Off-page optimization involves getting quality inbound links from other sites according to search engine guidelines. It focuses on different types of links and their properties and value, such as whether they are followed or no-followed. An important part of off-page optimization is defining a link building strategy that focuses on obtaining relevant, high-quality links from sites like directories, blogs, forums and articles to improve search engine rankings.

1. Search Engine Optimization
(SEO)
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Lecture – 7: Off-Page Optimization
• What involves into Off-Page Optimization?
• What are Link Types?
• Link Properties and Value
• How to Get Quality Links?
• Link Building Strategy
• Summary
“It is a dangerous thing to think we know everything.”
-Jack Kuehler

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What involves into Off-Page Optimization?
• Off-Page Optimization involves everything
about inbound/outbound links.
• Links should be according to the Search
Engine Guidelines.
• Do you remember Search Engine Ranking
Factors?
• What are Search Engine Guidelines for
Links?
• Do you find any On-Page Optimization
concerns in Off-Page Optimization?

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What are Link Types?
• What is a Link? (the hard fact…)
• Does any other type of the links
exists?
• What about Textual and Non-Textual
links?

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Link Properties and Value
• What property we are interested in?
• What sort of the value?
• Markup Attributes
• SEO Characteristics of Link Involve:
• Followed
• No-Followed
• SEO Value of Link Involves:
• Anchor Text
• Authority
• It’s all about Link Quality!

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How to Get Quality Links?
• How we define Quality?
• Any Search Engine Ranking Factors
comes here?
• So, what is the Link Quality?
• Let us consider:
• Relevance
• Ranks
• PageRank
• Authority
• Etc.
• Any Platform that adheres quality,
opt for that.

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Link Building Strategy
• Defining a roadmap for getting
inbound links.
• Yes, get the quality and quantity.
• The most important question is
missing so far!
• We can go with:
• Directories
• Blogs
• Forums
• Articles
• PR
• Social Stuff
• Etc.

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Summary
• Off-page optimization is about outside concerns a website according to
search engines guidelines.
• The main concerns is about inbound links while keeping focus on type of
the link and different other aspects.
• Knowing about link attributes and value concerns helps in effective off-
page optimization.
• Off-page is more about quality back links, the more quality the better
results.
• So, defining an appropriate off-page strategy is an other key to success
that includes how you are going to build links.