What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems?
In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins.
By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site.
You’ll learn about:
● What content strategy is (and isn’t!)
● Why “content” means more than just words
● The 8 core components of content strategy
● The 5 key impacts of a strong content strategy
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Creative Commons licensing: application, search and attribution (2013)ccAustralia
"Creative Commons licensing: application, search and attribution", presented by Professor Anne Fitzgerald at the Museums Australia National Conference, Canberra, Australia, 17 May 2013
Using Images from the Web by Sherrie LeeSherrie Lee
A short presentation on how to find images legitimately for free. Learn about the differences between public domain images, stock photography and creative commons images. Originally available as a Google Presentation: https://docs.google.com/presentation/d/1CbZ79D0bKmCRpnWgGmNelvMYUxFp7rQfA2pbjkQ12AI/edit?usp=sharing
Do you love your work? Are you great at being a fundraiser? But do you have a sense that you could be a little bit more content with how it all fits together? In Japanese culture, there is a concept called ikigai, loosely translated to "your life's purpose." While there are a lot of discussions about finding your why and your passion, in reality, it's not just about that. Whether you'd like to work on your own sense of personal leadership, or help coach someone else, this session will provide insight on the elements of ikigai, the ways to evaluate where you stand on each of the spheres of life, and tools to improve how your passion, vocation, and mission intersect.
What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems?
In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins.
By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site.
You’ll learn about:
● What content strategy is (and isn’t!)
● Why “content” means more than just words
● The 8 core components of content strategy
● The 5 key impacts of a strong content strategy
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Creative Commons licensing: application, search and attribution (2013)ccAustralia
"Creative Commons licensing: application, search and attribution", presented by Professor Anne Fitzgerald at the Museums Australia National Conference, Canberra, Australia, 17 May 2013
Using Images from the Web by Sherrie LeeSherrie Lee
A short presentation on how to find images legitimately for free. Learn about the differences between public domain images, stock photography and creative commons images. Originally available as a Google Presentation: https://docs.google.com/presentation/d/1CbZ79D0bKmCRpnWgGmNelvMYUxFp7rQfA2pbjkQ12AI/edit?usp=sharing
Do you love your work? Are you great at being a fundraiser? But do you have a sense that you could be a little bit more content with how it all fits together? In Japanese culture, there is a concept called ikigai, loosely translated to "your life's purpose." While there are a lot of discussions about finding your why and your passion, in reality, it's not just about that. Whether you'd like to work on your own sense of personal leadership, or help coach someone else, this session will provide insight on the elements of ikigai, the ways to evaluate where you stand on each of the spheres of life, and tools to improve how your passion, vocation, and mission intersect.
Neil Usher with guests Brian Condon, Lloyd Davis, Jon Husband, Gareth Jones, RichardMartin, Anne Marie McEwan, Janet Parkinson, Euan Semple, Andy Swann, Doug Shaw and Perry Timms.
Find out more at http://www.mem-events.com/event-workplace-trends.php
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
According to builtwith.com around 143,891 websites used a next generation JavaScript framework angular.js developed by Google. AngularJS Development is used for creating dynamic browser based applications. Here Brainvire introduces the key factors that can make you adopt AngularJS Development for your websites. Looking for Hiring AngularJS Developers visit: http://www.brainvire.com/angularjs-development-services/
CC in the Creative Sectors, Emerging Business Models, and How to use CC - App...ccAustralia
"Creative Commons in the Creative Sectors, Emerging Business Models, and How to Use CC licences" presented by Cheryl Foong as seminar 2 of 4 in the Creative Commons and the Digital Economy series, 2012. For full details see event page at http://creativecommons.org.au/events/digitaleconomy
Creative Commons in Practice: Application, Search and Attribution - Cheryl Fo...Cheryl Foong
Presented at the Creative Commons seminar on 15 June 2012, at Australian Catholic University, Central Hall, Fitzroy, Melbourne.
http://creativecommons.org.au/ccmelb2012
Procrastinators Unite! Last-Minute Strategies for Year-End GivingBloomerang
https://bloomerang.co/resources/webinars/
The end of November is not too late! Alice L. Ferris, MBA, CFRE, ACFRE and James Anderson, CFRE will talk about key things to maximize your fundraising that you can still do now.
