Keyword Research And Analysis

1. Search Engine Optimization
(SEO)
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Lecture – 4: Keyword Research and Analysis
• What is a Keyword?
• What is Keyword Research and Analysis?
• Why Keyword Research is Important?
• How to do Keywords Research and Analysis?
• How to Select Keywords?
• Keyword Research Using Keyword Tools
• Summary
“It is a dangerous thing to think we know everything.”
-Jack Kuehler

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Getting Familiar…
• Did you search your Name in Google?
• How we make a search?
• Which factors are concerned?
• What is Niche?
• Can we modal user behavior?
Keyword Research is Important and Crucial,
wrong keywords can get your efforts dump!

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What is a Keyword?
• Can we define a Keyword(s)?
• The specific word and/or different
combination of words which
someone can search for are called
keywords.
• In General, keywords are the search
terms representing entities and
queries.
• What are different terms used?
• What is keyword formation?

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What is Keyword Research and Analysis?
• A process of identifying,
visualizing, and refining
keywords to optimize a webpage
is called Keyword Research.
• A process of evaluation,
assessment and selection is called
Keyword Analysis.
• So, Keyword Research and
Analysis is:
• Getting Keywords (make a list)
• Review Keyword Search Statistics
• Finalize and Select

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Why Keyword Research is Important?
• Foundation stone of the whole SEO process
• Relevant and targeted content development
• Estimation of Efforts and Resources for possible ranks in SERP’s
• Estimation of Search Engine traffic
• Anything more…?

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How to do Keywords Research and Analysis?
• Study the Niche and Demography
• Study the website
• Kick-off the research work!
• How to identify/collection keywords?

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How to do Keywords Research and Analysis...(contd.)
• Techniques
• Research
• Qualitative and Quantitative
• Analysis
• Parameter and Constraints
• Practices
• Getting Keywords
• Review Keyword Search Statistics
• Finalize and Select

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How to Select Keywords?
• Keyword Selection is Important!
• Factors Involved are:
• Search Volume
• Search Competition
• Estimation of Traffic
• Business Value
• Etc.

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Keyword Research Using Keyword Tools
• Why to use keyword tools?
• How reliable these tools are?
• Which tool to use?
• Qualitative or Quantitative tools?
• Try some tools:
• Google Adwords Tool
• Wordtracker Tool
• Keyword Discovery
• Etc.

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Summary
• Keywords set the foundation stone for the whole SEO process, so well
attention must be paid to research and analyze the keywords .
• Keyword research along with thorough analysis, takes a strategic
approach.
• Keyword Research and Analysis is about collection, refinement and
selection of appropriate keywords.
• More qualitative and less quantitative, tools can be utilized too.