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Digital Storytelling and New Media
Story Maps for Technical, Scientific, and Business Communication
Presentation by: Dr. Susan Rauch
March 3, 2017
What is…
Digital Storytelling
Using digital media or tools
to tell a story or narrative.
New Media
Highly interactive digital technology
e.g. blogs, websites, social media,
mobile apps
Interactive Digital Narrative (IDN) Theory
Connects artistic vision and storytelling with digital technology from
artifact to categorizations. Applies spatial and comparative mappings
(Helmut Koenitz).
Story maps simplify the
storytelling process
Uses principles of information
and multimodal design to
make complex information
more usable, easy to
understand.
Why Story Maps?
Interactive Visual Tools for
project management, analysis,
decision support, modeling,
situational awareness, and
communication.
Combines authoritative maps
with narrative text, images, and
multimedia content to tell a
story.
Engages readers to participate
in the story.
Not just for technical and
scientific communication.
What are Story Maps?
mHealth/eHealth
Engineering FinanceEnvironmental Community
Global Sustainability
Create reports, training materials, presentations, instructional guides,
journey maps, literary and historical narratives.
Historical Archive
Where are Story Maps Used?
Journey and User Maps
OTHER TYPES OF STORY MAPS
Literary Journey: Interactive
GIS/Timeline
Graphical representations of an
event or process by displaying items
sequentially along a line.
Literature - interactive strategy for
identifying story schema and
grammar. (Dimino et al. 1990; Howard
1989)
Arranges user stories to help
understand functionality and
accessibility.
02 Digital Story Maps | ENVIRONMENTAL
How Are Story Maps Created?
Digital tools used for composing and design
Edit
Unnecessary
Detail
Story Maps
Creative
Process
Strive
for clarity
Consider UX
Accessible
Language
Avoid
Jargon
Excess hyperlinks
that detract
from navigation
Strive for
Simplicity
Legends
Pop-ups,
Symbols
Semiotics
Connect to
Audience
01 Information Design Sources: Duarte Slidedocs
Tell a Visual
Story
INFORMATION DESIGN
Make complex, densely written
information more interesting
Use data visualizations, map plotting,
“call outs,” legends, and pop-ups.
HOW INFORMATION DESIGN IS EFFECTIVE IN STORY MAPPING
• Chunking the text by topic
• Displaying it in a visually interesting way
• Annotate maps with call outs, pop-ups, and data visualizations
REVISION ANALYSIS: How to apply story board and information design
concepts
BEFORE AFTER
APPLYING GOOD INFORMATION DESIGN PRINCIPLES
Types of Student Projects and Learning Outcomes
for Digital Storytelling
• Community Engagement/Service Learning: Community
and/or Cultural Narratives
• Multimodal Scientific and Technical Writing: Reports and
Presentations
• Literary Journey Mapping: Non-fiction literary works.
Timeline of places and events.
• Instructional or Procedural Materials: Digital composing
and information design
• History: Multimedia archive, oral history, journey timeline
of people, places, events, and times
How will you tell “your” story?
QUESTIONS?
SOURCES CONSULTED
• ArcGIS Story Maps.
• ESRI News and Publications online.
• Dimino, Joseph, et al. "Story grammar: An approach for promoting at-risk secondary students' comprehension of literature."
The Elementary School Journal 91.1 (1990): 19-32.
• Gadoloua, Eleni, et al. "Storytelling, Spatial Standards and Cultural Heritage Management." Proceedings of 13th AGILE
International Conference on Geographic Information Science, Geospatial Thinking, Guimaraes, Portugal. 2010
• Gardill, M. Cathleen, and Asha K. Jitendra. "Advanced story map instruction: Effects on the reading comprehension of students
with learning disabilities." The Journal of Special Education 33.1 (1999): 2-17.
• Johnston, Kevin, et al. Using ArcGIS geostatistical analyst. Vol. 380. Redlands: Esri, 2001.
• Howard, Ronald A. "Knowledge maps." Management science 35.8 (1989): 903-922.
