A personal stream of consciousness in 60 slides: from Physical to Digital and beyond, encompassing themes like culture dualisms, value chains and workflows, challenges, opportunities and other topics, to suggest a rich design space.

1. DESIGN CHALLENGES, CONTENT
AND MEDIA TOOLS FOR
CULTURAL HERITAGE
A PERSONAL STREAM OF CONSCIOUSNESS IN 60 SLIDES
#InnoDevTalk series, 12/2014
Mario Chiesa

3. culture
delight

4. What is culture?
+ what Greeks called paideia
+ what Latins called humanitas
>> education due to the "fine arts"
>> instrument for renewal of social and
individual life (Age of Reason)

5. Culture in the social sense
>> all the knowledge, beliefs, fantasies, ideologies,
symbols, norms, values, etc. that result in patterns
and techniques of activity typical of any society
>> In synthesis:
techniques and symbolic forms

6. Cultural resources dualisms
>> the encyclopedia and the library
on one side,
>> the museum on the other
>> in the digital:
virtual museums and digital libraries

7. Dualism #1
Museums
-
Libraries

8. Libraries
Borges’s library of Babel

9. Libraries
Google NC Data Center

10. Encyclopedies
Encyclopedie de Diderot et d'Alembert

11. Encyclopedies
Wikipedia

12. Dualism #2
Preservation
vs
Dissemination

13. Preservation

14. Dissemination

15. Engagement

16. Dualism #3
Tangible heritage
vs
Intangible heritage

17. Collections
Wunderkammer - Cabinets of curiosities

18. Museums + Monuments
British Museum

19. Events and traditions
Ivrea’s carnival - Battle of the Oranges

20. Performing arts
Festivals, gatherings, rituals, etc.

21. Dualism #4
Physical
vs
Digital

22. Physical vs Digital
With the digitalization we overcome
limits and constrains due to the
• the physicality of objects
• spatial and temporal (presence)
• preservation vs dissemination

23. Digitalization
2D and 3D scanning, other recordings

24. Processing
data mesh, modelling,

25. Physical vs Digital
«digital master» Data architecture
Digitalization Processing
A value chain
Distribution
and fruition
Integration Use
and reuse
Data
management
‘Native’ digital content
3D CAD
OCR
Metadata
Authoring Web and apps
Integration AR / VR

26. Digitalization
“The Digital Master“
“The digital equivalent”

27. Digitalization
Fidelity
?

28. Fidelity

29. Fidelity

30. Fidelity

31. Fidelity

32. Fidelity

33. Digital fidelity
“The Digital Master“:
• 2D and 3D scanning
• Chemical and physical data
• Type and quality of the master from:
• Kind of object
• SoA for acquisition
• Economic constrains

34. Data preservation
Data non-readable for:
• Physical support deterioration
• Readers not (more) functioning
• Proprietary or undocumented
formats or codecs
• Undocumented business logic
• Countermeasures:
• Smart maintenance
• «Long term»

35. Representability
• “The digital equivalent”
• Characteristic of the object to digitize
• Availability of technology
• Grade of fidelity of representation
• Media
• Media Constrains
• Resolution, computational power, etc.
• CommConstrains
• Bandwith, latency, connectivity, etc.

36. Usability
• Usability + Engagement
• Usability vs representability
• The digital equivalent as representation
• faithful r. of a physical and/or real counterpart
• of an onthologic reality (not current,
controversial, etc.)
• Usability can be a priority
In an immersive environment, fluidity of movements is more important than
resolution

37. Controversial

38. Edutainment
• Playful experience
• dissemination
• tourism/ education
• Philological approach
• Scientific and historical strictness
• Professionals and experts
• “Gamification” e “Digital natives”
• Educational approach
• Interactivity

39. Storytelling

40. Interactivity
• Critical factor
• Limits of the interactive capabilities of platforms:
• Due to UI metaphors and paradigms
• Incompatible requirements and constrains
• Opportunities for tech developments

41. Tech convergence
• Need to stay connected to the SoA
• Mobile devices with desktop performance
• Ubiquitous connectivity
• Internet of Things / Internet of Data
• Online and onsite, locative media
• Local context, personal fruitions,
‘social’ meanings

42. Convergence

43. Evolution

44. ICT tools
• Data architectures
• Standards (Dublin Core e MAG)
• Digital archives (SQL, NoSQL)
• Use and reuse of content
• UGC - User Generated Content
• Web e social web
• CMS

45. Findability
• Attributes
• Metadata
• Relationships
• ‘Social’ activities
• Discussions
• Sharing
• Tag
• “Spime” concept by Bruce Sterling
applied to cultural heritage

46. Bruce Sterling

47. Physical vs Digital
«digital master» Data architecture
Digitalization Processing
A workflow
Distribution
and fruition
Integration Use
and reuse
Data
management
‘Native’ digital content
3D CAD
OCR
Metadata
Authoring Web and apps
Integration AR / VR

48. Challenges #1
• Extension of representability
• Involvement of other senses
• Representability of other attributes

49. Challenges #2
• More interactivity
• New interaction metaphors and paradigms,
new visualizations
• Better performances

50. Opportunities #1
• Huge design space
• New models for fruition and interaction
• New models for museums and libraries
• New roles: ‘Enablers’ vs tech experts

51. Opportunities #2
• New roles: ‘Enablers’ vs tech experts
• Interdisciplinarity required to understand:
• Social role and educational values
• Tech implications and consequences

52. Design space
where’s the new frontier?
just a sample…

57. Everything
I saw the Aleph from every point and angle,
and in the Aleph I saw the earth and in the earth
the Aleph and in the Aleph the earth...

58. From anytime

59. Forever

60. Change scope
Change timescale
Change size
Design space
where’s the new frontier?
Change perspective
Change role
Change mindset

61. Your choice ?

62. CONTATTI
Mario Chiesa
Head of Creativity and Design Innovation Unit
Innovation Development Area
chiesa@ismb.it
@tangiblemind
www.ismb.it