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PersonalBrandCanvas-Final Version.pptx
- 1. PERSONAL BRAND EXPLORATION Toni Washington Shinn Project & Portfolio I: Week 1 November 28, 2022
- 2. My name is Toni Washington Shinn, I am affectionately known as The Inner-City Guru. My passion is working with all youth and families living within challenged or impoverished neighborhoods and communities. I was reared within the same conditional arena and have always wanted to give back what was given to me as a youth. My vision is to build, educate, develop, and advocate. My purpose is to instill hope and create an atmosphere of awareness and expectation in all I serve. I will walk every street and knock on every door to support and empower all communities to succeed in all capacities. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: • Social and Community Service Managers • Search Marketing Strategist • General and Operations Manager BRAND ARCHETYPE: Being a passionate visionary allows me to invent programs to transform youth and families within the neighborhoods and communities I serve. [BROAD OCCUPATION] for [INDUSTRY/ MARKET] Picture Relevant to Your Industry Goes Here
- 4. Governmental Municipalities and Organizations TARGET AUDIENCE Buddy Dyer Outreach Plan: • A complete list of immediate community needs will be documented. • City Hall will be contacted to set up an initial meeting. • A follow-up phone call will be made 14 days after the initial meeting. PROFILE PICTURE Mayor at City of Orlando Fancis X. Suarez Outreach Plan: • A demographic map of challenged neighborhoods and communities will be diagramed. • An initial email will be sent out expressing noted demographic needs and a request to meet for potential services to be provided. • A follow-up phone call will be made 14 days after the initial meeting. PROFILE PICTURE Mayor at City of Miami Lenny Curry Outreach Plan: • A list of the most truant, violent, and low school-grade zip codes will be tabled. • A city council presentation will be prepared and discussed. • A follow-up phone call will be made 14 days after the initial meeting. PROFILE PICTURE Mayor at City of Jacksonville
- 5. GOALS Short Term: (Immediately After Graduation, 2024) • To have a solid marketable brand Mid Term: (2025) • The mid-term goal is to deploy multiple community contracts and street teams nationally. Long Term: (2027 and beyond) • To build a life skills center for youth and families. Publish a book and movie about the Inner-City Guru’s community street outreach projects. 2024 2025 2027- Continued Studies and projected graduation date Brand The Inner-City Guru and Publish a book and movie about the Guru’s Community and Street Outreach Design and build an innovative Life Skills Center for youth and families Have multiple street teams deployed nationally
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Strategic Planning SOFT HARD Novice / Adept / Expert Marketing Novice / Adept / Expert Leadership Novice / Adept / Expert Communication Novice / Adept / Expert Organizational SOFT HARD Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Patience Novice / Adept / Expert Record Keeping Novice / Adept / Expert
- 7. I pledge to serve all neighborhoods and communities by creating an atmosphere of positivity, awareness, trust, and hope among those who participate. PROMISE
- 8. CREDENTIALS Work Experience: • Street Marketing, Parramore Kidz Zone Project, Outreach and Special Events Director. • After School Programs/OCPS, Before and After School Programming, 10 School Area Coordinator. Education: • Master Trainer, Arise Life Skills • National Child Care Director, • Behavioral Observation and Screening • Seminole High School 1984 Graduate • 2022 Student Full Sail Student, BS Digital Marketing Program Awards: • Community Service Award, Orlando Magic Maker • Legends Award, Delta Omicron Omega of Alpha Kappa Alpha • 2x Employee of the Quarter Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Nicole McMillan Industry Experience: • Industry experience goes here Education: • Seminole State College of Florida • Associate of Arts and Sciences, AAS, Legal Assistant 2011-2015 • Bachelor of Science, BS Business Administration and Management General 2016 Leadership Experience: • Specialty Court Program Operations Manager • Lead Case Manager Intake Specialist Skills and Proficiencies: • Coaching- no endorsements • Performance Management- no endorsements • Conflict Resolution- no endorsements Toni Washington Overall Online Presence: • 75 connections?, banner image customized, No, professionalism of headshot Yes, how detailed is the profile above average , published articles, none, active on other social media, Hard to navigate. is their LinkedIn URL customized? No • Grade: Average.. 