Costume in music video
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The document discusses how costume is used in the music videos for Fifth Harmony's "Work From Home", Macklemore & Ryan Lewis's "Thrift Shop", and Drake's "Started From The Bottom". In "Work From Home", both the male and female performers are dressed seductively in construction clothes, representing both the male and female gaze. In "Thrift Shop", the costumes of outlandish thrift store outfits purchased cheaply make the video highly relatable. In "Started From The Bottom", Drake's progression from department store uniform to designer clothes and gold chains represents his rise from humble beginnings to success.
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Goodwin's Music Video Theory
Goodwin proposed six characteristics common in most music videos: 1) Demonstrating genre characteristics like choreography for boy bands or aspiration for hip hop. 2) Linking lyrics and visuals illustratively, amplifyingly, or contradictorily. 3) Matching the tone and atmosphere of visuals to the music. 4) Record labels demanding branding consistency. 5) Frequent references to voyeurism and the male gaze. 6) Using intertextual references to engage viewers through in-jokes.
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Beyoncé's "Hold Up" music video portrays her as an independent woman getting over a break up. She walks alone down a street, smashing car windows and a drain with a baseball bat to represent releasing her anger. The upbeat pop song contrasts with these angry lyrics and actions. Beyoncé wears a yellow dress to symbolize happiness but also shows a black bra underneath, possibly to attract male attention sexually. Through her solo actions of destruction and independence, the video depicts Beyoncé as a woman who doesn't need a man.
Detailed video analysis
The document provides an analysis of the 2010 Cheryl Cole music video for her single "Promise This" from her album "Messy Little Raindrops". The video was directed by Sophie Muller and features a strong dance routine, fierce performance, and costumes like a red dress and ballerina leotard that portray Cheryl's public image. It also includes elements like silhouettes and outdoor scenes that provide escapism for audiences. The video represents the song's themes of falling instantly in love but having the relationship break down, leaving a sense of freedom, through scenes of chemistry between Cheryl and a male as well as her taking on vulnerable and dominant roles.
Application of andrew goodwin and genre theories
The document discusses Britney Spears' music video for "Toxic" and analyzes it through genre and film theories. It notes that the video prominently displays Britney's body in minimal, provocative outfits, exemplifying Andrew Goodwin's "star image" theory by portraying her as a sexual icon. It also analyzes genre conventions like vibrant colors, choreographed dancing, and lyrics that match the on-screen actions. Additionally, it discusses how the video references the film "Mission Impossible" through one scene, drawing an intertextual connection meant to portray Britney as strong and powerful like the film's hero Tom Cruise.
Application of andrew goodwin and genre theories 2
The document analyzes the music video for "Arabella" by Arctic Monkeys. It discusses how the video prominently features the female body and male gaze. It also notes how the video follows conventions of indie music videos by having a low-budget, black-and-white, shaky camera style that focuses on the band. While there are some connections between the lyrics and visuals, like scenes of smoking when the lyrics mention cigarettes, most of the video simply shows the band singing. The document concludes by explaining how the video references old film noir styles to add a mysterious, romantic element that fits with the song's themes.
Plan b she said
Plan B's "She Said" music video uses cinematic techniques to tell a narrative that matches the song and draws attention to the music. The video begins with a flashback of Plan B meeting a girl, shown through slow motion. Scenes then cut between this flashback and Plan B on trial in a courtroom. Editing techniques like jump cuts on the beat are used to introduce the jury and build tension. Plan B testifies his case, and the video matches lyrics to scenes. When Plan B raps, the editing and jury's movements match the faster tempo. Through these techniques, the video engages the audience in the story and marketing of the song.
Production Meeting Three
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Task 2 unit 1
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Recommended
Goodwin's Music Video Theory
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Beyoncé's "Hold Up" music video portrays her as an independent woman getting over a break up. She walks alone down a street, smashing car windows and a drain with a baseball bat to represent releasing her anger. The upbeat pop song contrasts with these angry lyrics and actions. Beyoncé wears a yellow dress to symbolize happiness but also shows a black bra underneath, possibly to attract male attention sexually. Through her solo actions of destruction and independence, the video depicts Beyoncé as a woman who doesn't need a man.
