6. Emphasis
• Stressing a word or group of
words. Font size, style.
• Visuals that add emphasis to
text
• How spatial arrangements play a
role in receiving information.
9. Organization/Balance
• Arrangement of content
• Uses a grid system for layout
of content
• Use Levels of Headings for
hierarchy of ideas
• Also incorporates Emphasis
10. BEFORE AFTER
Colorful and broken into smaller, more
digestible, visual chunks of information.
Document design dull and dense. May
affect the comprehension of subject matter.
Organization
Sources: Duarte Slidedocs
11. Alignment
• How things line up and
are grouped on a page
• Controls how our eyes
move across the page
12. Proximity
• Closeness in space.
• Grouping of elements
• Relationships created by
spacing between
elements (words, images)
17. References
• Arola, K. L., Ball, C. E., & Sheppard, J. (2014). Writer/Designer: A Guide to
Making Multimodal Projects.
• Duarte, N. (2014) Slidedocs.
• Gurak, L. J., & Lannon, J. M. (2012). Strategies for Technical
Communication in the Workplace. Pearson Higher Ed.
• Johnson-Sheehan, R. (2005). Technical Communication Today.
• Wijaya, H. (2016) “20 Creative Invoice & Proposal Template Designs.”