Charity Learning Consortium - Members Seminar July 2014Perry Timms
A quick heads up to ask CLC Members what their plans are to use Social Media more in their professional learning agendas and what - if any - help members would like from CLC.
School Libraries and Classroom Communities School Libraries and Classroom Com...Buffy Hamilton
Presented to Dr. Ryan Rish and his students at Kennesaw State University. You may want to install these free fonts before downloading the PDF in order to see the slides properly: http://www.dafont.com/bebas-neue.font and Pacifico: http://www.dafont.com/pacifico.font.
Increasing Conference Collaboration By Shifting From A Market-Share Environme...Jeff Hurt
We are living in a world of hinge time (Collaborative Intelligence authors Dawna Markov and Angie McArthur). Our conferences are planned to educate attendees for an era that no longer exists. The challenges our attendees face are vastly different from the ones of the past.
Most of our conference attendees were educated on how to be right. We focus on individual and collective attention on deficits—cognitive, emotional, financial and industry-related says author Dawna Markova. Rarely have we been taught how to collaborate effectively with people across cultures, time zones and temperaments. Thus hinge time.
Hat tips Judith Glaser-Conversational Intelligence & Dawna Markova and Angie McArthur-Collaborative Intelligence.
This is the presentation that Mark Fries and Guy Bourgault gave at the Intelligent Content Conference in San Francisco, CA on March 24, 2015.
BMC Case Study: How to Take a Content-First Approach and Measure the Success of Your Content Strategy
A behind the scenes look at how BMC Software, one of the world’s largest software companies, approached a large-scale responsive overhaul.
Approaching a major site overhaul is never easy, but it was especially complex for BMC Software with dozens of buyer personas, thousands of employees, and diverse product and service offerings. The talk will provide an inside look at the approach BMC took to overhaul the site and rebrand the company by focusing first on content and customers first.
We will share the processes, tools, and artifacts (from both BMC and its agency partner) used to collaborate with design and development teams to create a scalable framework and deliver a measurable return on investment.
You will learn:
-How to approach a large-scale project with a content-first strategy
-The importance of content modeling in supporting large-scale responsive projects
-How to collaborate effectively with external agency teams
-How content strategists, designers, and user experience team members can move toward more rapid prototyping techniques
-How to measure the success of a content-first redesign strategy
Neil Usher with guests Brian Condon, Lloyd Davis, Jon Husband, Gareth Jones, RichardMartin, Anne Marie McEwan, Janet Parkinson, Euan Semple, Andy Swann, Doug Shaw and Perry Timms.
Find out more at http://www.mem-events.com/event-workplace-trends.php
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
According to builtwith.com around 143,891 websites used a next generation JavaScript framework angular.js developed by Google. AngularJS Development is used for creating dynamic browser based applications. Here Brainvire introduces the key factors that can make you adopt AngularJS Development for your websites. Looking for Hiring AngularJS Developers visit: http://www.brainvire.com/angularjs-development-services/
CC in the Creative Sectors, Emerging Business Models, and How to use CC - App...ccAustralia
"Creative Commons in the Creative Sectors, Emerging Business Models, and How to Use CC licences" presented by Cheryl Foong as seminar 2 of 4 in the Creative Commons and the Digital Economy series, 2012. For full details see event page at http://creativecommons.org.au/events/digitaleconomy
Creative Commons in Practice: Application, Search and Attribution - Cheryl Fo...Cheryl Foong
Presented at the Creative Commons seminar on 15 June 2012, at Australian Catholic University, Central Hall, Fitzroy, Melbourne.
http://creativecommons.org.au/ccmelb2012
Procrastinators Unite! Last-Minute Strategies for Year-End GivingBloomerang
https://bloomerang.co/resources/webinars/
The end of November is not too late! Alice L. Ferris, MBA, CFRE, ACFRE and James Anderson, CFRE will talk about key things to maximize your fundraising that you can still do now.