• Koenitz, Hartmut. "Towards a theoretical framework for interactive digital narrative." Joint International Conference on
Interactive Digital Storytelling. Springer Berlin Heidelberg, 2010.
• Koenitz et al. …Mapping the Evolving Space of Interactive Digital Narrative-From Artifacts to Categorizations.
• - ICIDS, 2013
• Koenitz et al. …Towards a unified theory for interactive digital storytelling-classifying artifacts: a workshop at ICIDS 2011
International Conference on Interactive Digital …, 2011.
• Koenitz, Helmut. Koenitz et al. Interactive Digital Narrative: History, Theory and Practice 2015
• McMahon, Mary, and Wendy Patton. "The systems theory framework A conceptual and practical map for story telling in
career." Career Counselling: Constructivist Approaches 2006 (2016): 2014.
• Thieler, E. Robert, et al. The Digital Shoreline Analysis System (DSAS) version 4.0-an ArcGIS extension for calculating shoreline
change. No. 2008-1278. US Geological Survey, 2009. https://pubs.er.usgs.gov/publication/ofr20081278
• Ureda, John R., et al. "Abstract A38: Participatory cancer education through illustrated story maps to address cancer health
disparities." (2016): A38-A38.
• Wong, W. S. D., and Jay Lee. Statistical analysis of geographic information with ArcView GIS and ArcGIS. Wiley, 2005.

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Lecture: Digital Storytelling and New Media Design

  • 1. Digital Storytelling and New Media Story Maps for Technical, Scientific, and Business Communication Presentation by: Dr. Susan Rauch March 3, 2017
  • 2. What is… Digital Storytelling Using digital media or tools to tell a story or narrative. New Media Highly interactive digital technology e.g. blogs, websites, social media, mobile apps Interactive Digital Narrative (IDN) Theory Connects artistic vision and storytelling with digital technology from artifact to categorizations. Applies spatial and comparative mappings (Helmut Koenitz).
  • 3.
  • 4. Story maps simplify the storytelling process Uses principles of information and multimodal design to make complex information more usable, easy to understand. Why Story Maps?
  • 5. Interactive Visual Tools for project management, analysis, decision support, modeling, situational awareness, and communication. Combines authoritative maps with narrative text, images, and multimedia content to tell a story. Engages readers to participate in the story. Not just for technical and scientific communication. What are Story Maps?
  • 6. mHealth/eHealth Engineering FinanceEnvironmental Community Global Sustainability Create reports, training materials, presentations, instructional guides, journey maps, literary and historical narratives. Historical Archive Where are Story Maps Used?
  • 7. Journey and User Maps OTHER TYPES OF STORY MAPS Literary Journey: Interactive GIS/Timeline Graphical representations of an event or process by displaying items sequentially along a line. Literature - interactive strategy for identifying story schema and grammar. (Dimino et al. 1990; Howard 1989) Arranges user stories to help understand functionality and accessibility.
  • 8. 02 Digital Story Maps | ENVIRONMENTAL
  • 9. How Are Story Maps Created? Digital tools used for composing and design
  • 10. Edit Unnecessary Detail Story Maps Creative Process Strive for clarity Consider UX Accessible Language Avoid Jargon Excess hyperlinks that detract from navigation Strive for Simplicity Legends Pop-ups, Symbols Semiotics Connect to Audience
  • 11. 01 Information Design Sources: Duarte Slidedocs Tell a Visual Story INFORMATION DESIGN Make complex, densely written information more interesting Use data visualizations, map plotting, “call outs,” legends, and pop-ups.
