Leigh Winterbottom's portfolio highlights experience leading multi-media marketing campaigns that exceeded sales goals. Some of the campaigns included banner ads, print ads, TV spots, email campaigns, and public relations promotions. Winterbottom also provided corporate marketing support through developing new materials and direct mail campaigns.

1. Leigh Winterbottom
Portfolio
lwinterbottom@yahoo.com
www.linkedin.com/in/leighwinterbottom

2. Multi-Media Campaign Development

3. Led Mass Media Campaign Development
for JACO Environmental

4. Banner Ads

5. Print Ads

6. Led Social Marketing Campaign
for Efficiency Vermont
Result: Sales goals exceeded by 70%

7. “Fistful of Dollars”
30 second TV spot: www.newbulbintown.com/meetJesseWatts

8. “I Am Spent”
30 second TV spot: www.newbulbintown.com/meetJesseWatts/

9. Print Ads

10. Managed Email Engagement Campaign
Average Open Rate: 30%
Average Click Rate: 15.5%

11. Created Efficiency Content for
Client Utility Websites

12. Public Relations

13. Created On-Trend PR Promotions

14. Secured Print Earned Media

15. Collaborated with US EPA on
ENERGY STAR® PSA
Featured in
 Entertainment Weekly
 Dwell
 O – Oprah Magazine
 Better Homes &
Gardens

16. Corporate Marketing Support

17. Developed New Corporate Materials

18. Direct Mail

19. Developed B2B and B2C
Direct Mail Campaigns
Average Response Rate 2.2%

20. And More…

21. Secured Ben & Jerry for New England
Cable News (NECN) PSA

22. Imagined a company mascot named
“Wattson”