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The document discusses Britney Spears' music video for "Toxic" and analyzes it through genre and film theories. It notes that the video prominently displays Britney's body in minimal, provocative outfits, exemplifying Andrew Goodwin's "star image" theory by portraying her as a sexual icon. It also analyzes genre conventions like vibrant colors, choreographed dancing, and lyrics that match the on-screen actions. Additionally, it discusses how the video references the film "Mission Impossible" through one scene, drawing an intertextual connection meant to portray Britney as strong and powerful like the film's hero Tom Cruise.
Application of andrew goodwin and genre theories 2
The document analyzes the music video for "Arabella" by Arctic Monkeys. It discusses how the video prominently features the female body and male gaze. It also notes how the video follows conventions of indie music videos by having a low-budget, black-and-white, shaky camera style that focuses on the band. While there are some connections between the lyrics and visuals, like scenes of smoking when the lyrics mention cigarettes, most of the video simply shows the band singing. The document concludes by explaining how the video references old film noir styles to add a mysterious, romantic element that fits with the song's themes.
Plan b she said
Plan B's "She Said" music video uses cinematic techniques to tell a narrative that matches the song and draws attention to the music. The video begins with a flashback of Plan B meeting a girl, shown through slow motion. Scenes then cut between this flashback and Plan B on trial in a courtroom. Editing techniques like jump cuts on the beat are used to introduce the jury and build tension. Plan B testifies his case, and the video matches lyrics to scenes. When Plan B raps, the editing and jury's movements match the faster tempo. Through these techniques, the video engages the audience in the story and marketing of the song.
Production Meeting Three
The meeting discussed plans for a music video for the song "Respect" by Kelly Clarkson. They will tell the story of a married woman who receives attention from other men but stays loyal to her husband. There will be dancers between scenes relating to the storyline and pop music genre. The video will include both a narrative and dance performances. It will use common conventions like bright colors, wealth displays, and dance routines. The target audience is 16-26 year olds and the video will portray relationships and strong female characters they can relate to.
Task 2 unit 1
The document discusses the purpose and evolution of music videos. It notes that music videos allow audiences to understand songs visually, create memorable imagery to promote songs and albums, entertain audiences, and showcase artist's talents. It provides examples of camera techniques like close-ups and long shots used in videos. Music videos serve to promote both artists and the music industry by generating publicity, representing artists' images and songs, and increasing album sales. They have changed over time from simple performances to short films to increasingly incorporate themes like sex, drugs, and violence for viewer engagement.
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Andrew Goodwin studied hundreds of music videos for his book "Dancing in the Distraction Factory" and identified several typical codes and conventions that are commonly used. These include establishing a relationship between the lyrics and visuals of the video, between the music and visuals, and particular genres having their own distinctive styles. Videos also often feature demands for close-ups of the main artist, development of their star iconography, references to voyeurism and intertextuality.
Pitch
- Studded Roses is a four-member rock/pop band formed in 2011 that is signed to Sony BMG. Their ideology is about women's superiority over men.
- The proposed music video synopsis follows one band member walking through the city and dropping a rose. It then shows the band lip syncing and scenes of the band members chasing and having power over men.
- The video aims to portray modern representations of women and include typical elements of the genre like fashionable clothing, bold makeup, and portraying women as powerful figures.
Pitch
- Studded Roses is a four-member rock/pop band formed in 2011 that is signed to Sony BMG. Their ideology is about women's superiority over men.
- The proposed music video would follow a narrative of the band members chasing and gaining control over men. It would include scenes of the band lip syncing, driving in a parking lot, and walking down the street while wearing fashionable clothing.
- The video aims to portray modern representations of powerful women and include elements commonly found in music videos for the genre like close-ups, matching lyrics to visuals, and intertextual references.
Lecture notes 1
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1) The lyrics and visuals in the video strongly reinforce each other, with the visuals emphasizing what is described in the lyrics.
2) The video exhibits characteristics of grime and R&B genres, such as depicting the artist as sexy and smooth.
3) The narrative is linear, showing a relationship between two teenagers in a simple progression from one point to the next.
4) Analyzing music videos through Goodwin's theoretical framework provides insights that can help create more effective videos by strategically incorporating different elements.
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2) The video was intended to rebrand Robbie Williams' solo career after leaving Take That.
3) Several shots in the video link the provocative lyrics to visuals of men looking at the woman in a sexual way.
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The document proposes a concept for a music video promoting a 17-year-old female pop artist. It discusses influences from other artists' music videos incorporating split screens, camera movements, and props. Three London locations are proposed- Clink Street for its narrow pathway, the Tate Modern for trees as a prop, and the London Eye for its iconic setting. Costumes aim to portray the artist as stylish yet ordinary to appeal to teenage girls. The record label EMI is proposed to promote the artist similarly to Gabrielle Aplin. Andrew Goodwin's view of music videos illustrating lyrics in a non-traditional narrative is referenced.
