An analysis for our famous local company "Cipaganti" Should Cipaganti focus on its strength (core business) or expanding its line businesses? find out more on this slides
Bangladesh gained independence through fighting for their identity in 1971. However, they have since forgotten about those who fought for their freedom and independence. The documentary calls on people to give those freedom fighters a prosperous life and say no to child labor so future generations can carry on Bangladesh's identity.
This research paper examines the impact of Facebook usage on the moral behavior of youth at St. Augustine University of Tanzania (SAUT). It aims to determine what factors influence SAUT youth to join Facebook and what types of messages they are exposed to. The researcher conducted interviews with 50 SAUT students. The findings revealed that friends, love interests, and mobile devices are the most influential factors for joining Facebook. The messages youth consume include topics like love affairs, politics, religion, fashion, and abusive language. The researcher recommends that youth use Facebook constructively, such as for academic purposes, in order to limit any negative impacts on moral behavior.
This document discusses an initiative called CodersTrust that provides microfinance to students to learn coding skills. It aims to address the growing demand for IT and programming skills.
The summary is:
1) CodersTrust provides microloans to students to learn coding through online courses and tutorials.
2) Students complete freelance tasks to earn money and repay the loan over time as their skills and wages increase.
3) The initiative aims to address the large skills gap in IT and programming while providing economic opportunities for students.
ISPs provide access to the internet through POP access points that connect users to the global internet backbone, which is a network of core routers that aggregate and transfer data around the world. POPs are points of presence that allow local email clients to connect to the internet using the Post Office Protocol standard. Personal digital assistants are small, portable electronic devices that are about the size of a palm.
This document provides a summary of the book "Mexicanos: A History of Mexicans in the United States" by Miryam Hernandez. The book covers Mexican history from the early 1500s when Spanish explorers first arrived in North America through the late 1900s. It discusses the Spanish conquest of Mexico, Mexican settlement of the American Southwest, periods of heavy Mexican immigration to the US in the late 19th/early 20th centuries, the Mexican American civil rights movement, and trends among Mexican American communities through the 1990s.
National Latino Leader? The Job is Open discusses the lack of a clear leader for Hispanics in the United States according to a recent survey. Potential candidates mentioned include Supreme Court Justice Sonia Sotomayor, Congressman Luis Gutierrez, Los Angeles Mayor Antonio Villaraigosa, and journalist Jorge Ramos. However, the survey found that Hispanics do not have a singular leader because they are often unaware of political issues, potential leaders fear retaliation, there are few Hispanic political representatives, and many Hispanics lack education.
An analysis for our famous local company "Cipaganti" Should Cipaganti focus on its strength (core business) or expanding its line businesses? find out more on this slides
Bangladesh gained independence through fighting for their identity in 1971. However, they have since forgotten about those who fought for their freedom and independence. The documentary calls on people to give those freedom fighters a prosperous life and say no to child labor so future generations can carry on Bangladesh's identity.
This research paper examines the impact of Facebook usage on the moral behavior of youth at St. Augustine University of Tanzania (SAUT). It aims to determine what factors influence SAUT youth to join Facebook and what types of messages they are exposed to. The researcher conducted interviews with 50 SAUT students. The findings revealed that friends, love interests, and mobile devices are the most influential factors for joining Facebook. The messages youth consume include topics like love affairs, politics, religion, fashion, and abusive language. The researcher recommends that youth use Facebook constructively, such as for academic purposes, in order to limit any negative impacts on moral behavior.
This document discusses an initiative called CodersTrust that provides microfinance to students to learn coding skills. It aims to address the growing demand for IT and programming skills.
The summary is:
1) CodersTrust provides microloans to students to learn coding through online courses and tutorials.
2) Students complete freelance tasks to earn money and repay the loan over time as their skills and wages increase.
3) The initiative aims to address the large skills gap in IT and programming while providing economic opportunities for students.
