- The document discusses how a student's music video project both challenges and develops conventions of real music videos. It analyzes the project's video in comparison to conventions identified by media theorist Andrew Goodwin and exemplified in other artists' music videos like Conor Maynard. - While the video follows some conventions like using urban locations and portraying the artist's past through black and white shots, it challenges others such as not showing the artist's face initially and depicting him in smart rather than casual clothing. - Overall, the student argues their video meets many pop/R&B conventions but also challenges norms to make the artist seem unique and stand out.