70 out of 100 HEADSHOT HEADSHOT Industry Experience: • Community and Neighborhood Grassroots Marketing Education: • 1984 Seminole High School Graduate • 2022 Full Sail Student, BS Digital Marketing Leadership Experience: • Grassroots Marketing • CCSI Executive Director Skills and Proficiencies: • Community Outreach - 78 endorsements • Fundraising- 46 endorsements • Leadership- 42endorsements Overall Online Presence: • How many connections? 771 , banner image customized? Yes, professionalism of headshot? No, how detailed is the profile? Very detailed, published articles? None, active on other social media? Yes, is their LinkedIn URL customized? No • Grade: Average, 80 out of 100
- 10. COMPETITION Sarah (Masterson) Paliuca Noteworthy Experience: • Community Liason • Noteworthy experience goes here Toni Washington HEADSHOT HEADSHOT Industry Experience: • Community Outreach Manager Education: • Education experience goes here Skills and Proficiencies: • Behavioral Health – 4 endorsements • Writing- 2 endorsements • Community Outreach - 5 endorsements Overall Online Presence: • How many connections? 473, banner image customized? Yes, professionalism of headshot? No, how detailed is the profile? Very detailed, published articles? None, active on other social media?, is their LinkedIn URL customized? Yes • Grade: Average 75 out of 100 Industry Experience: • Community and Neighborhood Grassroots Marketing Education: • 1984 Seminole High School Graduate • 2022 Full Sail Student, BS Digital Marketing Leadership Experience: • Grassroots Marketing • CCSI Executive Director Skills and Proficiencies: • Community Outreach - 78 endorsements • Fundraising- 46 endorsements • Leadership- 42endorsements Overall Online Presence: • How many connections? 771 , banner image customized? Yes, professionalism of headshot? No, how detailed is the profile? Very detailed, published articles? None, active on other social media? Yes, is their LinkedIn URL customized? No • Grade: Average, 80 out of 100
- 11. BRAND POSITION For communities and neighborhoods that need grassroots marketing, I provide door-to-door, street- by-street outreach. My outreach methodology is to build and empower each resident one knock at a time. I work with the entire community or neighborhood as a whole providing a holistic approach with strategically tailored programming to meet the needs of the zip code's demographics. “THE INNER-CITY GURU”
- 12. NETWORKING & MARKETING Industry Events & Organizations • National Conference on Preventing Crime in the Community 2023| TBA • Florida Coalition for Children ‣ 2023 | Tallahassee Florida • National Mentoring Summit ‣ January 2023 | Washington, DC Digital Marketing • Primary Content: Workshop and tutorials and classes will be created online. • Primary Tools: Website, YouTube, Facebook, and Instagram will be enhanced and used to promote content. Weekly scheduled classes? Books and online testing and certifications. • Website: My digital portfolio site will provide concise information to meet the need of my target audience. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • I will seek a mentor with a youth and family development and community engagement background. They should have at least 10 years of experience. March 2023. Formal Education • Bachelor of Science, BS Digital Marketing July 2024 Technical Skills • Social Media – Full Sail University, March 2023 • Typing – Mid-Florida Tech, August 2023 • Content Creation Club- Full Sail University, December 2023 Soft Skills • Full Sail’s Community Involvement and black Student Union. Professional Development , January 2023. • Stress Relief Student Community Association SCA- January 2023 • Teamwork and communication Black Women In Business, January 2023
- 14. Toni Washington Shinn If your city government has a problem with community or neighborhood outreach and marketing. Well, I have a door-to-door street-by-street canvassing program. I have programmed with a proven track record as a testimonial of our methodology that works. Picture of You Goes Here
Editor's Notes
- Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.