses lenticular printing technology. Lenticular printing uses a series of lenses that allow multiple images to be seen from different angles, creating a 3D effect. It has two main components - a series of printed images and a lenticular lens sheet. The lens feels like grooved plexiglass and focuses the eye on different parts of composite images printed in strips beneath it. Lenticular printing offers companies new ways to promote themselves and their products with 3D graphics and animations applied to various surfaces.