Mark romanek
Mark Romanek is an American filmmaker known for his work directing music videos and films. He has directed videos for major artists like Nine Inch Nails, Johnny Cash, Jay-Z, and Madonna. Some of his most famous videos include "Closer" by Nine Inch Nails and "Hurt" by Johnny Cash. He is praised for his gritty, realistic style seen in black-and-white videos that make audiences feel uncomfortable. Romanek also directed the 2002 film One Hour Photo starring Robin Williams. He is considered a pioneer in the music video industry known for his quirky and distinctive directorial style.
Parklife
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Music video types.
There are three main types of music videos: performance videos, narrative videos, and conceptual videos. Performance videos focus on showing the artist performing the song, narrative videos tell a story set to the music, and conceptual videos use poetic metaphors and symbols to convey a mood or feeling. Some videos combine elements, like performance videos that also include a conceptual element, telling a story through the artist's performance.
Costumes worn by artist
Electro pop artists typically wear one of two types of costumes - bold, attention-grabbing outfits that match the visuals of their music videos, or more normal, conservative clothing. La Roux is an example of the former, wearing bright, unusual costumes in her "Bullet Proof" music video that matched the visuals and drew attention to her as the performer. In contrast, Owl City typically wears plain shirts and jeans in his videos, like in "Fireflies", with more understated costumes that don't draw focus from the music and imagery.
Music video analysis
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Andrew Goodwin studied hundreds of music videos for his book "Dancing in the Distraction Factory" and identified several typical codes and conventions that are commonly used. These include establishing a relationship between the lyrics and visuals of the video, between the music and visuals, and particular genres having their own distinctive styles. Videos also often feature demands for close-ups of the main artist, development of their star iconography, references to voyeurism and intertextuality.
Pitch
- Studded Roses is a four-member rock/pop band formed in 2011 that is signed to Sony BMG. Their ideology is about women's superiority over men.
- The proposed music video synopsis follows one band member walking through the city and dropping a rose. It then shows the band lip syncing and scenes of the band members chasing and having power over men.
- The video aims to portray modern representations of women and include typical elements of the genre like fashionable clothing, bold makeup, and portraying women as powerful figures.
Pitch
- Studded Roses is a four-member rock/pop band formed in 2011 that is signed to Sony BMG. Their ideology is about women's superiority over men.
- The proposed music video would follow a narrative of the band members chasing and gaining control over men. It would include scenes of the band lip syncing, driving in a parking lot, and walking down the street while wearing fashionable clothing.
- The video aims to portray modern representations of powerful women and include elements commonly found in music videos for the genre like close-ups, matching lyrics to visuals, and intertextual references.
Lecture notes 1
Kid Rock's "American Bad Ass" music video targets his audience with aggressive sounds and visuals like explosions and crazy outfits, while also including lighthearted moments. Most shots pan across scenes that jump around showing different areas, following Kid Rock as he moves. The lyrics and visuals of cars, bikes, and women are meant to prove how much better he is than others and show his money and power, enticing audiences. The core motivations of the video are entertainment through its eye-catching crazy scenes, sales by bringing attention to Kid Rock through its high budget, and setting the tone for his image, music, and brand.
Representation music video
Within J Hus' music video for "Did You See", he uses limited locations, costumes, props, and product placements to portray a "gangster" style and reinforce the grime music genre. The video features run-down suburban areas, young male characters wearing street clothing like tracksuits and hoodies, props associated with wealth and crime like expensive cars and drugs, and placements of brands like Mercedes and Nike to appeal to his target audience. This minimalist approach helps keep costs low for the new artist and keeps the focus on J Hus, portraying the stereotypical gritty aesthetic often associated with grime music.
Andrew Goodwin Theory
This document analyzes Kanye West's music video for "Gold Digger" using Andrew Goodwin's theory of key aspects to look for in music videos. The analysis finds that the video has a strong relationship between the lyrics and visuals, illustrating the lyrics. It also has a relationship between the music and visuals, with the editing and shots amplifying the beat. There are many close-up shots of Kanye West and Jamie Foxx, showing their star images. Elements of voyeurism and the male gaze are present through sexualized shots of scantily-clad women. In general, the video is found to be a clear example of the aspects Goodwin identified as common in music videos.
