On Page Optimization

1. Search Engine Optimization
(SEO)
© Abid Sultan – Cyber Designz
Lecture – 6: On-Page Optimization
• What is On-Page Optimization?
• What involves into On-Page Optimization?
• On-Page SEO Factors
• Anatomy of Web page
• SEO and Web Design Elements
• SEO and Coding Standards
• Summary
“It is a dangerous thing to think we know everything.”
-Jack Kuehler

2. © Abid Sultan – Cyber Designz
Let’s Review…
• We know SEO Circular Loop!
• Keyword Research and Analysis
• Competitor’s Research and Analysis
• What is On-Site?
• Recall: What are search engine ranking factors?

3. © Abid Sultan – Cyber Designz
What is On-Page Optimization?
• On-Page Optimization is about
everything dealt within a website
for search engine optimization.
• On-Page Optimization suggests
all constituent of a web page
from search engine’s point of
view.

4. © Abid Sultan – Cyber Designz
What involves into On-Page Optimization?
• Most of the search engine
ranking factors are involved in
On-Page Optimization.
• It involves the;
• Keywords
• Titles Tag
• Description Tag
• Header Tags <h1…>
• Content Manipulation
• Anything more…?

5. © Abid Sultan – Cyber Designz
On-Page SEO Factors
• Keep in mind the Search Engine
Ranking Factors.
• Keyword
• What and Where
• Content
• What and How
• Linking
• Where and Why
• Quality and/or Quality

6. © Abid Sultan – Cyber Designz
Anatomy of a Webpage
• What is anatomy of webpage?
• Constituents are:
• Headers
• Navigation
• Body
• Footer
• Why to study anatomy of a
webpage?

7. © Abid Sultan – Cyber Designz
SEO and Web Design Elements
• What are SEO and Design
Concerns for?
• The Designers
• The SEO Specialist
• The Website,
• Front End
• Back End
• Should SEO Directions(factors)
follow Web Design?

8. © Abid Sultan – Cyber Designz
SEO and Web Design Elements…(contd.)
• Search Engine Friendly Design – How?
• What is Copy Writing?
• What is the different between Copy Writing and Content?

9. © Abid Sultan – Cyber Designz
SEO and Coding Standards
• Why coding is concerned with SEO?
• What crawlers do with a website?
• So, any SEO interest in Coding?
• Naming Conventions
• Coding Standards
• Code Clearing
• Code Validation

10. © Abid Sultan – Cyber Designz
Summary
• On-page optimization is about everything within a website according to
search engines guidelines.
• On-page optimization involves manipulating keywords within content,
linking and all about website constituents and elements like Title, META,
Content, URL etc.
• Understanding webpage anatomy helps getting webpage well optimized.
• SEO and web design are two different dimensions but have some common
shade underneath which can be enlightened for search engine
optimization.
• Coding Standards also help out search engine optimization and satisfy
some solid SEO factors.