ISPs provide access to the internet through POP access points that connect users to the global internet backbone, which is a network of core routers that aggregate and transfer data around the world. POPs are points of presence that allow local email clients to connect to the internet using the Post Office Protocol standard. Personal digital assistants are small, portable electronic devices that are about the size of a palm.
This document provides a summary of the book "Mexicanos: A History of Mexicans in the United States" by Miryam Hernandez. The book covers Mexican history from the early 1500s when Spanish explorers first arrived in North America through the late 1900s. It discusses the Spanish conquest of Mexico, Mexican settlement of the American Southwest, periods of heavy Mexican immigration to the US in the late 19th/early 20th centuries, the Mexican American civil rights movement, and trends among Mexican American communities through the 1990s.
National Latino Leader? The Job is Open discusses the lack of a clear leader for Hispanics in the United States according to a recent survey. Potential candidates mentioned include Supreme Court Justice Sonia Sotomayor, Congressman Luis Gutierrez, Los Angeles Mayor Antonio Villaraigosa, and journalist Jorge Ramos. However, the survey found that Hispanics do not have a singular leader because they are often unaware of political issues, potential leaders fear retaliation, there are few Hispanic political representatives, and many Hispanics lack education.
The document discusses the branding elements for a company called Chocolate Lemon, including its unique name which references two founders, its abstract logo showing chocolate and lemon in a bowl, and its tagline "The best website you've never heard of." The company aims to foster gaming community through hosting local events and covering industry conventions. Competitors like Kotaku and CineMassacre are also analyzed.
The Brown Act governs open meetings for local government agencies in California. It requires that legislative bodies conduct their business in public and provide notice and access to their meetings. Meetings include gatherings where a majority of members discuss agency business. Exceptions exist for individual contacts and social gatherings not discussing business. The Brown Act sets rules for regular, special, emergency and adjourned meetings including agendas, public comment periods, and teleconferencing. It aims to balance open government with practical operations, and violations can result in civil or criminal penalties.
- The document provides guidelines for identifying buy and sell setups using FDates (Future Turn Dates) to time the market and anticipate reversals in trend direction.
- It defines key terms like reversal bars, swing tops and bottoms, and explains how to identify when buyers or sellers have control based on highs and lows.
- Buy setups occur when price bars inside an FDate are controlled by sellers and form above the last swing bottom reversal bar. Sell setups occur when price bars inside an FDate are controlled by buyers and form below the last swing top reversal bar.
The document introduces Krauthammer, an organization that provides training, coaching and consulting services focused on behavior change and sustainable improvements through developing people. Krauthammer works with clients in areas of learning, development, and change management. It provides individual and group learning solutions globally through local offices and specialists across topics like leadership, management, entrepreneurship and sales. Client testimonials praise Krauthammer's practical tools and lived experience approach that have helped improve leadership, sales performance, self-confidence and handling difficult situations.
This document discusses optimizing energy efficiency in buildings. It notes that most of a building's energy consumption is determined early in the design process. Buildings account for around 40% of total energy consumption and 36% of CO2 emissions in Europe. Up to 73% reduction of energy consumption can be achieved through refurbishing existing buildings, as more than a quarter of buildings in 2050 have yet to be built. A new software called A+E:3D allows architects to run energy calculations early in the design process to optimize efficiency according to regulations and receives feedback on options.
The document is a pitch deck for CodersTrust, which aims to help underprivileged youth in developing countries get an education and skills training in coding and online freelance work. It notes that 80% of youth live on less than $10 per day, limiting education access. CodersTrust's solution combines online learning with microtasks from online workplaces to guide young people towards better opportunities. It aims to ultimately help 200 million young people and create 200 million online jobs by 2020.
This document appears to be pages from a child's alphabet workbook. It includes instructions to trace each letter of the alphabet with examples, spaces to practice writing the letters, and prompts to draw pictures starting with each letter. The child traces letters, writes their name and grade, and is congratulated at the end for completing the alphabet book.