Sven E Carlsson - Music Video Theorist
Sven E Carlsson developed a theory categorizing music videos into two main types: performance and conceptual. Performance videos focus on the artist, and may feature them as a commercial exhibitionist, televised bard, or electronic shaman. Conceptual videos tell a narrative story either through clips (silent movies synchronized to the song) or art clips with no narrative. Both types of videos often use binary opposites to drive the narrative forward, such as light vs dark. The document provides examples of videos that fit each category and discusses their characteristics.
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This document discusses various music artists and conventions in their music videos. It provides examples of Birdman rubbing his hands together in videos, Snoop Dogg smoking marijuana and making a movie about weed, and Eminem using fast-paced wordplay and aggression in his rapping style and videos. It also discusses how Rihanna, Katy Perry, Britney Spears, and Miley Cyrus use angles to promote their bodies in sexualized ways. Finally, it analyzes how some music videos like Eminem's "Stan" amplify and visualize the song lyrics, while Mark Ronson's "Stop Me" contradicts the violent lyrics with unrelated visuals.
Goodwin’s Theory
This document discusses Goodwin's theory and how it applies to analyzing the music video for "Invincible" by Griminal. Some key points:
1) The lyrics and visuals in the video strongly reinforce each other, with the visuals emphasizing what is described in the lyrics.
2) The video exhibits characteristics of grime and R&B genres, such as depicting the artist as sexy and smooth.
3) The narrative is linear, showing a relationship between two teenagers in a simple progression from one point to the next.
4) Analyzing music videos through Goodwin's theoretical framework provides insights that can help create more effective videos by strategically incorporating different elements.
Candy – Robbie Williams analysis
This document provides an analysis of the music video for Robbie Williams' song "Candy". It summarizes the following key points:
1) Robbie Williams plays a guardian angel role in the video, protecting a woman who thinks she can get everything she wants from men.
2) The video was intended to rebrand Robbie Williams' solo career after leaving Take That.
3) Several shots in the video link the provocative lyrics to visuals of men looking at the woman in a sexual way.
4) Robbie Williams wears pink and changes costumes throughout to represent different aspects of gender, class, and identity.
Music Video Analysis - Lana Del Rey
The video is a compilation of various clips including shots of the singer, news footage, and friends. It has a patriotic theme featuring the American flag and Hollywood sign. Visuals cut to the slow indie/pop song, often matching lyrics. Effects make clips appear old to fit the vintage genre associated with the artist. Close-ups of the singer and American settings promote her image according to music industry theories.
Andrew Goodwins - Genre Theory
1) Andrew Goodwin's music video theory outlines 5 key aspects: lyrics and video matching or contradicting to create meaning; beat and video synchronizing to engage viewers; genre conventions; artist promotion; and voyeurism.
2) Music videos like "Salt" by Bad Suns match lyrics and video scenes to reinforce the song's meaning while "Paralyzed" by Mystery Skulls syncs the beat to a basketball's bouncing.
3) Genres have styles - alternative videos use nonsensical images interpreted differently while rock videos typically feature live performances.
Music video research and intertextuality
An introduction into the genre of music videos, including a brief history, examination of past and modern day technical codes, and how modern day music videos all incorporate some form of intertextuality. Adapted and updated by alevelmedia.co.uk
Director Research
This document summarizes information about three music video directors - David Wilson, Alexandre Courtes, and Cameron Duddy - and discusses how their work is inspiring for creating a successful music video production. It provides details about some of their notable music videos and awards. It also reviews the Uses and Gratification theory and how it relates to interpreting media. The document concludes that combining images in a split screen like Courtes' "Go Up" video and including dancing scenes could help make the production successful, and filming authentic footage in America will help depict modern life in the country.
R&B Representation Within A Music Video
This document summarizes representations in music videos, specifically focusing on the R&B music video "The Boys" by Nicki Minaj featuring Cassie. It analyzes how the video portrays gender, ethnicity, and age. The video challenges stereotypes by having two female artists who portray power and confidence rather than being inferior to men. While Nicki Minaj and Cassie are depicted in revealing outfits and dancing closely at times, selling sex appeal to a male audience, the song's message is about women finding "boys" immature. The video also shows Cassie dressing in a masculine suit to further challenge stereotypes.
