SlideShare a Scribd company logo
SEXY SEARCH
RESULTS
How to make your search listings more
appealing
by @jeremypalmer
Why it matters
• Higher CTR = More Traffic >>> Sales
Google CTR by Position
Google Rank

Average Traffic Share

1

32.5%

2

17.6%

3

11.4%

4

8.1%

5

6.1%

6

4.4%

7

3.5%

8

3.1%

9

2.6%

10

2.4%
Components of a Sexy Listing
More Control

Less Control

• Search Title

• Rich Snippets

• Search Snippets

• Sitelinks

• Profile Picture

(Authorship)
• Video Previews
<title>The Most Important Tag</title>
• Relevancy

• Branding
• Character limits
Search Snippets
• Meta description tag

• First paragraph

considerations
• Making it interesting
• Character limits
Google Authorship – Profile Pic
• Your Google+ profile

• Plug-ins make it easy
• Getting circled
• Your image matters
Video Snippets
• Schema.org

• Video sitemaps
• Plug-ins make it easy
Rich Snippets
• Types
• Reviews/Ratings
• Software
• Events
• Recipes

• How to make them
• Schema.org
• Data highlighter
• WordPress Plug-in
Questions? Feedback!
WHERE TO FIND ME
Twitter: @jeremypalmer
Linkedin: jeremypalmer
Web: jeremypalmer.com

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