Charity Learning Consortium - Members Seminar July 2014Perry Timms
A quick heads up to ask CLC Members what their plans are to use Social Media more in their professional learning agendas and what - if any - help members would like from CLC.
School Libraries and Classroom Communities School Libraries and Classroom Com...Buffy Hamilton
Presented to Dr. Ryan Rish and his students at Kennesaw State University. You may want to install these free fonts before downloading the PDF in order to see the slides properly: http://www.dafont.com/bebas-neue.font and Pacifico: http://www.dafont.com/pacifico.font.
Increasing Conference Collaboration By Shifting From A Market-Share Environme...Jeff Hurt
We are living in a world of hinge time (Collaborative Intelligence authors Dawna Markov and Angie McArthur). Our conferences are planned to educate attendees for an era that no longer exists. The challenges our attendees face are vastly different from the ones of the past.
Most of our conference attendees were educated on how to be right. We focus on individual and collective attention on deficits—cognitive, emotional, financial and industry-related says author Dawna Markova. Rarely have we been taught how to collaborate effectively with people across cultures, time zones and temperaments. Thus hinge time.
Hat tips Judith Glaser-Conversational Intelligence & Dawna Markova and Angie McArthur-Collaborative Intelligence.
This is the presentation that Mark Fries and Guy Bourgault gave at the Intelligent Content Conference in San Francisco, CA on March 24, 2015.
BMC Case Study: How to Take a Content-First Approach and Measure the Success of Your Content Strategy
A behind the scenes look at how BMC Software, one of the world’s largest software companies, approached a large-scale responsive overhaul.
Approaching a major site overhaul is never easy, but it was especially complex for BMC Software with dozens of buyer personas, thousands of employees, and diverse product and service offerings. The talk will provide an inside look at the approach BMC took to overhaul the site and rebrand the company by focusing first on content and customers first.
We will share the processes, tools, and artifacts (from both BMC and its agency partner) used to collaborate with design and development teams to create a scalable framework and deliver a measurable return on investment.
You will learn:
-How to approach a large-scale project with a content-first strategy
-The importance of content modeling in supporting large-scale responsive projects
-How to collaborate effectively with external agency teams
-How content strategists, designers, and user experience team members can move toward more rapid prototyping techniques
-How to measure the success of a content-first redesign strategy
From Sitecore Symposium 2014 - Las Vegas:
ISITE Design's Brian Payne (@brianpayne) and Sitecore's John Field (@john_field) explain how Sitecore’s Federated Experience Manager (FXM) provides a simple way to deliver a unified and personalized experience across your entire marketing technology platform, keeping the customer at the center of your marketing efforts.
Personalized digital experiences can drive more contextual and relevant experiences for all users in higher education—experiences that are both good for the user and the bottom line—yet the vast majority of today's University websites still provide the same static experience to every visitor. Presented at Eduweb 2014 in Baltimore, this presentation uncovers the opportunity for personalization in higher education and tips on how to find small wins while also thinking big.
Brands that lead in customer experience also lead in improving incremental ROI. ISITE Design breaks down tactics and components for aligning and optimizing customer experiences.
ISITE's Amanda Bernard and Derek Phillips share their perspectives on user experience and content strategy in this slide deck from the Path to Personalization Webinar. It includes insights on the latest trends, customer expectations, opportunities, and challenges of digital personalization.
Neel Banerjee of Urban Airship and Gene Ehrbar of ISITE Design discuss strategy and tips for making digital disruption a part of business large and small.
The Portland Google Analytics User Group meetup in January at ISITE Design discussed adding Auto Event tracking without code. This deck includes some scenarios that were explored in the interactive lab exercises.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
45. Listen:
“Page views aren’t your goal.”