Colin Tilley
Colin Tilley is an award-winning music video director born in 1988 in California. He is known for directing videos for artists like Chris Brown, Justin Bieber, and Keri Hilson. Tilley's most frequent collaborator is Chris Brown, having directed over a dozen of his videos. Some of Tilley's most notable videos that have won awards include "Look at Me Now" by Chris Brown and "U Smile" by Justin Bieber. Tilley grew up influenced by artists like The Cataracs and found his niche directing music videos about 3 years ago.
Music Video Pitch
The document proposes a concept for a music video promoting a 17-year-old female pop artist. It discusses influences from other artists' music videos incorporating split screens, camera movements, and props. Three London locations are proposed- Clink Street for its narrow pathway, the Tate Modern for trees as a prop, and the London Eye for its iconic setting. Costumes aim to portray the artist as stylish yet ordinary to appeal to teenage girls. The record label EMI is proposed to promote the artist similarly to Gabrielle Aplin. Andrew Goodwin's view of music videos illustrating lyrics in a non-traditional narrative is referenced.
Mark romanek
Mark Romanek is an American filmmaker known for his work directing music videos and films. He has directed videos for major artists like Nine Inch Nails, Johnny Cash, Jay-Z, and Madonna. Some of his most famous videos include "Closer" by Nine Inch Nails and "Hurt" by Johnny Cash. He is praised for his gritty, realistic style seen in black-and-white videos that make audiences feel uncomfortable. Romanek also directed the 2002 film One Hour Photo starring Robin Williams. He is considered a pioneer in the music video industry known for his quirky and distinctive directorial style.
Parklife
The music video for Blur's song "Parklife" features actor Phil Daniels lip syncing the lyrics while driving around London. Though unconventional for a music video at the time, the abstract style fits with the Britpop genre. Various shots reference the lyrics, like a jogger mentioned in the words. While humorous, Daniels is the clear focus instead of the band. The upbeat tempo matches the fast-paced visuals, and colors occasionally sync with the music. The video parodies common music video tropes through exaggerated elements.
Music video types.
There are three main types of music videos: performance videos, narrative videos, and conceptual videos. Performance videos focus on showing the artist performing the song, narrative videos tell a story set to the music, and conceptual videos use poetic metaphors and symbols to convey a mood or feeling. Some videos combine elements, like performance videos that also include a conceptual element, telling a story through the artist's performance.
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Electro pop artists typically wear one of two types of costumes - bold, attention-grabbing outfits that match the visuals of their music videos, or more normal, conservative clothing. La Roux is an example of the former, wearing bright, unusual costumes in her "Bullet Proof" music video that matched the visuals and drew attention to her as the performer. In contrast, Owl City typically wears plain shirts and jeans in his videos, like in "Fireflies", with more understated costumes that don't draw focus from the music and imagery.
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This document summarizes and analyzes several music videos using concepts from film and media studies. It discusses how Sia's "Elastic Heart" video features a young dancer and older man in revealing costumes, which could be seen as sexualizing the minor. It also analyzes Robin Thicke's "Blurred Lines" and how it depicts stereotypical gender roles and objectifies women through Laura Mulvey's male gaze theory. Finally, it discusses Nicki Minaj's "Anaconda" video and how she portrays herself in a sexualized manner, which some feel reduces women's status but was likely intended to sell records given her fame and knowledge that sexual content performs well commercially.
Paramore
The music video for "Misery Business" by Paramore depicts a narrative involving a jealous girl causing destruction and being stereotypically horrible to the naive boy and lead singer, visually representing the song's lyrics. The video uses quick cuts and angle changes synchronized to the beat of the drums to keep up the fast pace of the alternative rock song. While including band performances, it also tells a story through its portrayal of typical American high school stereotypes and interactions between characters.
Music vid analysis
The music video for Nickelback's "Savin' Me" follows several conventions of rock music videos according to Andrew Goodwin's music video theory. It features shots of the band performing in a dark setting and tells a story that relates to the lyrics. The video also includes many close-ups of the lead singer as demanded by the record label. Nickelback uses consistent motifs across their videos, including plain clothing. Additionally, the video references the film "In Time" through its depiction of timers counting down above people's heads.
Music video analysis
The document analyzes characteristics of three music videos from different genres:
1) "Scenario" by A Tribe Called Quest demonstrates hip hop genre through costumes and graffiti backdrop. Lyrics and visuals are related as an artist punches the air during lyrics. Dancing relates music and visuals.
2) "You Give Me Something" by Jamiroquai shows close-ups characteristic of R&B genre. An artist bangs his chest matching lyrics. Dancing relates to the song. The artist is central, meeting record label demands.
