Leigh Winterbottom led a successful multi-platform marketing campaign starring Jesse "Fewer" Watts to promote the sale of efficient lighting. The campaign exceeded sales goals by 25% across TV, print, web, and point-of-purchase. Leigh also created an informative microsite, print ads, social media campaign, and collaborated with organizations on PSAs. Recent performance reviews praised Leigh for hiring talented people, providing excellent ongoing support, being receptive to new ideas, and being a very respectful supervisor.

1. Leigh Winterbottom
Portfolio
lwinterbottom@yahoo.com
www.linkedin.com/in/leighwinterbottom

4. Led social marketing campaign
starring Jesse “Fewer” Watts
Multi-platform media
campaign to promote
the sale of efficient
lighting
– TV
– Print
– Web
– Point-of-Purchase
Results:
– Sales goals exceeded
by 25%

5. In “The Ballad of Jesse Watts”
30 second TV spot: www.newbulbintown.com/meetJesseWatts

6. “Fistful of Dollars”
30 second TV spot: www.newbulbintown.com/meetJesseWatts

7. “I Am Spent”
30 second TV spot: www.newbulbintown.com/meetJesseWatts/

8. Created an informative
and interactive microsite
www.newbulbintown.com voted Adobe Site of the Day - 2/4/08

9. and memorable print ads

10. Launched dynamic
social media campaign

11. Secured Ben & Jerry for New England
Cable News (NECN) PSA

12. Oversaw Direct Mail Campaigns targeted
to 15k businesses & 25k homeowners

13. Led successful PR campaigns

14. Collaborated with US EPA on
ENERGY STAR® PSA
Featured in
Entertainment Weekly
Dwell
O – Oprah Magazine
Better Homes &
Gardens

15. Featured on HGTV’s
“My House is Worth What?”
Premiered September 30, 2008
to 98 million homes

16. Updated and improved
stagnant websites
AFTER
BEFORE

17. Updated and improved
stagnant websites
BEFORE AFTER

18. Launched accessible energy advice
columns and e-newsletters

19. Imagined a company mascot named
“Wattson”

20. Recent Performance Assessment
“Leigh hires talented, self-motivated people and provides excellent,
on-going support to bring out our best on a daily basis.”
– Direct Report
“Leigh responds very positively to new ideas and is ready to accept
and/or tweak them or to provide insights about current conditions
that make an idea unfeasible. Leigh is also very respectful and
upbeat in the language she uses. Lastly, she provides all the support
that a viable innovation requires, whether it be brainstorming,
advocacy, prioritizing or resources. This not only has resulted in
great new approaches but also in increased efficiency, staff growth
and job satisfaction.” – Direct Report
“Leigh is the best supervisor I’ve ever had.”
– 2 Direct Reports