Quote by Michael Powers -http://www.slideshare.net/michaelpowers/better-content-with-analytics-and-user-testing/29
Source: Michael Powers
47. Self-
actualization
Esteem
Love & Belonging
Safety
Physiological
A.H. Maslow (1943). “A Theory of Human Motivation”. Psychological Review (50, 370-396). Retrieved in August, 2014 from psychclassics.yorku.ca/Maslow/motivation.htm
Good content experiences meet our needs
Source: A.H. Maslow
48. Self-
actualization
Esteem
Love & Belonging
Safety
Physiological
A.H. Maslow (1943). “A Theory of Human Motivation”. Psychological Review (50, 370-396). Retrieved in August, 2014 from psychclassics.yorku.ca/Maslow/motivation.htm
Good content experiences meet our needs
Source: A.H. Maslow
49. Self-
actualization
Esteem
Love & Belonging
Safety
Physiological
A.H. Maslow (1943). “A Theory of Human Motivation”. Psychological Review (50, 370-396). Retrieved in August, 2014 from psychclassics.yorku.ca/Maslow/motivation.htm
Good content experiences meet our needs
Source: A.H. Maslow
50. Self-
actualization
Esteem
Love & Belonging
Safety
Physiological
A.H. Maslow (1943). “A Theory of Human Motivation”. Psychological Review (50, 370-396). Retrieved in August, 2014 from psychclassics.yorku.ca/Maslow/motivation.htm
Good content experiences meet our needs
Source: A.H. Maslow
51. Self-
actualization
Esteem
Love & Belonging
Safety
Physiological
A.H. Maslow (1943). “A Theory of Human Motivation”. Psychological Review (50, 370-396). Retrieved in August, 2014 from psychclassics.yorku.ca/Maslow/motivation.htm
Good content experiences meet our needs
Source: A.H. Maslow
52. Joy
Usability
Accessibility
Core Functionality
Purpose
A.H. Maslow (1943). “A Theory of Human Motivation”. Psychological Review (50, 370-396). Retrieved in August, 2014 from psychclassics.yorku.ca/Maslow/motivation.htm
Great content experiences exceed them
Inspired by: A.H. Maslow, Sarah O’Keefe, Hilary Marsh, Wouter de Bres, and Matt Toback
57. Choo, C.W. (1998). Information Management for the Intelligent Organization (2nd ed.). Information Today, Inc.: Medford, New Jersey
Single-Loop Learning
Norms
Assumptions
Strategies
Organizational action
Outcomes
Chart: Dr. Chun Wei Choo
But you can’t be leanwithout learning
58. Choo, C.W. (1998). Information Management for the Intelligent Organization (2nd ed.). Information Today, Inc.: Medford, New Jersey
But you can’t be leanwithout learning
Single-Loop Learning
Norms
Assumptions
Strategies
Organizational action
Outcomes
Double-Loop Learning
Chart: Dr. Chun Wei Choo
74. Choo, C.W. (1998). Information Management for the Intelligent Organization (2nd ed.). Information Today, Inc.: Medford, New Jersey
Single-Loop Learning
Norms
Assumptions
Strategies
Organizational action
Outcomes
Double-Loop Learning
Chart: Dr. Chun Wei Choo
75. What is
Minimum Viable Content?
Source: Libby Brittain/Sarah O’Keefe
92. Does this sound like us?
Error 24601: NegFault Config^n2.1x
LOLz, 404 #YOLO
93. Does this sound like us?
Error 24601: NegFault Config^n2.1x
LOLz, 404 #YOLO
Sorry, there’s a temporary issue with your post. Please try again in a minute.
94. Sorry, there’s a temporary issue with your post. Please try again in a minute.
95. Sorry, there’s a temporary issue with your post. Please try again in a minute.
What happened?
96. Sorry, there’s a temporary issue with your post.Please try again in a minute.
Where did it happen?
97. Sorry, there’s a temporary issue with your post. Please try again in a minute.
What should
I do next?
98. Sorry, there’s a temporary issue with your post. Please try again in a minute.
When?
99. Sorry, there’s a temporary issue with your post. Please try again in a minute.
Oh No! Did I do something wrong?
Great! So it’s OKAY?
How long will all this take?
will I lose my work?
100. Sorry, there’s a temporary issue with your post. Please try again in a minute.
fear
Relief
Impatience
Anxiety