The document discusses potential solutions to California's growing water crisis over the next decade as the state's population increases substantially. It outlines customer requirements for a new water system, including that it must be environmentally friendly, economically viable, energy efficient, positively received, and produce high quality water. Engineering specifications are proposed that correspond to the customer requirements, such as the system using renewable energy for 80% of its power and producing at least 35,500 acre-feet of water per day. Key factors in selecting a design are identified as the energy source, water storage capacity, and system location based on their influence on important customer needs.
Kayem Foods was a family-owned meat processing company that had operated for almost 100 years. It sold various hot dogs, sausages, and deli meats under several brand names, primarily in Northeast US supermarkets. One of its products was Al Fresco chicken sausage, positioned as a premium, convenient meal. With a small marketing budget, Kayem considered options to promote Al Fresco, including supermarket trade ads, another buzz marketing campaign, or magazine ads. An analysis of strengths, weaknesses, opportunities, and threats was conducted to inform the decision.
This document analyzes the orange soft drink market and Crush's position in it. It finds that Crush is losing market share and market coverage. It identifies that the diet segment is underdeveloped and Crush's positioning is unclear due to potential cannibalization with Sunkist. It recommends investing more in advertising, developing the diet segment, defining a new premium positioning for Crush above Sunkist, and targeting young adults and teens. A pro forma income statement forecasts sales and expenses with a 15% market share.
Lets learn service recovery from Jet Blue Airline when they faced a problem in a nightmare Valetine"s day. Then, we try to help Lion Air which also has many problems within this company. Hopefully Lion can learn and improve their service recovery in order to leverage their quality as in revenue.
The document discusses concepts related to the self and consumer behavior. It describes how consumers can experiment with different looks through virtual makeovers before committing to changes in the real world. It also discusses that individuals have multiple selves based on different roles, and how our self-concept is influenced by our relationships with others and how we believe others perceive us. The document outlines theories of how consumption relates to expressing and defining the self through the products we purchase and use.
This document discusses an advertising campaign by Burger King that used makeup to resemble hamburgers. The campaign's goal was to appeal to beauty-savvy females and encourage the perception of getting a "tasty new look" by eating at Burger King. It utilized contrast techniques by making the makeup stimuli stand out from other beauty products. Reviews found the campaign was quite effective at targeting and attracting its consumer group, using an appropriate technique to generate awareness of their burgers.
The document discusses the branding elements for a company called Chocolate Lemon, including its unique name which references two founders, its abstract logo showing chocolate and lemon in a bowl, and its tagline "The best website you've never heard of." The company aims to foster gaming community through hosting local events and covering industry conventions. Competitors like Kotaku and CineMassacre are also analyzed.
The Brown Act governs open meetings for local government agencies in California. It requires that legislative bodies conduct their business in public and provide notice and access to their meetings. Meetings include gatherings where a majority of members discuss agency business. Exceptions exist for individual contacts and social gatherings not discussing business. The Brown Act sets rules for regular, special, emergency and adjourned meetings including agendas, public comment periods, and teleconferencing. It aims to balance open government with practical operations, and violations can result in civil or criminal penalties.
- The document provides guidelines for identifying buy and sell setups using FDates (Future Turn Dates) to time the market and anticipate reversals in trend direction.
- It defines key terms like reversal bars, swing tops and bottoms, and explains how to identify when buyers or sellers have control based on highs and lows.
- Buy setups occur when price bars inside an FDate are controlled by sellers and form above the last swing bottom reversal bar. Sell setups occur when price bars inside an FDate are controlled by buyers and form below the last swing top reversal bar.
The document introduces Krauthammer, an organization that provides training, coaching and consulting services focused on behavior change and sustainable improvements through developing people. Krauthammer works with clients in areas of learning, development, and change management. It provides individual and group learning solutions globally through local offices and specialists across topics like leadership, management, entrepreneurship and sales. Client testimonials praise Krauthammer's practical tools and lived experience approach that have helped improve leadership, sales performance, self-confidence and handling difficult situations.