  • 12. HOW INFORMATION DESIGN IS EFFECTIVE IN STORY MAPPING • Chunking the text by topic • Displaying it in a visually interesting way • Annotate maps with call outs, pop-ups, and data visualizations
  • 13. REVISION ANALYSIS: How to apply story board and information design concepts
  • 14. BEFORE AFTER APPLYING GOOD INFORMATION DESIGN PRINCIPLES
  • 15. Types of Student Projects and Learning Outcomes for Digital Storytelling • Community Engagement/Service Learning: Community and/or Cultural Narratives • Multimodal Scientific and Technical Writing: Reports and Presentations • Literary Journey Mapping: Non-fiction literary works. Timeline of places and events. • Instructional or Procedural Materials: Digital composing and information design • History: Multimedia archive, oral history, journey timeline of people, places, events, and times
  • 16. How will you tell “your” story? QUESTIONS?
  • 17. SOURCES CONSULTED • ArcGIS Story Maps. • ESRI News and Publications online. • Dimino, Joseph, et al. "Story grammar: An approach for promoting at-risk secondary students' comprehension of literature." The Elementary School Journal 91.1 (1990): 19-32. • Gadoloua, Eleni, et al. "Storytelling, Spatial Standards and Cultural Heritage Management." Proceedings of 13th AGILE International Conference on Geographic Information Science, Geospatial Thinking, Guimaraes, Portugal. 2010 • Gardill, M. Cathleen, and Asha K. Jitendra. "Advanced story map instruction: Effects on the reading comprehension of students with learning disabilities." The Journal of Special Education 33.1 (1999): 2-17. • Johnston, Kevin, et al. Using ArcGIS geostatistical analyst. Vol. 380. Redlands: Esri, 2001. • Howard, Ronald A. "Knowledge maps." Management science 35.8 (1989): 903-922. • Koenitz, Hartmut. "Towards a theoretical framework for interactive digital narrative." Joint International Conference on Interactive Digital Storytelling. Springer Berlin Heidelberg, 2010. • Koenitz et al. …Mapping the Evolving Space of Interactive Digital Narrative-From Artifacts to Categorizations. • - ICIDS, 2013 • Koenitz et al. …Towards a unified theory for interactive digital storytelling-classifying artifacts: a workshop at ICIDS 2011 International Conference on Interactive Digital …, 2011. • Koenitz, Helmut. Koenitz et al. Interactive Digital Narrative: History, Theory and Practice 2015 • McMahon, Mary, and Wendy Patton. "The systems theory framework A conceptual and practical map for story telling in career." Career Counselling: Constructivist Approaches 2006 (2016): 2014. • Thieler, E. Robert, et al. The Digital Shoreline Analysis System (DSAS) version 4.0-an ArcGIS extension for calculating shoreline change. No. 2008-1278. US Geological Survey, 2009. https://pubs.er.usgs.gov/publication/ofr20081278 • Ureda, John R., et al. "Abstract A38: Participatory cancer education through illustrated story maps to address cancer health disparities." (2016): A38-A38. • Wong, W. S. D., and Jay Lee. Statistical analysis of geographic information with ArcView GIS and ArcGIS. Wiley, 2005.

Editor's Notes

  1. Story maps are knowledge maps that bridge the gap between business and information technology – a powerful tool for CIOs in implementing knowledge management in their organizations. A story map is also a good tool for reading comprehension. For example, in Literature a story map may help young readers identify and recall a story’s structure
  2. Digital stories can be instructional, technical, persuasive, historical, or reflective. Very easily processed, stored, transformed, retrieved, hyper-linked and. . .easily searched for and accessed.” ~Robert Logan Understanding New Media
  3. Story maps have been around for a long time, but primarily as geographic information systems. While the story map runs on a GIS platform, story maps are being used as tools for professional and technical communication especially in the scientific and health communities. e.g. analytical report, project planning.    Story Maps are web tools that makes it possible to tell a story, present results or monitoring of a project based on authoritative maps by bringing together images, narrative text, and multimedia content. This tool can be used to create annual reports, for trainings, team presentations, promoting events, etc. Story maps are visual tools for management, analysis, decision support, modeling, situational awareness, and professional communication.
