This document proposes a new course called "Management Consulting 101" at BITS Pilani. It argues that the course would be beneficial for students, the university, and recruiters in the growing research, analytics, knowledge process outsourcing, and management consulting (RAKMC) industry. The course would teach industry-standard skills and impart applicable knowledge to give students a competitive advantage in the job market. It would also benefit recruiters by providing well-trained candidates and publicity. The course could start in semester 1 of the 2012-2013 academic year as the creator is available to teach it and has the necessary experience working in the RAKMC field.

1. Course Proposal
Prospective Students
Management Consulting 101

2. Demand for expert, fact-based business advisory services is
growing
Research/Analytics/KPO/Management Consulting (RAKMC) Industry now is bigger than ever
RAKMC Industry is growing at a breakneck pace
Global RAKMC Industry grew from 17.1 to RAKMC industry employs a large & growing number of hi-skill knowledge
29.9 Bn $ in FY 2007-20111 workers
The industry recruited 2,35,000 people globally and
65,000 people in India offices in FY 2007-20112
India is a key RAKMC destination
High-quality Indian talent, and strong local markets differentiates India for RAKMC Companies3
Large Global MNCs, including consulting firms, financial advisory services companies, and retail and investment banks are opening
their Analytics/Knowledge Arms in India
15,000 hi-quality jobs* in the Indian RAKMC Space at the first degree level are estimated to be
created in FY2012-134
1 – Cumulative Growth Data from RAKMC using various ssources – KPMG Consulting Industry Report, Competing on Analytics – Harvard Business Review, & McKinsey Quarterly
2 – Analysis by Akhil M.
3 – Not an exhaustive list of companies with India Offices
4 – hi-quality is defined as a job either having an annual average salary growth >15% a year, or having CTC > 5.5 LPA (including variable payoffs, excluding bonuses) – Analysis by Akhil M,
data by Ministry of Labour, Government of India, Glassdoor.com, and LinkedIn.com

3. BITS-Pilani has very high synergies with RAKMC Industry
Requirements
BITS-Pilani’s differentiators are a competitive advantage for students in the RAKMC space
High Quality Input
• Online, pure merit admissions
Advantage • English/Analytical skills tested before admission
• 75% in PCM subjects in Class XII to be eligible
BITS • Now the most competitive entrance exam in
the country1
High Leadership,
teamwork and High-width
networking/sales knowledge &
skills Skills Imparted
• Better emphasis on
• BITS Graduates know
extra-curricular
“something about
activities3
• Group-based projects everything”2
as part of courses
5 ½ Month long “Practice School 2”
Internships
• In world’s leading brand companies
• In diverse domains and work profiles
• PS2 Companies happy with students, PPO
offers norm rather than exception
1 – Source – Times of India News Coverage
2 – Based on BITS’ common curriculum structure
3 – Comparison based on number of students involved in extracurricular activities, and interaction with students from other top colleges, including IITs/IIMs/NITs

4. Up-to-date RAKMC job skills and knowledge can be imparted
with Management Consulting 101
This course, one of its kind in the Indian education space can add significant value
Current RAKMC Industry Standard knowledge to be imparted and skills
to be honed - since a distinctly lower employee training time for job-
readiness will be a competitive advantage in the RAKMC Job Market
Industry-standard software skills need to be imparted - EXCEL, SAS &
SAP ERP Fundamentals
Format needs to be interesting and fun for students - Highly Interactive,
Live Case Driven Course
Although some level of professional behaviour imparted using
extracurrics, the suségad attitude still prevails in the majority of students
reflecting in quality of communication with the outside world - Special
Section in the course about Professional Networking in the RAKMC
context.
Better marketing and sales to top RAKMC Industry companies - course
coverage in top National Newspapers & Business Magazines, as well as
one-on-one interaction with Industry Leaders
1 – Analysis – Akhil Mehta

5. Benefits of Management Consulting 101 are great for all stakeholders
in the value chain, and they’re quickly realising it and taking action
Management Consulting 101 is a Win-Win-Win value proposition for RAKMC Recruiters, BITS Pilani &
Students alike
• Direct Branding the course generates in National & International
BITS newspapers and magazines
• Better placements & MBA/MiM/MS (Management) admits & success in case
competitions for students means better branding and national ranking for
Pilani the university
• Increasingly Influential network of potential future leaders in the RAKMC
space
RAKMC • Especially trained new-recruits with applicable knowledge & skills,
including sales, which is a leadership position requirement
• Significantly Shortened Training Time – Money in the bank for the
Companies company
• With the publicity the course gets in business media, easier to “sell” a
Goa Campus recruit to clients
• Companies can give out a live case to the class, to see if the students
(Sr. Leaders from Top RAKMC are capable enough to recruit based on the quality of approach &
delivery
companies welcomed the course, and
expressed desire to help out)
• Better RAKMC Placements, in quality as well as
numbers
• Faster growth in the companies they get into,
Students since specialised knowledge & skills become a
competitive advantage
• Excellent Preparation for Case Competitions at
(20 on-campus students and 30 alumni from across National/International Level (Can compete with
campuses confirmed their interest within 3 hours on MBA students)
Facebook) • Significantly greater chances of better
MBA/MiM/MS (Management) admits
• Significantly greater chances of getting a PPO offer
from a RAKMC PS2 Station
1 – Course deliverables will be shared with Goa Campus alumni who are interested in RAKMC lateral jobs on a case by case basis. Akhil Mehta retains the right to publish these deliverables
subject to the fact that BITS Pilani is an existing licensee of these deliverables, and will never ever have to pay to use these deliverables wholly, or in part, in any course they choose, modify
the deliverables as per requirements, and profit from Work-Integrated Learning programmes created around the content licensed, provided credit to the original creator is duly given.

6. We have enough resources to start teaching MC101 from Sem-1
2012-13, and reap immediate benefit
Management Consulting 101 is a Win-Win-Win value proposition for RAKMC Recruiters, BITS & Students
alike
Akhil Mehta is a front-facing Business Analyst at BMGI India, with experience in handling RAKMC sales, online marketing,
IT, executing consulting assignments, project management, and Sr. Manager Training & Consultant Development, He has
built a Knowledge Management System from scratch and has done part of training standardization for his company. He was
named “Best Recruit of the year” among 9 new recruits, from IITB, IIMB, & IIML, and given a 62% salary increment in his first
year at the job. Akhil is a Certified Lean Six Sigma Black Belt, and a Certified Lean Practitioner. To know more, please visit
http://
Akhil did his B.E. (hons.) Electronics & Instrumentation with an Integrated M.Sc. (hons.) in Economics. He has done a
thesis under Prof. Mridula Goel on the topic – Creating a development guide for Research & Analytics with sample
case studies. He was the Cultural Convenor, and subsequently President at Council for Student Affairs, and
continuously tried for better business-related electives. He created the BITS Goa ReferralNet on facebook for
increasing the quality & quantity of jobs for BITS Students & Alumni, which has created about 300 jobs for them. He
currently serves as Manager – Human Resources at BITSAA International, and is active at the Mumbai Chapter.
Akhil has resigned from his job to Co-found a startup in the SaaS space, and is available in Semester 1 of Academic
Year 2012-13 to create and teach this course. He will be released from duty on 22nd July 2011. He is very excited
about coming back to Goa to his alma mater and giving back.
Akhil Mehta
+91 90040 82178
akhilmht@gmail.com
Thank You for your time!