3) "Just a Friend" by Biz Markie tells a narrative, clearly its genre. Lyrics of asking directions match visuals. Playing
Andrew Goodwin's Theory Research
Goodwin's theory proposes 8 key parts that can be applied to analyzing music videos: 1) links between lyrics and visuals, 2) links between music and visuals, 3) genre characteristics, 4) intertextual references, 5) notions of looking or eye candy, 6) voyeurism of looking into an artist's life, 7) demands of the record label, and 8) performance, narrative or concept-based styles. The document provides examples of how music videos by The Script, Pixie Lott, Demi Lovato, Eminem, Foo Fighters and Green Day demonstrate these different elements of Goodwin's theory.
Charatcers powerpoint new
The document discusses the actors, costumes, and location for a music video. It introduces four actors who will play bassist, singer, guitarist, and drummer. Each actor is described and their costume presented. Mackenzie Kidwai will play bassist in all black clothes. Warren Jeffery's will be the lead singer in a band shirt and jeans. Alfie Millar will be guitarist wearing branded shoes and clothes. Alex Habergahm will be drummer in labeled clothing. The video will be filmed at 6 Form Studio for its blank background and indoor space for the drum kit.
Representation within music videos
This document discusses different types of representations commonly seen in music videos, including locations, gender, age, costume, class, and ethnicity. Locations like London, Miami, and Ibiza are often depicted in stereotypical ways based on their climates and reputations. Gender, age, and ethnicity stereotypes also frequently appear in music videos. Class is commonly represented through displays of wealth or poverty. Costumes usually reflect the genre and location of each video.
Representation of Pop genre
The document compares music videos from the 1980s and 2000s to show how the pop genre has evolved. Videos from the 1980s like "Girls Just Want to Have Fun" tended to have clear linear narratives that directly reflected the song's message. In contrast, modern videos like Rihanna's "Umbrella" are more complex, symbolic and less directly connected to the lyrics. Sexuality is also more explicitly depicted now than in the past. Gender representations have changed, with men less frequently objectified today. Overall, the document shows that modern pop videos prioritize visual style over clear messaging and are more provocative than videos from the 1980s.
Goodwin theory
1. Music videos demonstrate genre characteristics through elements like stage performances in metal videos, dance routines in hip hop videos, and aspirations portrayed in hip hop videos.
2. The relationship between lyrics and visuals can be illustrative, amplifying, or contradictory. Illustrative visuals simply demonstrate the lyrics, while amplifying visuals enhance the lyrics and contradictory visuals are random compared to the lyrics.
3. Many music videos contain intertextual references to other music videos, films, and TV shows through clips or stylistic influences.
Generic
Mariah Carey is a 43-year-old American artist who was signed to a major record label in 1990. She idolizes Marilyn Monroe and often wears revealing, glamorous outfits in the style of Monroe. The music video for her song "We Belong Together" features her wearing sexy clothes in a mansion and includes scenes of her with two famous actors. The high production quality video was directed by a famous film director.
Music video analysis
The document provides a summary of 7 key ideas from Andrew Goodwin's analysis of music videos:
1) Music videos demonstrate genre characteristics like stage performances or dance routines.
2) There is typically a relationship between lyrics and visuals, with lyrics represented through images.
3) The music and visuals usually have a reflective relationship where one mirrors the tone of the other.
4) Record labels often demand close-ups of artists and artists may develop recurring visual motifs.
5) Videos frequently reference looking through screens/mirrors and treat female bodies voyeuristically.
6) Artists continue visual styles across multiple videos.
7) Videos commonly make intertextual references to other media like films or
Costumes presentation
Savannah Feeley will wear jeans, a checkered shirt, and white Converse pumps to achieve a casual, everyday look. The clothing is meant to be relatable to the audience.
Liam Hemmings, the artist, will wear a Nirvana band t-shirt, black jeans, and dark New Balance trainers. The clothing reflects the somber mood of the video and matches the casual atmosphere. The band t-shirt and popular clothing brands make the outfits relatable to the target audience.
Costumes presentation
Savannah Feeley will wear jeans, a checkered shirt, and white Converse pumps to achieve a casual, everyday look. The clothing is meant to be relatable to the audience.
Liam Hemmings, the artist, will wear a Nirvana band t-shirt, black jeans, and dark New Balance trainers. The clothing reflects the somber mood of the music video and matches the casual atmosphere. The band t-shirt and popular clothing brands make the outfits relatable to the target audience.