This document discusses optimizing energy efficiency in buildings. It notes that most of a building's energy consumption is determined early in the design process. Buildings account for around 40% of total energy consumption and 36% of CO2 emissions in Europe. Up to 73% reduction of energy consumption can be achieved through refurbishing existing buildings, as more than a quarter of buildings in 2050 have yet to be built. A new software called A+E:3D allows architects to run energy calculations early in the design process to optimize efficiency according to regulations and receives feedback on options.
The document is a pitch deck for CodersTrust, which aims to help underprivileged youth in developing countries get an education and skills training in coding and online freelance work. It notes that 80% of youth live on less than $10 per day, limiting education access. CodersTrust's solution combines online learning with microtasks from online workplaces to guide young people towards better opportunities. It aims to ultimately help 200 million young people and create 200 million online jobs by 2020.
This document appears to be pages from a child's alphabet workbook. It includes instructions to trace each letter of the alphabet with examples, spaces to practice writing the letters, and prompts to draw pictures starting with each letter. The child traces letters, writes their name and grade, and is congratulated at the end for completing the alphabet book.
The document discusses potential solutions to California's growing water crisis over the next decade as the state's population increases substantially. It outlines customer requirements for a new water system, including that it must be environmentally friendly, economically viable, energy efficient, positively received, and produce high quality water. Engineering specifications are proposed that correspond to the customer requirements, such as the system using renewable energy for 80% of its power and producing at least 35,500 acre-feet of water per day. Key factors in selecting a design are identified as the energy source, water storage capacity, and system location based on their influence on important customer needs.
Kayem Foods was a family-owned meat processing company that had operated for almost 100 years. It sold various hot dogs, sausages, and deli meats under several brand names, primarily in Northeast US supermarkets. One of its products was Al Fresco chicken sausage, positioned as a premium, convenient meal. With a small marketing budget, Kayem considered options to promote Al Fresco, including supermarket trade ads, another buzz marketing campaign, or magazine ads. An analysis of strengths, weaknesses, opportunities, and threats was conducted to inform the decision.
This document analyzes the orange soft drink market and Crush's position in it. It finds that Crush is losing market share and market coverage. It identifies that the diet segment is underdeveloped and Crush's positioning is unclear due to potential cannibalization with Sunkist. It recommends investing more in advertising, developing the diet segment, defining a new premium positioning for Crush above Sunkist, and targeting young adults and teens. A pro forma income statement forecasts sales and expenses with a 15% market share.
Lets learn service recovery from Jet Blue Airline when they faced a problem in a nightmare Valetine"s day. Then, we try to help Lion Air which also has many problems within this company. Hopefully Lion can learn and improve their service recovery in order to leverage their quality as in revenue.
The document discusses concepts related to the self and consumer behavior. It describes how consumers can experiment with different looks through virtual makeovers before committing to changes in the real world. It also discusses that individuals have multiple selves based on different roles, and how our self-concept is influenced by our relationships with others and how we believe others perceive us. The document outlines theories of how consumption relates to expressing and defining the self through the products we purchase and use.
This document discusses an advertising campaign by Burger King that used makeup to resemble hamburgers. The campaign's goal was to appeal to beauty-savvy females and encourage the perception of getting a "tasty new look" by eating at Burger King. It utilized contrast techniques by making the makeup stimuli stand out from other beauty products. Reviews found the campaign was quite effective at targeting and attracting its consumer group, using an appropriate technique to generate awareness of their burgers.
Howard Schultz founded Starbucks in 1987 after being inspired by Italian coffee bars. Under his leadership, Starbucks grew rapidly by focusing on high-quality coffee and creating a third place experience in its stores. Key drivers of Starbucks' success included Schultz's visionary leadership, employee satisfaction, innovative technology use, and adapting to local cultures as it expanded globally. Starbucks' competitive advantage lies in its differentiation focus on serving niche buyers through unique capabilities tailored to customers' needs. To remain successful, Starbucks must continue innovating to stay relevant while balancing global expansion with maintaining its localized store experiences.