  4. Why Story Maps? Simplification is critical in the development of digital new media applications because digital technologies contribute to scarcity of human attention which affects critical thinking skills. People consume your information better when it is broken into smaller, more visual chunks. It is also a practical alternative to professional design software. Attention spans are short in the digital age of new media. ▶︎ To graphically tell stories through maps. ▶︎ Inform, share, sensitize, and mobilize using narrative text and images. ▶︎ To provide a multimodal, interactive visual tool that is accessible and integrates various formats and multimedia content (maps, text, photos, video, etc.) ▶︎ Experience capitalization expressed in a simple, dynamic, visual and interactive manner. A primary innovator of the Story Map as a business tool is Allen Carroll. Carroll was formerly Executive Vice President and Chief Cartographer at National Geographic Maps, eventually becoming arcGIS'  Online Content Program Manager at Esri. The following is an excerpt from a 2011 interview with Carroll for the Etsi Insider 
  5. Not just scientific and technical. Innovator Allen Carroll https://learn.arcgis.com/en/arcgis-book/chapter3/
  6. Story Maps in professional industries e.g. technical and scientific communication, relate to current issues e.g. environment, community, economy, unemployment, sustainability, agriculture, healthcare, etc. This tool can be used to create annual reports, for trainings, team presentations, promoting events, etc. In medical, story maps are being used as llustrated story maps to address cancer health disparities ( Due to the continuing changes in the Internet, cloud computing, mobile and tablet platforms, and to constant improvements in the software itself, we can now put the power of GIS into the hands of managers, CEOs, reporters, school kids—everyone. The goal of the Story Maps effort is to prove that point, and to enable thousands of GIS users to tell their own stories. A visual tool for management, analysis, decision support, modeling, situational awareness, and communication. own stories. Combines authoritative maps with narrative text, images, and multimedia content. What’s cool about story maps? "Story maps can be made for a wide variety of subjects. Anything that you can show on a map can be the subject of a story map! You may want to tell a personal story about a trip or a place you love. Or you may want to tell a story for the agency or organization you work for to showcase plans and projects, to engage supporters and stakeholders, to promote a city or region, and so forth. It's all about getting your message across in a compelling way.“ ~arGIS FAQs
  7. user story map arranges user stories into a useful model to help understand the functionality of the system, identify holes and omissions in your backlog, and effectively plan holistic releases that deliver value to users and business with each release (from Jeff Patton's The New User Story Backlog Is a Map).
  8. The Story Map Journal℠ is ideal when you want to combine narrative text with maps and other embedded content. A Map Journal contains entries, or sections, that users simply scroll through. Each section in a Map Journal has an associated map, image, video or web page. Actions can also be defined in journal sections so that, for example, clicking a word automatically zooms the section’s map to a particular location. BUILD A MAP JOURNAL Story Maps Journal: https://storymaps.arcgis.com/en/app-list/map-journal/gallery/#s=0&md=storymaps-apps:map-journal
  9. Which would you rather read? Use good design principles for multimodal texts by chunking the text by topic and displaying it in a visually interesting way can entice students to dive in. This is a technique introduced by Nancy Duarte through a SlideDoc, which uses PPT presentation tools to design a book-like presentation that can be viewed in Slideshare. As you can see in this scientific report, Slidedoc is a great tool to also create a report and tell a visual story through the use of data visualizations, graphics, and images. This is a scientific report about the Sun. Duarte uses her Slidedoc principles and converts the the densely written text information into a more visually appealing presentation using colors, images, and data visualizations.   Data plots converted to a more visually appealing image. People consume your information better when it is broken into smaller, more visual chunks. It is also a practical alternative to professional design software.
  10. Revision Activity On the left is a NOAA Hilo, Hawai'i First Observing Station Information report.  On the upper right are some maps and data visualization tools you could use to create a story map. On the lower right is an example of how you might organize and write your content.   Looking at the densely written report, how would your revise or convert this report into a digital story? Would you use the arcGIS online template for a Story Map? or a digital SlideDoc  pamphlet shared in Slideshare? (see below example of a SlideDoc conversion)   Consider using multimodal communication in your story. Data Visualizations Images and Maps Interactive Videos Podcasts