Genre Analysis pop
This document discusses conventions commonly found in pop music videos. It provides examples from several pop music videos to illustrate these conventions. Specifically, it notes that pop music videos often feature attractive boy bands or girl bands appealing to teenage audiences, include a love interest or relationship storyline, use high-key lighting and take place in luxurious locations like mansions or beaches. The document analyzes screenshots from videos by artists like Katy Perry, One Direction and Taylor Swift to show how they employ conventions like romantic narratives, fashionable clothing, scenic outdoor locations and lighting that enhances joyful moods.
genre analysis pop
This document discusses conventions commonly found in pop music videos. It provides examples from several pop music videos to illustrate these conventions. Specifically, it notes that pop music videos often feature attractive boy bands or girl bands appealing to teenage audiences, include a love interest or relationship storyline, use high-key lighting and take place in luxurious locations like mansions or beaches. The document analyzes screenshots from videos by artists like Katy Perry, One Direction and Taylor Swift to show how they employ conventions like romantic narratives, fashionable clothing, scenic outdoor locations and lighting that enhances joyful moods.
Codes and conventions of rap videos
Rap music videos often follow certain codes and conventions regarding their content and style. Lyrics typically tell a story about the artist's struggles or life experiences. Videos commonly feature props representing money, luxury items, and sexuality to portray wealth and attract male audiences. Settings are usually run-down neighborhoods to show the artist's origins but also wealth through expensive props. Camerawork is dynamic with quick cuts that match the fast pace of rap music. Mise-en-scene elements like clothing, jewelry, and lighting further emphasize themes of wealth, crime, and mystery through expensive but dark stylistic choices.
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More from Ryan Campbell
Evaluation Question 2
The combination of the main and ancillary products is effective. The Digipak and magazine advertisement use the same black and white color scheme and fonts, allowing an immediate connection between the two. While the music video's narrative focus does not directly relate to the print advertisements, creating synergy between the Digipak and magazine builds a clear and distinctive link between the ancillary tasks.
Evaluation Question 1
The document discusses how the music video challenges some conventions while following others. It challenges conventions like lip syncing by showing the band recording instead of performing, and direct address by not having characters look at the camera. It follows conventions like synchronizing editing to the song pace and matching visuals to lyrics. The document also discusses how the digipak and magazine ad challenge and follow conventions, like the digipak showing both direct and indirect character looks at the camera, and the ad creating synergy between products through shared design elements.
Evaluation Question 4
The document discusses the use of various media technologies throughout the research, planning, construction, and evaluation stages of a project. Prezi and Slideshare were used to present audience feedback and findings from research. YouTube and Facebook were used to research real media products and gain insights into audience preferences. Genius and Microsoft Word supported the planning process by providing song lyrics and a shot list template. SerifMoviePlus, an iPhone, Canon DSLR, and Olympus film camera were used for video and image production. Camera Raw and Photoshop allowed for image manipulation. Keynote, Slideshare, and Blogger supported the evaluation presentations and showcasing of the overall process.
Star theory
Richard Dyer's Star Theory suggests that public personas of artists can be understood as constructions, commodities, or ideologies. As constructions, stars are artificially crafted images intended to gain attention rather than representing the actual person. As commodities, stars are created to generate revenue through merchandise, sponsorships, and other business ventures. As ideologies, some stars embody and promote wider social movements or ideas through their influence and messaging.
Magazine adverts conventions
This document analyzes conventions used in magazine advertisements for music albums. It discusses three examples of advertisements and common elements they contain. Most advertisements prominently display the artist and album name in large text to identify the main subject. They also typically show the album cover art, list included tracks, and provide ordering/purchase options and release date or status. Including popular singles helps potential buyers recognize the artist. Website links offer additional promotional information for interested audiences.
Synergy between digipak and music vid pwp
The document discusses synergy between the music video for Kanye West's "Stronger" and its album cover. Specifically, it notes that the glasses worn by Kanye in the music video also appear on the cover being worn by a bear. Additionally, the iconic Daft Punk helmet that features prominently in the music video is depicted next to the bear on the cover. The futuristic setting of the music video also loosely relates to the space background of the song's cover, tying into the influence of Daft Punk on the song.
Camera in music video
The document analyzes the camera work in three music videos:
1) Shawn Mendes' "Show You" uses a single continuous shot throughout the entire video, keeping the camera focused on the artist to maintain audience interest.
