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SEO for humans, without the jargon- Greater Manchester Business Fair May 18th 2016
The document outlines the importance of search engine optimization (SEO) for websites, emphasizing benefits such as increased organic traffic and trust from users. It provides guidelines on SEO basics, including on-site, on-page, and off-site optimization strategies, along with a detailed checklist for implementation. Additionally, it highlights the significance of quality content tailored to users' needs and suggests a target of at least 1500 words for effective web pages.
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Similar to SEO for humans, without the jargon- Greater Manchester Business Fair May 18th 2016
SEO for humans, without the jargon- Greater Manchester Business Fair May 18th 2016
- 1. Search Engine Optimisationfor humans *OK, maybe a tiny bit…. In plain English with no* jargon! Jonathan Guy
- 2. Agenda • Why isSEO important for websites? –Benefits of SEO –What are the SEO Basics? –Checklist for SEO basics • How can you get to the top? –Content and how it influences ranking
- 3. 3 Rules ofGoogle Rule 1 Google is just a machine
- 4. 3 Rules ofGoogle Rule 2 Nothing beats great content
- 5. 3 Rules ofGoogle Rule 3 One page one keyword
- 6. What is SEO? Theprocess of structuring data on your website so search engines* can read and understand it *and humans
- 7. What’s wrong withthis advert?
- 8. This is thewebsite….. What will Google rank them for??
- 9. This is whatGoogle can see
- 10. Agenda • Why isSEO important for websites? –Benefits of SEO –What are the SEO Basics? –Checklist for SEO basics • How can you get to the top? –Content and how it influences ranking
- 11. Why is SEOimportant for websites? • Google and other search engines have problems crawling and indexing • Many websites are confusing • We don’t all speak the same language • The machine can’t see
- 12.
- 13. Why is SEOimportant for websites? • Benefits of SEO • What are the SEO Basics? • Checklist for SEO Basics
- 14. Benefits of SEO •80% of a website’s traffic is organic • It actually works and will continue to work • People choose and trust the top search results • It is long term and cost effective • As other media decline search increases • Mobile is the future so optimisation is essential • Your competitors are ahead if you don't do it
- 15. What are the SEOBasics? 1. On Site 2. On Page 3. Off site
- 16. On site optimisation (Thisis the code bit) • Title tags, • Header tags, • Meta descriptions
- 17. On page optimisation (Thisis the content bit)
- 18. Off site optimisation (Thisis the link building bit)
- 19. Checklist for SEObasics • Google Analytics • Google & Bing Webmaster Tools • Titles • Headers • Meta Descriptions • On page text • Clear targets per page • Image Alt Tags • Internal linking • Map existing pages to new website • Load speed • XML sitemap • Mobile friendly • Social links • Site not blocked!
- 20. Checklist for SEObasics • Two good resources • http://backlinko.com/on-page-seo • http://www.clickminded.com/seo-checklist/
- 21. Agenda • Why isSEO important for websites? –Benefits of SEO –What are the SEO Basics? –Checklist for SEO basics • How can you get to the top? –Content and how it influences ranking
- 22. How can youget to the top? • We know that Google wants to give people the best answers to search queries so……. Why don’t you create the best answers?
- 23. • Originality • Headline •Action • Answers • Stimulating • Readable • Relevant • Engaging What is good content?
- 24. How many words? Whatconstitutes a good length for a blog article or a web page?
- 25. Content Length andRanking http://blog.serpiq.com/how-important-is-content-length-why-data-driven-seo-trumps-guru-opinions/ For all of these graphs, our content length data does not include any html, css, or javascript, but it does contain the text found in sidebars, which could inflate the data slightly compared to just looking at the main content area.
- 26. Content Length andRanking “For most SERPs it looks like at least 1500 words is a good target. This isn’t a steadfast rule – you’ll need to adjust this target to fit the niche that you’re in.” SERP IQ
- 27. What to write? •Who – who are your target audience? • What – sort of things do they need to know about what you sell? • Why - why should they buy from you (benefits)? • Where – where can they find you or where do you operate? • When – when can they buy? • How – how do they get in touch with you?
- 28. Content Length andRanking 1,612 words of copy in the main area of the page Another 214 words of copy in the sidebar
- 29. Content Length andRanking H2 Heading Relevant block of copy. In context and written for human, not machines.
- 30.
- 31. Keep in touch! LinkedIn TwitterGoogle+ Facebook
- 32. Resources • https://moz.com/ • https://majestic.com/ •https://moz.com/researchtools/ose/
Editor's Notes
- #4 It doesn’t have intuition, it cannot see and it doesn’t do anything other than that it is programmed to do. It cannot interpret yor intention so you need to give it clear instructions
- #5 It doesn’t have intuition, it cannot see and it doesn’t do anything other than that it is programmed to do. It cannot interpret yor intention so you need to give it clear instructions
- #6 It doesn’t have intuition, it cannot see and it doesn’t do anything other than that it is programmed to do. It cannot interpret yor intention so you need to give it clear instructions