Presentation for OBSID business community about the Search Engines, importance of SEO and basic SEO practices.

1. Internet Marketing Workshop OBSID MichaWacquier, Co-founder, Biggestleaf http://za.linkedin.com/in/michawacquier 13th August 2011

2. Outline How Search Engines operate How people interact with Search Engines Why SEO is necessary How to determine demand The perfect page Promoting your site Q&A

3. How Search Engines operate

4. How Google Works

5. 4 Functions Crawling Indexing Calculating relevancy Show results

6. Paid results Organic search results

7. Tips from Google Make pages for users, not search engines Make a site with clear navigation and links Write pages with useful, informative and accurate content

8. How people interact with Search Engines

9. Some Stats 5 million South African internet users in 2010 76% use Search Engines to find info! > 3.8 million South Africans

10. Google is the King of Search

11. Why SEO is necessary

12. What is SEO? Search Engine Optimization Making a page easily consumable for humans and search engines Goal: satisfy both

13. Limitations of Search Technology Crawling and indexing Content to search matching “If a tree falls in a forest” effect (no-gauge)

14. This is why SEO is necessary

15. How to determine demand

16. Searches Keywords Search intents: Navigational searches (Obz Cafe) Informational searches (directions) Commercial investigation (seo consultants) Transactional searches (mexican restaurant cape town)

17. How to determine keywords

19. Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal 1 2 6 3 4 5

20. How to value keywords

21. The Perfect Page

22. Page URL Content Headings Title META description Image Layout

23. Promoting your site

24. Growing your popularity and links Very important to Google Local/Topic-Specific Popularity 3 types of links: Editorial Manual Self-created

25. Who to ask? Friends/family Business partners/customers Neighbouring businesses Non-competitors online Associations Bloggers Etc.

26. What to ask? Link to a specific page Link with descriptive terms

27. Examples Community Directories (Guest) blogging Signature Reviews! Buying links?

28. Q&A Questions?