2) Katy Perry's "Dark Horse" employs various camera angles like long shots and bird's eye views to showcase the large Egyptian-themed setting and highlight important parts of the video.
3) Rihanna's "Wild Thoughts" contrasts mid shots with close ups to show Rihanna's changing emotions as her outfits and makeup also change throughout the video. Camera placement is used to focus on her unique looks and direct interactions with the camera.
Location in music vid pwp
The document discusses and analyzes the locations used in three music videos and how they relate to the songs.
The Desiigner "Outlet" video was filmed at Manchester United's Old Trafford stadium at night, giving it a dark atmosphere and allowing promotion of the team's new kit.
The Rae Sremmurd "Swang" video was unexpectedly filmed on a golf course, merging the uptight nature of golf with the artist's freestyle in an ironic way.
The Louis Tomlinson "Back to You" video was filmed in his hometown of Doncaster, England, tying into the song's lyrics about always returning home and showing his pride for where he came from.
Lighting in music video
The document summarizes the lighting techniques used in three different music videos. Katy Perry's "California Girls" uses warm, vibrant colors to portray a happy message for its teenage audience. Linkin Park's "Numb" employs darker lighting to match the feel of the song and show the girl's emotions of not fitting in. Birdy's "1901" features a mixture of natural and high-key lighting to create a calmer sense that represents the song and shows the artist's originality through the lighting.
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Costume in music video
- 1. Costume in Music Video Ryan Campbell
- 2. Fifth Harmony - Work From Home The costumes in the music video shown in the top image show what some people might say a stereotypical outfit for a male as they are in construction clothing. This ‘stereotypical’ outfit is contrasted by the fact that Fifth Harmony are also wearing construction clothing. However, they are dressed in a much more seductive manner than the males. It could be said that the male characters in this video are being objectified and this is suggested by the fact that they are dressed in very few clothes and the majority of them are topless. The fact that both the band and the males are dressed in a seductive way shows that there is an aspect of the male gaze which is on show but there is also something for the female audience to look at. The way that the artists are dressed is common in music videos as they want to look good for their audience. The male gaze is often used to attract a wider audience and make the video bold to make people talk about it. Normally in a music video it is either one gender that is represented sexually. However, in this music video, both genders are represented sexually through costume. Costume allows for representation to become clear in video without having to even listen to the words. You can often work out the object and the subject of the song without having to listen to the song when the music video looks like this where one or both genders are represented sexually.
- 3. Macklemore & Ryan Lewis - Thrift Shop The comedic effect that costume creates in this music video is done very creatively in the way that everyone in the video is wearing bold and vibrant outfits that are sold in thrift shops in America. In the song Macklemore lists the things he has bought and continues to wear those things throughout the video. What is so unique to this video is how easily relatable it is to the audience. Everyone can tell stories about what they have bought from thrift shops and the deals they have got. While watching this video the audience can look at the clothes that the people are wearing and think to themselves that they once bought something like that. Macklemore’s ability to create a song about something that is so relatable to every day people is very unique and he compliments the song with an array of questionable outfits that have been bought at a very cheap price. The large fur coat that Macklemore wears is very symbolic and immediately establishes him as the main character in the video. The fur coat is so noticeable and is often represents wealth and importance although it is clear to see that in this video it is used in a comedic manner and it is a bold item of clothing that he bought for cheap. Overall, this music video uses bold costumes to have a unique effect on the audience as they can very much relate to the lyrics of the song and the clothes they wear.
- 4. Drake - Started From The Bottom This song uses 3 main outfits to showcase Drake’s progression throughout the years. These scale from the beginning of the video where Drake is wearing his work clothes for a department store to the highest fashion for rappers as he wears all black clothing with gold chains. The outfits he wears suggest the point in life where he is at. The 3 different costumes represent different things. The work clothes represent a possible lower class as his work colleagues are all in the same outfit. It also represents a lack of individuality as the same outfit means that Drake cannot be himself in this controlled environment. This heavily contrasts to the two other outfits where the outfits are clearly chosen by himself as he is rich enough to wear what he wants to wear. The gold chains are incredibly synonymous with rap artists and this music video is no different as there are 2 occasions where Drake is wearing gold chains to symbolise his wealth and importance. The song tells the story of how Drake has progressed to where he is now as well as what he experienced when he was at the bottom. His outfits represent a different point in his life from when he had nothing to where he is now one of the most successful artists in the world.