De Beers Consolidated Mines has successfully managed the global diamond industry for many decades, propping up prices at all stages of the value chain, reducing price volatility and increasing consumer demand. By the end of the 20th century, however, a series of forces threatened De Beer's role and profitability. New diamond mining firms were selling their production on the open market rather than through De Beers' Central Selling Organization. Can De Beers strategy beat their competitors and what was the competition situation? Find out, more in this presentation.
ForldRite Furniture Co is planning strategies to meet a surge in demand for its folding chairs, tables, and other furniture. One strategy is to hire and train new workers to exactly meet production requirements each month. This would allow the company to sustain production levels if demand continues increasing. However, it risks demoralizing workers with future layoffs of extra labor. It also increases costs for hiring, unemployment insurance if workers are later laid off, and the time needed for training. Maintaining a stable workforce may better fit the company's goals.
Towngas : achieving competitive advantage through customer relationship manag...Frisca Listyaningtyas
Towngas has historically been the sole supplier of town gas in Hong Kong, serving over 1.4 million households. However, the gas industry now faces increased competition. Towngas implemented a customer relationship management (CRM) framework in the 1990s to achieve competitive advantage, focusing on customer service. Key aspects of the CRM framework included a costumer focus team, total quality management, and an enterprise customer management system. This approach helped Towngas maintain over 45% of residential customers and led to increased sales growth and customer retention despite industry challenges. The document recommends further strengthening Towngas' CRM approach through improved customer data and processes, expanding product offerings, and generating new business lines.
This document discusses Rosewood Hotels & Resorts, a luxury hotel management company. It was founded in 1979 and currently operates 25 hotels and resorts globally. The document analyzes Rosewood's branding strategy and compares the financial impacts of maintaining individual property brands versus adopting a unified Rosewood corporate brand. Adopting a corporate brand is estimated to increase customer lifetime value and profitability by strengthening the overall Rosewood brand equity and encouraging more multi-property visits. The document recommends Rosewood adopt a corporate branding strategy to strengthen its brand and increase customer loyalty and profits.
Starbucks began as a small coffee bean roaster and retailer in 1971 in Seattle, Washington. [1] It has since expanded globally with over 30,000 locations worldwide. [2] Starbucks focuses on providing an exceptional experience for customers through high-quality coffee, food and beverage options, and customer service in a warm, welcoming atmosphere. [3] The company has strategically expanded its brand through extensions like ready-to-drink beverages, teas, and music while maintaining coffee as its core product.
Merek (brand) adalah nama, simbol, tanda, desain atau gabungan di antaranya yang digunakan untuk mengidentifikasi barang dan jasa suatu perusahaan untuk membedakannya dari produk lainnya. Karisma merek dapat diperkuat dengan adanya endorser yang dapat membantu memenuhi kebutuhan dan keinginan konsumen serta memberikan rasa memiliki dan dukungan untuk membangun kesetiaan konsumen terhadap merek.
4. I.K.L.A.N
“berita atau pesan untuk mendorong,
membujuk khalayak ramai agar
tertarik pada barang dan jasa yang
ditawarkan”
(kamus besar bahasa indonesia)
7. 1. DEMONSTRASI (alat bor)
2. TESTIMONIAL
3. SLICE OF LIFE (smooth e)
4. ANIMASI
5. COMPARISON (XL BEBAS)
6. SUSPENSE (vim cleaner)
7. ROTOSCOPE (coca cola_avatar)
8. LIFE STYLE
d ra ma ti
9. HUMOR (nettcom)
10. Kombinasi sasi
IK L A N
8. so, gimana buat
IKLAN yang keren?
• Punya KONSEP yang JELAS
• FOKUS dengan ISI pesanmu !!
• Ada IDENTITAS MERK mu (nama/logo/produk
di awal atau akhir iklan)
• Menarik perhatian dalam 5 DETIK PERTAMA
• VISUAL yang BICARA
• bikin lbh “hidup” dengan MUSIK, SUARA, dan EFEK