The document discusses how agile principles can be applied in creative agencies. It introduces agile and iterative approaches like Scrum and Kanban that use techniques such as sprints, backlogs, and work-in-progress limits. While some aspects of agile may not directly map to creative work, the core values of transparency, inspection, adaptation, and trust can help agencies improve processes and productivity.

1. lean & agile
bas 2013
@bartvermijlen

3. BAS 2013
@bartvermijlen

4. masterpiece
mentality
http://www.flickr.com/photos/25876167@N08/3694927599/

5. advertising?
http://www.flickr.com/photos/76657755@N04/7214596024/

6. agile!
http://www.flickr.com/photos/puliarfanita/8695471645/

7. @bartvermijlen

8. BAS 2013
@bartvermijlen

9. How to apply agile to
projects in creative agencies?

10. waterfall
phase-gate
creation
design
production
http://www.flickr.com/photos/cluczkow/8650038393/

11. waterfall
phase-gate
creation
design
pro
du
cti
on
http://www.flickr.com/photos/cluczkow/8650038393/

12. agile
iterative
creation
creation
design
creation
design
production
creation
design
production
design
production
production

13. agile
iterative
creation
creation
design
design
production
sprint
creation
creation
design
production
design
production
production

15. Getting Started with Agile.
User Stories

16. practice
http://www.flickr.com/photos/lucamascaro/6272993686/

17. Scrum

18. Scrum
http://www.flickr.com/photos/west_point/5506094415/

19. timeboxes
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sprint planning
daily scrum
sprint review
sprint retrospective
roles
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team
product owner
scrum master
artefacts
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backlog
scrum board
burndown

20. BAS 2013
@bartvermijlen

21. BAS 2013
@bartvermijlen

22. BAS 2013
@bartvermijlen

23. BAS 2013
@bartvermijlen

24. Scrum for Rock Bands

25. Scrum in Creative Agencies?
- sprints >< short project lifespan
- meetings >< overhead
- todo/ongoing/done >< more complex flow

26. kanban

27. kanban

28. WIP limits

29. game on!

30. Values?
- transparency
- inspection
- adaptation
- TRUST

31. What’s In It for You?

32. What’s In It for You?

33. retrospective

34. leanpub.com/theagileagency