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Lean & Agile Introduction - Belgian Advertising School '13
The document discusses how agile principles can be applied in creative agencies. It introduces agile and iterative approaches like Scrum and Kanban that use techniques such as sprints, backlogs, and work-in-progress limits. While some aspects of agile may not directly map to creative work, the core values of transparency, inspection, adaptation, and trust can help agencies improve processes and productivity.
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