TOP 10 SEO Q & A www.thedigitalnmd.com

1. SEO EXAM

2. What is digital marketing ? Their statergies for business growth??
• Digital marketing is promoting your business via one or more form of electronic
media.
• For eg : - google ads , social media.
• Stratergies for business growth
a) Google ads or PPC
b) SEO ( Search Engine Optimization )
c) Local SEO or Google My Business
d) Social Media ( Instagram , Facebook , Linkedin , Twitter)

3. What is SEO ? Use of SEO
• SEO or Search Engine Optimization is the process of ranking your websites ,
webpages , blogs on Search Engine Result Page ( SERP).
• Uses of SEO
1. Ranking your website on SERP
2. Generating leads for your business
3. Increasing Traffic on the website

4. What is content Marketing? Parameters required for content ?
• Content Marketing is creating the content and creating the value for content and
posting it on various websites, webpages & blogs.
Parameters required for Content
1. Using ranked keywords.
2. Minimum Characters in content should be 1500
3. 2-3% keyword density should be there , i.e 2-3 keywords should be used in a
content
4. Proper image size.
5. Keyword proximity should be maintained , i.e distance between two keywords

5. What is link juice? Where we gets link from?
• Mixture of all the links generate from all the social media and websites.
• Its is basically quality of links , it gives the passing authority.
We get links from :-
1. Social media
2. Blogs
3. Image submission sites
4. PPT submission sites
5. Question and Answer sites

6. List of 10 tools requires for SEO & there uses
• SEO Optimiser : - used to website audit
• SEMRUSH : - used to website audit
• MOZ :- used to check the Page Authority & Domain Authority
• Google Analytics : - used to analysis of monthly traffic on website
• Keyword planner : - used for Keyword Research
• Uber suggest : - used for keyword research
• Ahref :- used for Website Audit , Backlink checker
• Pingdom : - used for To check loading time of website
• Google speed insights : - used for Websites speed checker
• Bitly : - used for Link Shortning

7. What are the ranking factors for local SEO & SEO
Ranking factors for local SEO : -
• Adding quality photos
• Adding Categories
• ORM ( Online Reputation Management )
• Selecting Business Categories
• Service time availability
Ranking factors for SEO
• Title tag ( 30 Characters )
• Meta Description ( 157 – 168 characters )
• Description ( 90 characters )
• Ranked Keywords
• Content

8. What is PA & DA
What is Page Authority?
• Page Authority is how well a particular page is working on Search Engine Result
Pages.
• MOZ gives score 0 to 100.
What is Domain Authority ?
• Domain Authority is how well a website works on Search Engine Result Pages.
• MOZ gives score 0 to 100.

9. What is Keyword Research ? Types of Keywords
What is Keyword Research ?
• Its researching about the proper keywords and selecting them to use in the
content.
• Parameters of Keyword research are :-
Volume of the Keyword
Average monthly searches
Competition of the keyword
Types of Keyword :-
• Long Tail Keyword
• Short Tail Keyword
• Seasonal Keyword

10. Explain SEO in your word
• SEO is the process of ranking your business website , blogs on SERP .
• It helps to promote your business and helps to increase the growth
• Helps in lead generation
• Helps in generating traffic on website
Why Digital Marketing for Business?
• In Digital Marketing we use modern technology.
• The results are easy to measure.
• You receive fast response
• It has a global reach, we can do digital marketing from any part of the world
• It is cost effective