The document discusses search engine optimization (SEO) processes. It describes pre-SEO analysis, the SEO life cycle including keyword research, competitors' analysis, on-page optimization, and off-page optimization. Keyword research involves identifying, refining, and selecting keywords. Competitors' analysis is for strategic planning by following competitors. On-page optimization focuses on optimizing website elements, while off-page optimization aims to build links and popularity.

1. Search Engine Optimization
(SEO)
© Abid Sultan – Cyber Designz
Lecture – 3: SEO Processes
• Pre SEO Analysis
• Search Engine Optimization Life Cycle
• Keyword Research and Analysis
• Competitors’ Research and Analysis
• On-Page Optimization
• Off-Page Optimization
• Summary
“It is a dangerous thing to think we know everything.”
-Jack Kuehler

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Getting Familiar…
• What is Index?
• Do you know Search Engine Index
• Looking into Search Engine
• Looking for User
• And…?
• SEO - what picture do you have so far?

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Pre SEO Analysis
• User Perspective
• Target Audience
• Demography
• Business Case
• Search Engine Perspective
• Keyword
• Content
• Linking
• Website – The Object!

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Search Engine Optimization Life Cycle
• Analysis and Objectives
• Keyword Research
• Competitors Research
• On-Page Optimization
• Off-Page Optimization
• Analysis and Reporting
• Continuous Improvement and
Monitoring

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Keyword Research and Analysis
• What is keyword?
• What is keyword phrase?
• Keyword Research
• Keyword Identification
• Keyword Visualization
• Keyword Collection
• Keyword Analysis
• Keyword Evaluation
• Keyword Selection

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Competitors’ Research and Analysis
• How to find your competitors?
• Why to search for competitors?
• Strategic Planning
• Opportunities
• Resources
• Efforts and Time

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On-Page Optimization
• What is On-Page Optimization?
• Why On-Page Optimization?
• What are major search engine
ranking factors? (recall lecture 2)

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Off-Page Optimization
• What is Off-Page Optimization?
• Why Off-Page Optimization?
• Link Building/Popularity
• Diverse Medium/Options Exist

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Summary
• Kick-off a SEO pre-analysis for a website.
• SEO life cycle involves Business Analysis, Keyword Research, Competitor
Research, On-page Optimization, Off-page Optimization, Continuous
Development, Monitoring and Reporting.
• Keyword Research is all about identifying, refining and choosing
appropriate keywords.
• Competitor’s research is about strategic SEO planning and development
by means of competitors follow up.
• On-page optimization is about everything within website according to
search engines guidelines
• Off-page optimization is about link building and popularity among other
websites.

10. © Abid Sultan – Cyber Designz
Summary
• Kick-off a SEO pre-analysis for a website.
• SEO life cycle involves Business Analysis, Keyword Research, Competitor
Research, On-page Optimization, Off-page Optimization, Continuous
Development, Monitoring and Reporting.
• Keyword Research is all about identifying, refining and choosing
appropriate keywords.
• Competitor’s research is about strategic SEO planning and development
by means of competitors follow up.
• On-page optimization is about everything within website according to
search engines guidelines
• Off-page optimization is about link building and popularity among other
websites.