Links for SEO in 2018 - Christoph C. Cemper at London Affiliate Conference 2018

About Christoph C. Cemper
Founder & CEO of
Links & SEO since 2003
@cemper

@cemper
Author of “Spaghetti Code”

@cemper
ARE
LINKS IMPORTANT?
1

@cemper
The web is
Content and
Links

@cemper
YOU CAN NOT
NOT SEE IT.
Or “switch off”.

@cemper
Links still No#1 Ranking Factor
March 2016
Andrey Lipattsev – Search Quality Senior Strategist at Google’s March 2016

@cemper
High Interest in Industry
1000+
new Trials of
LinkResearchTools (LRT)

@cemper
HOW TO BUILD
GREAT LINKS
(some ideas that still work)
2

@cemper
BUY Links
• The right ones.
• Use Link Opportunity Review *BEFORE* you buy
• Prices of 10k for a *single* link also in German markets
• Don’t get caught by Google
• Silent ops – and don’t brag to your competitors!

@cemper
Have Great Content + Amplify
• Great Content = Exciting, New, Different
• Prepare for Failure
• Use (Facebook) Ads and others Feeder Site Traffic
• Use Re-Targetting on your content
• User Email Outreach with Pitchbox + LRT
https://lrt.co/pitchboxlrt/lac2018

@cemper
PBN Links (esp. Gaming, PPC)
https://lrt.co/pbnbuy/lac2018
How to Build a Powerful PBN

@cemper
Powerful PBN means
•Clean expired domains to start with
•No footprints detectable
•Live P for PRIVATE – not Public Blog
Network
•PBN proofing is a very popular “off-
label use” of Link Detox!

@cemper
So what are your thoughts on the
recent Google PBN penalties?
Overdone money keywords of strong pages.
Watch your keyword ratios!

@cemper
Do YOU know YOUR OWN
money anchor text ratios?
https://lrt.co/blp/lac2018

@cemper
Do YOU know YOUR OWN
vs. Competitors money anchor ratios?
https://lrt.co/cla/lac2018

@cemper
Great Links…
…don’t get served on a silver plate.
Think outside the box

@cemper
Beware of “Fake Links”…
Old, but still working trick
https://lrt.co/fakelinksviperchill/lac2018
Easy to spot with

Link Redirect Trace
•
•
•
•
•
https://lrt.co/linkredirecttrace/lac2018

@cemper
Or in Bulk in LRT
https://lrt.co/lac2018

@cemper
Including all details of course

@cemper
WATCH OUT FOR
TOXIC REDIRECTS
3

@cemper
ALSO THINK ABOUT THE
REDIRECTS WHICH PASS PENALTIES

IS DISAVOWING
LINKS IMPORTANT?
4

@cemper
“You do a great job at reminding people
about the importance of links.
And WE (Google) don’t appreciate that.”
~Garry Ilyes to Cemper, Brighton Sep 2017
!

@cemper
“Google figures bad links out themselves”
• Communicated Since September 2016
• Yet we have seen so many recoveries from link
audits and cleanups
• “ALL bad links”?
• Or “bad links”?

@cemper
Let’s imagine for a moment…
• Google changes the algos and rules in hindsight
• Make all bad links work negative
• Let 100.000 of websites that drop over night
• Google would never do that, or?

ARE
LINK AUDITS and
LINK MONITORING
IMPORTANT?
4

@cemper
Let’s remember for a moment…
• That a link brings you real traffic
• That a link can lead to actual conversions
• That a link can help big time in Google
• And other search engines.
• Does it makes sense to watch those?

@cemper
And the opposite is possible, too…
• That a link can be worthless
• That a link can drive engaged users the wrong way
• That a link can hurt your rankings in Google
• And other search engines!
• Does it makes sense to watch those?

@cemper
Very Popular: DIY Link Audit Guide
https://lrt.co/linkaudits/lac2018

@cemper
Do you want to leave that up to
chance or goodwill of Google?

@cemper
And it’s about SITE vs. Granular

@cemper
QUICK REMINDER ABOUT
GOOGLE PENGUIN 4.0

@cemper
1. penalize pages and subfolders!
2. Real-Time: Every crawl
can affect your rankings!
https://lrt.co/penguin/lac2018

@cemper
IT CAN HIT ANY TIME
MAKING YOUR RANKINGS DROP

@cemper
OR SILENTLY HOLD YOU BACK
MAKING YOUR EFFORTS WORTHLESS

@cemper
BUT THERE’S A SIMPLE TRICK TO
LEAVE IT BEHIND

@cemper
MONITOR IMPORTANT FOLDERS
OR PAGES EVERY DAY
Google Penguin can affect only
just a small but important part of
a website.

@cemper
DOUBLE-CHECK
YOUR OLD DISAVOW FILE
You will find some great links in there.

@cemper
LINK UN-DISAVOW
IS A GREAT WAY TO BUILD LINKS
You will find some great links in there.
https://lrt.co/disavowfileaudit/lac2018

@cemper
DO NOT FORGET TO RUN
Link Detox Boost
It makes your disavow file work faster.
https://lrt.co/disavowfileaudit/lac2018

@cemper
YOU NEED TO GO FOR THE
HIGH-TRUST LINKS

@cemper
AND (VERY) LOW RISK LINKS
https://lrt.co/lort/lac2018

@cemper
How Link Opportunity Review Works
https://lrt.co/lort/lac2018

@cemper
WHICH
LINKS
TO WORK WITH, TO AUDIT?
6

@cemper
DON’T JUST LOOK AT ONE SLICE
Links You…
https://lrt.co/fullaudit/lac2018

@cemper
IT’S LIKE CHECKING 1 TOOTH ONLY

@cemper
THE GOOD, THE BAD & THE UGLY

@cemper
KEEP THE GOOD ONES

@cemper
DISAVOW THE BAD ONES

@cemper
REPAIR THE UGLY

@cemper
THE BAD & UGLY ONES
Links You…
OFTEN HIDE
IN HERE

@cemper
LRT Certified Professional
2-Day Workshops in English
Vienna: Feb 21-22, 2018
Vienna: April 24-25, 2018
https://lrt.co/certified/lac2018

@cemper
Use code LAC2018
for 50% off until Feb 17
https://lrt.co/academy/lac2018

@cemper
Spaghetti Code – the Book
get an 1 of 20 autographed copies
at the booth

ASK ME ANYTHING
@cemper
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Links for SEO in 2018 - Christoph C. Cemper at London Affiliate Conference 2018

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